Dell™ Latitude™
Sales Accelerator Campaign
Lead the migration. Reap the rewards.
Latitude E-Family laptops +
Windows® 7 Professional +
Microsoft® Office Home & Business 2010
Speaker:
Date:
Agenda
• Small to Midsize Business (SMB) Laptop Environment Today
• Partner Business Opportunity
• Partner Revenue Opportunities
• Customer Benefits
• Partner Sales Incentive
• Sales and Marketing Resources
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SMB Laptop Environment Today
Aging
• Nearly 50% more
downtime
Nearly 40% of small
business
• 50% more costly to
maintain
PCs are 3+ years old
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• More susceptible to virus,
spyware, and malware
attacks
• Slow processors
1SMBs
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– The Case for Buying Modern PCs, March 2010
SMB Laptop Environment Today
Old
operating
system
86% of SMBs still run
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Windows XP
2Second
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Annual Microsoft SMB Partner Insight Report, 2010
• Incompatible with newer
high-productivity
applications
• No longer supported
New PC Market Today
Pent-up demand:
Delayed buying during economic downturn
Market growth:
Worldwide PC shipments are forecast to reach 387.8
million units in 2011, a 10.5% increase from 2010,
according to Gartner, Inc.3
10.5%
Hardware opportunity:
93% of SMBs plan to upgrade to Windows 7,
with 37% planning to do so in 2011.
44% of new Windows 7 installations will be
on new computers.4
3Gartner,
Inc. Press Release, Gartner Lowers PC Forecast as Consumers Diversify Computing Needs Across Devices,
March 3, 2011 <http://www.gartner.com/it/page.jsp?id=1570714>
4Spiceworks Voice of IT® Market Research: Client Study, Windows 7 Upgrade Plans, Q1 2011
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Next-Generation Latitude E-Family
With Windows 7 Professional and Office 2010:
Customers can get more done.
• Multitask at the speed of business
• Perform common computing and business tasks quickly
Customers can conduct business anywhere.
• Stay productive longer on the go with long-life battery options
• Collaborate online as easily as in the office
Enjoy easier, more economical management.
• Rely on new innovations to help keep laptops and data safer
• Resolve system issues with new diagnostics and troubleshooters
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Capturing Revenue Opportunities
PRODUCT SALES
TECHNICAL SERVICES
• New business laptops
• Deployment and
configuration
• New OS, productivity
software
• Assess infrastructure
for upsell and
cross-sell potential
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• Optimized desktop
and upgraded
servers
• Managed services
Revenue Scenario
UK VAR Scenario: Profits Generated*
6,000
3,000
4,625
Services
Total
4,000
2,000
1,125
500
0
Software
Hardware
*Total profits from installing 25 new computers with Windows 7 at an
accounting firm moving to a new space.
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The Dell–Microsoft Solution
Drive product and services revenue by migrating your
SMB customers to the Latitude E-Family business laptop.
Latitude E-Family laptops: The portfolio of
durable Latitude laptops that keep you mobile
and productive.
Windows 7 Professional: Microsoft's
fast-selling operating system, universally
praised by users and reviewers.
Microsoft Office Home & Business 2010: The
latest version of the trusted, familiar, and
globally ubiquitous business applications.
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The Dell–Microsoft Solution: Customer Value
+
Productive and efficient:
Employees get more done.
Mobile and reliable:
Grab and go—the solution that lets employees
connect and contribute anywhere.
Manageable and economical:
Data security, backup, and restore are simpler than ever, and the
next-generation Latitude saves on maintenance costs.
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Latitude E-Family Laptops
Efficiency and performance
Go-anywhere
Efficient
Built-to-last
Confident
manageability
productivity
security
durability
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Latitude E-Family Laptops
Efficiency and performance
GO-ANYWHERE PRODUCTIVITY
• Long-life
battery options,
plus quick
recharging
• Worldwide communication
and better mobile
broadband connections
• High-speed multitasking
with 2nd Generation Intel®
Core™ vPro™ Processor*
• Comfort and flexibility
with advance display
options
*Available on select models
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Latitude E-Family Laptops
Efficiency and performance
BUILT-TO-LAST DURABILITY
• Dell Tri-Metal
chassis*
• Rugged hinges
and latches and
powder coating
• Stringent MIL-STD-810G
military testing in extreme
conditions*
• Spill-resistant
keyboard and
sealed display
screen
*Available on select models
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Latitude E-Family Laptops
Efficiency and performance
CONFIDENT SECURITY
• Dell Data Protection |
Encryption and encrypted
hard-drive options
• Controlled
access
with Dell
ControlVault™
and Dell Data
Protection |
Access
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• Dell Fast Response
Free-Fall Sensor, and
Dell StrikeZone™
• Smart card and
fingerprint reader
login options
• Virus prevention with port
control options
Latitude E-Family Laptops
Efficiency and performance
EFFICIENT MANAGEABILITY
• Advance previews of
Dell hardware and
software changes
• Quick upgrades and
maintenance through
a single-access door
• Easy laptop
customization via
hot-swap media
modules*
*Available on select models
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EMPLOYEE BENEFITS
BUSINESS BENEFITS*
• Works the way employees
do, with speed and reliability
• Saves over 44 hours in lost
employee productivity per
computer, per year
• Enables them to get more
done, more easily
• Backs up and safeguards
their information
• Returns the investment in
seven to eight months, for
an ROI of 375%
• Runs applications that
otherwise work only in
Windows XP
*The Benefit of Using Windows 7 in Small and Medium-Sized Businesses, IDC White Paper, June 2010
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CONNECT AND CONTRIBUTE ANYWHERE, ANYTIME
• Faster load times
• Easier to learn, simpler to use, faster to search
• New Office Web Apps—for accessing, editing, and sharing with others
via an Internet connection
• Co-authoring—so teams can collaborate on a document or project, and
revise, edit, and handle approvals more efficiently
• Access to email, calendars, and social networks directly from
Microsoft Outlook® 2010
• Improved data analysis, charting, and formatting in Microsoft Excel® 2010
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Main benefits of the next-generation
Latitude business laptop
Productive and efficient
Mobile and reliable
Manageable and economical
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Partner Sales Incentive
Sell
Latitude E-Family laptops preinstalled with
Windows 7 Professional and Microsoft Office
Home & Business 2010.
Earn
+
+
a $20 bonus for every qualified
business PC you sell.
= $20
Campaign website: dell.com/partner/nowisthetime2migrate
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Sales and Marketing Resources
Demand generation:
Full- and quarter-page
print ads
Three promotional emails
Customizable postcard
announcement
Online banner
ad series
Landing page to
add to your website
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Sales and Marketing Resources
Sales materials:
Leave-behind sales sheet
PowerPoint® sales presentation
Talking points guide
Campaign website:
dell.com/partner/nowisthetime2migrate
Register to get warm leads from the Dell PC Advisor tool at:
http://partnerdirect.dell.com/sites/channel/en_us/solutions/mo
bility/pages/pcadvisor.aspx
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Get Started Today
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Visit the campaign website for
incentive details and sales resources.
From there you will be directed to
Campaign Builder to download and
customize marketing materials.
START GENERATING DEMAND!
Campaign website: dell.com/partner/nowisthetime2migrate
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Questions?
Campaign website: dell.com/partner/nowisthetime2migrate
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Dell Latitude
Sales Accelerator
Campaign
Lead the migration.
Reap the rewards.
Thank You
Speaker name
Email address
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