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MSMESB: Experience with Adding Analytics to the Academic Program

Kellie Keeling

University of Denver

Department of Business Information & Analytics

Outline

• Business CORE class restructure

• Undergraduate Business Analytics

Major/Minor

• MS Business Analytics

Creation of Department

• Initial Departments

• Statistics & Operations Technology

• Major/Minor: Statistics

• Information Technology & Electronic

Commerce

• Major/Minor: Business Information Technology

• New: Business Information & Analytics

Business CORE - Old

• STAT 1300 – Statistics I

(through CI)

• STAT 1400 – Statistics II

(through M. Reg)

• STAT 2800 – Survey of Operations Mgmt -

Basic mathematical modeling of business decisions, project planning, quality, supply chains, forecasting, location analysis and spreadsheet modeling

• INFO 2800 –

Leveraging IT for competitive advantage, Technical trends, Software trends, IS-related ethical issues (privacy, security, green IS), Collaboration systems

Business CORE - New

• Analytics I: Data Management and Analysis

• Databases & ethics, privacy, and security issues

• Descriptive & visual summaries

• Survey analysis

• Excel Certification

• Analytics II: Business Statistics and Analysis

• Traditional business statistics (Prob. to Simp. Reg.)

• Word & Powerpoint Certification

• Analytics III: Business Modeling and Analysis

• Multiple regression

• Time series forecasting

• Optimization

• Simulation

• Communicate results, data visualization, reporting, and presentation techniques.

Analytics Major - Courses

AUTOMATED BUSINESS PROCESSES

Programming Style and Logic, Basic Programming Structures (VBA&VB)

FOUNDATIONS OF INFORMATION MANAGEMENT

Database fundamentals, Data modeling and normalization, Database creation and SQL

ENTERPRISE INFORMATION MANAGEMENT

Enterprise database design and modeling, Advanced queries, Database triggers, functions, and procedures, Windows application development

DATA WAREHOUSING AND DATA MINING

Data warehouse components and construction, Extraction, transforming, and loading (ETL) and data cleansing, Predictive analytics and Descriptive analytics

Analytics Major - Courses

OPTIMIZATION MODELING

Spreadsheet Model Design, Optimization and Linear Programming, Real

World Problem Solving, Technical Writing and Project Documentation

BUSINESS FORECASTING AND VISUALIZATION

Descriptive analytics: Data visualization, Dashboards/scorecards, Time

Series Analysis, Regression and Survival Analysis

ADVANCED ANALYTICS

Text Mining, Geospatial Data Analytics, Financial and Risk Analytics,

Marketing and Web Analytics

PROJECT MANAGEMENT AND SIMULATION

Plan projects with flexibility in scope, timeframe, and resources, Critical

Chain Approach, Probability distributions versus point estimates, Monte

Carlo Simulation Modeling

Analytics Major - Courses

CAPSTONE/SENIOR PROJECT

Partner Company project

Written and oral presentation

PICK TWO ELECTIVES

Health Informatics

Applied Probability: Gambling

Utility Analytics

Statistical Computing

Computer Simulation-Discrete Event

Undergraduate Minors

• Minors

• Business Information Technology

• Analytics  will really be pushing to other majors

• Statistics

MS Business Analytics

THE ESSENCE OF ENTERPRISE

Leadership development, team building, around a global-world view examining the organization and personnel to build success.

ETHICS FOR THE 21ST CENTURY PROFESSIONAL

Ongoing reflection and dialog about responsibilities and leaders and managers.

BUSINESS INTELLIGENCE

Intro to data, data warehousing, data marts, advanced analytic techniques, decision making and organizational dynamics and leadership

BUSINESS DATABASES

Database design, SQL and SQL Server

MS Business Analytics

BUSINESS STATISTICS

Statistical inference, regression, ANOVA, categorical data, goodness of fit

CAPSTONE PLANNING

“Consulting” overview, see capstone proposals and pick project

DATA WAREHOUSING

Requirements, realities, and architecture; building and populating data bases, developing BI applications, Powerpivot, SW/BI system, deploy and manage

PROJECT MANAGEMENT

Budgeting, uncertainty, PERT/CPM, risk; simulation using Crystal

Ball, Optimization (Excel Solver), and Simulation (in Excel)

MS Business Analytics

PREDICTIVE ANALYTICS

Multiple regression/GLM, Logistic regression, CART, kNN classification, time series, text mining

BUSINESS METRICS

ANOVA, MANOVA, ANCOVA, cluster analysis, association rules,

PCA/FA, survey analysis, SEM, HLM, dashboards/scorecards, data visualization

DECISION PROCESSES

Decisions (framing, trees, matrix, payback), simulation & sensitivyt analysis, dashboards part 2

CAPSTONE

ELECTIVES - 3 courses

Thank you

Kellie Keeling

Kellie.Keeling@du.edu

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