Mara Robinson
330.633.3233
Marketing Communications Specialist
Résumé
Mara@MaraRobinson.com
Writer / Editor
www.MaraRobinson.com
Creative Strategist
Specialties
Photographer
Computer Skills
•
Excellent copywriting, editing, proofreading, creative strategy and
concept development skills.
•
Experience creating all forms of marketing communications on
both the company and agency sides, including product descriptions,
web content, sales materials, branding, advertising, identity,
packaging, press kits, press releases, newsletters, feature articles,
social media and more.
•
Adobe Creative Suite (Camera
Raw, Bridge, Photoshop),
Acrobat Pro
•
Website content management
and editing (Wordpress, Drupal)
•
Proactive project coordination, assigning, trafficking, follow-up and
quality assurance.
•
•
DSLR photography and raw conversion, including more than 100
concerts and events.
Social Networking, creating and
maintaining professional pages
(Facebook, Twitter, Google+,
Flickr, LinkedIn)
•
PhotoShelter image archive
system
Mac and PC
• Microsoft Office (Word, Excel,
PowerPoint, Outlook)
Qualifications
•
•
Creative, innovative and proactive professional with outstanding
communications talents, proven leadership qualities, and excellent
attention to detail.
Diverse portfolio shows a flair for engaging content, on-target
concepts, and an ability to make even the most sensitive subjects
easily readable.
•
Multiskilled professional with experience ranging from independent
businesses to international entities and government organizations.
•
Knowledge of formal and informal English grammar, AP Style,
The Chicago Manual of Style, and easily adheres to company style
guidelines.
Education
Kent State University, Kent, Ohio
• Bachelor of Arts degree in
English with a concentration
on writing
•
Honors fraternity
•
President of The International
Film Society
Business Writing Solutions Seminar
• How To Write Better And Faster
Mara Robinson
330.633.3233
Marketing Communications Specialist
Mara@MaraRobinson.com
Writer / Editor
Résumé
www.MaraRobinson.com
Creative Strategist
Photographer
Professional Experience
Spinning Wheel Creative Communications, Tallmadge, Ohio (July 2005-Present)
Marketing Communications Specialist: Writer, Editor, Creative Strategist, Photographer
•
Demonstrated superior research, writing, editing and interview skills as a copywriter/editor
and communications specialist on both the client and agency sides, including Cleveland Clinic,
Adcom Communications, Hillcrest Hospital, WellCorp, Inc.
•
Developed copy and concepts (print and web) for Louis Vuitton, Ocean Spray, Mayo Clinic,
YMCA, Vision-Ease Lens, A.C. Moore, Time Warner and many more at NAS Recruitment
Communications.
•
Created and maintained www.MaraRobinson.com and its online image archive
at PhotoShelter.com.
•
Served as editor of two novels and the nationally distributed Homestyles magazine and
contributed feature articles.
•
Repeatedly hired by Sherwin-Williams to research and write articles for Kaleidoscope magazine,
including working with and interviewing top executives.
•
Contracted long-term by the U.S. Department of Veterans Affairs to write and edit online
training seminars.
•
Hired repeatedly as a freelance photojournalist for I Rock Cleveland and Cleveland Free Press,
including The Pitchfork Music Festival and The Nelsonville Music Festival.
Arhaus, Walton Hills, Ohio (January 2015-January 2016)
Copywriter
•
Composed product copy for print and multimedia, including romance copy and technical points.
•
Created, edited and proofread catalog content.
•
Wrote copy for marketing materials, such as direct mail, email campaigns and in-store signage.
Mara Robinson
330.633.3233
Marketing Communications Specialist
Mara@MaraRobinson.com
Writer / Editor
Résumé
www.MaraRobinson.com
Creative Strategist
Photographer
Geometry Global via The Creative Group, Akron, Ohio (April-November 2014 contract)
Copywriter
•
Served as copywriter on the digital team for the rebranding of a major industrial engineered
products line, as Continental ContiTech merged with Veyance, manufacturer of Goodyear
Engineered Products.
•
Wrote, edited and proofread copy for dozens of videos, a 300-page website and its micro sites
(dev2.veyance.com) and print pieces including brochures, catalogs, packaging, sales sheets
and signage.
•
Contributed to the creation of a style guide to set standards and ensure consistency across
hundreds of pieces.
Hitchcock Fleming and Associates Inc., advertising agency, Akron, Ohio (March 2000-July 2005)
Client Project Coordinator
•
Handled planning, trafficking and copyediting duties for creative, production and interactive
projects from conception to completion. Coordinated projects for the company’s largest
clients, The Goodyear Tire & Rubber Company and RentWay, as well as pro bono accounts
and internal marketing.
•
Ensured accuracy and adherence to project specifications, company voice/brand and style
guidelines (ads, product descriptions, sales text, web content, marketing and promotional
materials).
•
Maintained photo database, negotiated image licensing and completed license agreements.
•
Earned bonus and salary increase within the first year of employment.
Twin Sisters Productions, book/music publishing, Akron, Ohio (November 2000-November 2001)
Marketing Communications Coordinator
•
Established corporate branding and style guidelines. Ensured a consistent brand and voice
throughout all materials.
•
Wrote and edited copy for external and internal company communications, including product
copy, web content, sales and catalog text, signage, trade show materials, press kits and product
packaging.
•
Created attention-getting press releases, developed solid relationships with external media
contacts and secured ongoing publicity.