Mara Robinson
330. 414.4651
Mara@MaraRobinson.com
Marketing Communications Specialist
conceptual writing: www.SpinningWheelCreative.com
Writer / Editor
Creative Strategist
Photographer
Specialties
 Served as Editor of two novels and the nationally distributed
Homestyles magazine.
 Excellent writing, editing, proofreading, creative strategy and
concept development skills.
 Expertise in creating all forms of marketing communications
on both the company and agency sides, including articles, web
content, social media, product descriptions, sales materials,
branding, advertising, identity, packaging, press kits, press
releases, newsletters and more.
 Proactive project coordination, assigning, trafficking,
follow-up and quality assurance.
 Advanced DSLR photography and raw conversion skills:
www.MaraRobinson.com.
Computer Skills
Mac and PC
 Microsoft Office (Word, Excel,
PowerPoint, Outlook)
 Adobe Creative Suite (Camera Raw,
Bridge, Photoshop), Acrobat Pro
 Website content management and editing
(Wordpress, Drupal)
 Social Networking, creating and
maintaining professional pages
 PhotoShelter image archive system
Education
Kent State University, Kent, Ohio
Qualifications
 Creative, innovative and proactive professional with
outstanding communication talents, proven leadership
qualities, and excellent attention to detail.
 Diverse portfolio shows a flair for engaging content, on-target
concepts, and an ability to make even the most sensitive
subjects easily readable.
 Multiskilled professional with experience ranging from
independent businesses to international entities and
government organizations.
 Knowledge of formal and informal English grammar, AP
Style, The Chicago Manual of Style, and easily adheres to
company style guidelines.
 Bachelor of Arts degree in English with a
concentration on writing
 Honors fraternity
 President of The International Film
Society
Business Writing Solutions Seminar
 How To Write Better And Faster
Mara Robinson
330. 414.4651
Mara@MaraRobinson.com
Marketing Communications Specialist
conceptual writing: www.SpinningWheelCreative.com
Writer / Editor
Creative Strategist
Photographer
Professional Experience
Spinning Wheel Creative Communications, Tallmadge, Ohio (July 2005-Present)
Marketing Communications Specialist: Writer, Editor, Creative Strategist, Photographer
 Served as editor of two novels and the nationally distributed Homestyles magazine and contributed
feature articles.
 Demonstrated superior research, writing, editing and interview skills as a writer/editor and
communications specialist on both the client and agency sides, including Cleveland Clinic, Adcom
Communications, Hillcrest Hospital, WellCorp, Inc.
 Developed copy and concepts (print and web) for Louis Vuitton, Ocean Spray, Mayo Clinic,
YMCA, Vision-Ease Lens, A.C. Moore, Time Warner and many more at NAS Recruitment
Communications.
 Created and maintained www.MaraRobinson.com and its online image archive at PhotoShelter.com.
 Repeatedly hired by Sherwin-Williams to research and write articles for Kaleidoscope magazine,
including working with and interviewing top executives.
 Contracted long-term by the U.S. Department of Veterans Affairs to write and edit online training
seminars.
 Hired repeatedly as a freelance press photographer for I Rock Cleveland and Cleveland Free Press,
including The Pitchfork Music Festival and The Nelsonville Music Festival.
Hitchcock Fleming and Associates Inc., advertising agency, Akron, Ohio (March 2002-July 2005)
Client Project Coordinator
 Handled planning, trafficking and copyediting duties for creative, production and interactive projects
from conception to completion. Coordinated projects for the company’s largest clients, The
Goodyear Tire & Rubber Company and RentWay, as well as pro bono accounts and internal
marketing.
 Ensured accuracy and adherence to project specifications, company voice/brand and style guidelines
(ads, product descriptions, sales text, web content, marketing and promotional materials).
 Maintained photo database, negotiated image licensing and completed license agreements.
 Earned bonus and salary increase within the first year of employment.
Mara Robinson
330. 414.4651
Mara@MaraRobinson.com
Marketing Communications Specialist
conceptual writing: www.SpinningWheelCreative.com
Writer / Editor
Creative Strategist
Photographer
Twin Sisters Productions, book and music publishing, Akron, Ohio (November 2000-November
2001)
Marketing Communications Coordinator
 Established corporate branding and style guidelines. Ensured a consistent brand and voice
throughout all materials.
 Wrote and edited copy for external and internal company communications, including product copy,
web content, sales and catalog text, signage, trade show materials, press kits and product packaging.
 Created attention-getting press releases, developed solid relationships with external media contacts
and secured ongoing publicity.
 Earned promotion after only three months of employment.
Allstate Insurance Company, Hudson, Ohio (May 1999-November 2000)
Communications Assistant
 Researched, wrote and designed corporate communications and newsletter articles.
 Developed content for emails, bulletin board posts, training seminars and PowerPoint Presentations.
 Achieved this position after only four months of employment with the company.