University of West Florida
Hospitality, Recreation and Resort Management
LEI 4300 STRATEGIC LEADERSHIP
(3 credit hours)
Summer B (05/9/2010-06/21/2011)
ONLINE CAMPUS
Instructor: Dr. Andy Holdnak
Office: FWB/NWFSC campus
Room 469
Phone:
Email: aholdnak@uwf.edu
Web: http://uwf.edu/aholdnak/
PREREQUISITES OR CO-REQUISITES:
None
Class meets: On line
Office Hours: FWB Campus - Tuesday
(9:30am – 10:30am)
Pensacola - Call for appointment
On line: Mon , Wed & Friday
(9:30am – 10:30 am)
Classroom: On line
COURSE DESCRIPTION:
Analysis of hospitality, recreation, and resort organizations dealing with organizational structure,
management and motivation, strategic planning, leadership, budgeting, records and reports, and risk
management
INSTRUCTIONAL OBJECTIVES:
Regardless of the specific area, no service enterprise can successfully meet their goals without
good management. This class will introduce management and administration topics common to
all successful enterprises.
At the end of the course, successful students will be able to:
1. Explain how basic management theory fits within the hospitality industry.
2. Explain the varying missions of different hospitality and leisure service agencies.
3. Explain how management focus may vary between differing agencies depending upon
mission.
4. Show an understanding of liability and risk management
5. Describe the fundamentals of budgeting
6. Understand organizational structure
7. Management decision making
TOPICS TO BE COVERED IN THE CLASS:
The Changing Nature of Leadership and Management
The Quest for Quality, Power and Empowerment
Goal-Setting, Coaching, and Conflict-Management Skills
High-Performance Teams
Managing Organizational Change
Introduction to Budgeting
Risk Management
REQUIRED TEXT: LEI 4300 6051
Leadership and Management in the Hospitality Industry, Third Edition
Educational Institute of the American Hotel & Lodging Association,
Authors: Robert H. Woods, Ph.D., CHRE, and Judy Z. King
©2010, 11 chapters, Softbound
ISBN 978-0-86612-3347-1
COURSE EVALUATIONS:
There will be 6 online quizzes covering chapters in the text book and power point postings. In
addition, there will be a final covering the text and lectures. A term project is required. The
instructor’s evaluation reflecting class participation in course discussions will also impact grades.
EVALUATION PLAN:
Weekly Quizzes (drop lowest) 45 points
Final exam
35 points
Liability project
10 points
Budget project
5 points
Instructor's Evaluation
5 points
Total
100 points
Grading Scale
92-100 A
90-91
A88-89
B+
82-87
B
80-81
B-
78-80
72-77
70-71
60-69
<60
C+
C
CD
F
SPECIAL TECHNOLOGY UTILIZED BY STUDENTS:
All students are expected to have regular access to computers capable of word processing,
spreadsheet calculations and internet access. A course web page using “Desire to Learn” will be
used to communicate the information in this class. All exams, class assignments etc. will take place
on line. Students are encouraged to find the web page early in the course and to “bookmark” it.
General information such as class notes, assignments, and grades will be available on the web only.
The Web Address is: http://elearning.uwf.edu/ As a backup – in case D2L has problems – Always
check my personal web page: http://uwf.edu/aholdnak/. Also remember my email address is:
aholdnak@uwf.edu
COURSE ISSUES:
Attendance:
Active class participation is expected (Taking part in on-line discussions, working on the
project etc). The instructor will take note of the student’s performance and will assign an
evaluation score. (I can tell when and how often you log into D2L)
On-line discussions
Each week I will post some online discussions – you are expected to read and respond weekly.
Term project
An individual term project will be required. More detail will be provided early in the class.
Class Readings
As with all classes, it is expected that students will keep up with the readings assigned in the
text. I will post class power points to cover the main issues but you should also read the
chapters in the text before you attempt the weekly quizzes.
Late Assignments
Assignments are due at the beginning of the class period on the date scheduled. Papers turned
in after that time are considered LATE! Papers turned in late are penalized 10% per each 24hour day that they are late.
ACADEMIC CONDUCT
Academic Conduct Expectations
The University of West Florida is dedicated to the advancement of knowledge and learning
and to the development of ethically responsible persons. University students are expected to
uphold appropriate standards of behavior and to respect the rights and privileges of others.
Student conduct is expected to be lawful and in accordance with all federal, state and local
laws, and university regulations
Cheating on on-line Tests
The weekly quizzes will be open book but…..the time will be too short to try to look
everything up. The Final exam will be closed book. Do not share information with others
about your quizzes – it counts as cheating as much as in a classroom. We will be using the
“Respondus Lockdown Browser” to take quizzes. You should download it on your computer
early in the class. If you have problems contact the computer help desk.
Plagiarism Policy
The UWF Student Handbook, Code of Student Conduct, Academic
Misconduct, states: “Plagiarism. The act of representing the ideas, words, creations or work of
another as one’s own.” Plagiarism combines theft with fraud, and the penalty is
correspondingly severe: failure for the assignment and, in some cases, for the entire course. At
the instructor’s discretion, she/he may recommend that the student be suspended from the
university. Ignorance of the rules about plagiarism is no excuse for it, and carelessness is just
as bad as purposeful violation. Students who have plagiarized have cheated themselves out of
the experience of being responsible members of the academic community and have cheated
their classmates by pretending to contribute original ideas.
For complete information regarding Academic Misconduct, refer to the UWF Student
Handbook or contact Student Affairs in Building 21, 474-2384.
Student Handbook:
If you have any questions about the University and its policies, please refer to the student
handbook at this web address: Student handbook: http://www.uwf.edu/uwfmain/stuHandbk/
ASSISTANCE:
Students with special needs who require specific examination-related or other course-related
accommodations should contact Barbara Fitzpatrick, Director of Disabled Student Services
(DSS), dss@uwf.edu, (850) 474-2387. DSS will provide the student with a letter for the instructor
that will specify any recommended accommodations.
CLASS CALENDAR:
Week
Starts
9-May
16-May
Week
Ends
Mo
Mo
16-May
23-May
LEI 4300 Strategic Leadership
(New Calendar – Based on new Edition)
Su
Su
Quiz
Intro to Class
1
The Changing Nature of Leadership and Management
Ch 2
The Quest for Quality
Ch 3
The Malcolm Baldrige National Quality Award and The Ritz-Carlton
NA
Quality Service
Ch 4
Intro to Liability Issues
on
Web
2
Managing Organizational Change
Ch 1
3
Power and Empowerment
Ch 5
Communication Skills
Ch 6
Goal-Setting, Coaching, and Conflict-Management Skills
Ch 7
Risk Management and Insurance
23-May
Mo
30-May
Su
Liability Project Due May 29
30-May
6-Jun
Mo
Mo
6-Jun
13-Jun
Su
Su
High-Performance Teams
Ch 8
The Challenge of Diversity
Ch 9
Strategic Career Planning
Ch10
A Look at Ethics
Ch11
Intro to Budgeting
on
Web
4
5
Developing a Program Budget
Developing and Operations Budget
on
Web
Budget Project DUE June 18
13-Jun
Mo
20-Jun
Su
Decision Making - Strategic and Operational
Future Perspectives on Management
21-Jun
Tu
Final Exam on line 9am - 9pm
on
Web
6