The Aerospace & Defense Forum
Orange County Chapter
February 2012
Doing Business Internationally
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have not already done so, please take the survey on
Doing Business Internationally at:
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Thank you!
Founder Sponsors
"Staying Competitive as
the A&D Environment Changes"
Guest Speaker: Daryl Pelc
Vice-President, Engineering & Technology
Phantom Works
Boeing Defense, Space & Security
Daryl will discuss the impact of a number of factors on
the rapidly changing competitive environment faced by
A&D primes and their suppliers. Particular emphasis
will be on the impact of:
OC Chapter Sponsors
 Changes in Federal and DOD budgets
 Changes in demographics, e.g., multiple
generations in the workplace, the retirement of Baby
Boomers and the loss of decades of institutional
knowledge and experience, the scarcity of engineers.
 Changes in product mix
 Past, present, and anticipated mergers and
acquisitions, at various levels in the A&D supply chain
As a result of these changes, many A&D suppliers will
now need to reposition themselves. Daryl will suggest
ways this might be accomplished, including identifying
core competencies and seeing how those
competencies can be applied to new markets.
The impact of these changes on Boeing and how the
company has successfully addressed them to
maintain a competitive position will be used as an
example.
February 2, 2012 Meeting
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Our Presenter
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Daryl Pelc is the Vice President of Engineering &
Technology for Phantom Works, a business segment of
Boeing Defense, Space & Security (BDS). In this position,
Daryl is responsible for leading the engineering execution of
advanced technology development programs and for the
strategic alignment and execution of technology investments
across BDS.
Starting with an internship in 1982, Daryl has 29 years of
extensive engineering and management experience with
Boeing. Prior to his current position, Daryl was the Chief
Engineer for Boeing Global Mobility Systems. From 20042006, he was the Chief Engineer of the C3 (Command,
Control, Communication) Networks Division and from 20012004, Daryl was the Chief Engineer of the Boeing C-130
Avionics Modernization Program. In the 1990's, Daryl served
as the Director of the Boeing C-17 Globemaster III
Avionics/Flight Controls/Support Equipment Integrated
Product Team. Prior to that, Daryl held positions of
increasing responsibility in engineering on the F-15 and F/A18 Programs.
In addition to serving as the BDS Executive Sponsor for the
Boeing Technical Fellowship, Daryl is an active advocate of
Science, Technology, Engineering & Math (STEM)
programs. Daryl is the Boeing Executive Focal for the
University of California-Irvine (UCI), he is on the Engineering
Attendance at the event is free, and RSVPs to
irosenberg@frontier-assoc.com are required.
Parking is in the lot in front of the building (the gate
will be up when you enter so don't worry about
getting an entry ticket). Starting at 8am, the parking
fee is $3.75/hour, paid when you exit.
A light continental breakfast will be available
starting at 7:15AM.
Bring a business card - they will be duplicated and
everyone will get a copy of all attendee's cards.
Attire is business casual.
Because of the large number expected to attend,
introductions will be minimal - your name, company,
industry, and a 5 word "elevator speech". We
encourage you to be creative!
The meeting will consist of the presentation and a
open group discussion.
You are welcome to stay around and network after
the meeting.
Event Info
Thursday, February 2, 2012
7:30AM-9:00AM
McGladrey Capital Markets
575 Anton Blvd.
Suite 1200
Costa Mesa, California 92626
A&D Forum Founder & Moderator
Ivan Rosenberg
President & CEO
Frontier Associates, Inc.
Management Consultants and Organizational Coaches
Valley Village, CA 91607
818-505-9915
irosenberg@frontier-assoc.com
www.frontier-assoc.com
Orange County Chapter co-Founder
Paul Weisbrich
Senior Managing Director
McGladrey Capital Markets, LLC
Costa Mesa, CA 92626
714-327-8680
paul.weisbrich@mcgladrey.com
www.mcgladreycm.com
Leadership Council of The Henry Samueli School of
Engineering at UCI, a member of the Dean's Advisory Board
of The Paul Merage School of Business at UCI, a member of
the Leadership Council of the Beall Center for Art and
Technology at UCI, on the California State University-Long
Beach School of Engineering Dean's Advisory Council, on
the Board of Directors of Operation Jump Start; on the
Board of Directors of the MIND Research Institute and a
member of AIAA (American Institute of Aeronautics and
Astronautics).
A native of Belleville, Illinois, Daryl has a Bachelor of
Science degree in Electrical Engineering from the University
of Illinois, Urbana-Champaign and a Masters in Business
Administration degree from Pepperdine University.
Sponsor Opportunities
In response to a number of inquiries, we are pleased to
announce that starting in January 2012, sponsor
opportunities will be available on a first come basis.
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Chapter sponsorship for 5 month period: ad
placement in chapter newsletters, logo in meeting
notices, and 5-min presentation at a meeting, limit
of four sponsors at a time - $1000
Breakfast sponsorships per meeting: logo
placement in chapter meeting notice, 5-min
presentation at meeting - cost of breakfast
Please contact Ivan at 818-505-9915 or
irosenberg@frontier-assoc.com for more information or to
establish a sponsorship.
Quick Links...
The A&D Forum Website
(accessible only to members)
https://sites.google.com/
site/aerospacedefenseforum/
Meetings
See the Announcements section of the A&D
Forum website for additional information about
these and other meetings:
"Challenges and Opportunities in the Aircraft
Industry"
Wednesday, January 18, 2012
5:00 pm - 8:00 pm
The California Club
Downtown Los Angeles
Sponsored by ACG-LA
Click here for information
George Whitesides,
CEO, Virgin Galactic
Friday, January 20, 2012
Communication Tip: They'll Only Remember
Two Things
by
Ivan Rosenberg, President & CEO, Frontier Associates, Inc.
When people are preparing an important communication, to
the workforce, the Board, to peers, or the public, they often
start by writing the speech.
Stop for a moment. Have you seen a movie or TV show
recently? What did you think of it? (Don't read on until you
have answered.)
Typically you had only two thoughts. They might be
something like, "It was very exciting and well-done." Even
though the show lasted 30-90 minutes or more, and with
thousands or millions of dollars of effects and editing, you
were left with only two thoughts. All other comments you
might have are likely only expansions of these two
thoughts.
The same is true for your presentations and
speeches. When you stop talking, your listeners are going
to have only two thoughts. Thus, the first step in developing
a communication is to answer the critical question, "What
two thoughts do you want them to have at the end?".
For example, I was working with a CEO on his annual
address to the workforce. When I asked his purpose, he
said "To let people know what is going on in the company."
I responded, "Send an e-mail and save a lot of time. Not
only will people not remember a lot of data, but what they
think they do recall is likely to be inaccurate."
We first developed the two thoughts that would require
communication from the organization's leader and that
would produce sufficient value to be worth gathering the
entire workforce. The two thoughts we created were:
1. The future of the company is exciting
2. I'm one of the lucky ones to be here.
The entire speech was designed around producing these
thoughts. If something was not relevant to this intention, it
was not included. As measured by the subsequent Q&A
session, the speech was an outstanding success.
7:30 am - 9:00 am
Los Angeles Chapter
The Aerospace & Defense Forum
(This event is "sold out")
"The Space Experience Economy
Seminar #2"
Saturday, January 28, 2012
9:00 am - 3:00 pm
Proud Bird Restaurant, near LAX
Click here for information
"Crowdfunding" by Dan Gutierrez
"The SBIR Program" by Dennis Wonica
Tuesday, January 31, 2012
6:00 pm - 8:00 pm
Microcosm, near LAX
AIAA Los Angeles
Click here for information
"Reinventing Space:
The Design of Low-Cost Space Missions"
Short Course taught by Dr. James Wertz
Feb 13-17, 2012
at Microcosm, near LAX
For information contact Julie Jackson
jjackson@microcosminc.com
Aerospace Raw Materials & Manufacturers
Supply Chain Conference
March 5, 2012
Aviation Industry Suppliers Conference
March 5-7, 2012
Beverly Hills, CA
Click here for information
Spacecraft Technology Expo
May 8-10, 2012
Los Angeles Convention Center
Click here for information