GEB 5871, Managerial Economics, Spring-14
Richard Hawkins
Professor of Economics
Contact Information: rhawkins@uwf.edu
850.474.2656 –o
850.304.4720 –c
Department of Marketing and Economics
Building 53, Room 140
Office Hours: : By appointment
Module Hours: Each module begins
Tuesday and ends the following Monday
Prerequisites: None
Required Text: Managerial Economics: Foundations of Business Analysis and Strategy
Christopher Thomas, S. Charles Maurice
Publisher: McGraw-Hill/Irwin; 11 edition (October 2, 2012)
ISBN-10: 0078021715 / ISBN-13: 978-0078021718
Note: Students can choose the 10th edition of the same text ISBN-10: 0073375918 /
ISBN-13: 978-0073375915. Do understand that if you choose this option, watch out for
chapter renumbering. In other words, the material will be more or less the same, but may
appear in a different chapter number.
Learning Outcomes: Students with be able to analyze basic microeconomic managerial
challenges, including demand relationships, cost structures, strategies towards pricing
goods (and services) and some basic market structures in an economy. Students will
develop these skills by solving problems and preparing to successfully complete an
examination on these topics.
Teaching Method: The course is designed on the basis of lectures and discussions of
tools economists have developed.
Course Outline
Module Date
0
3/4
1
3/4 – 3/10
3/11 – 3/17
2
3/18 – 3/24
3
3/25 – 3/31
4
4/1 – 4/7
5
4/8 – 4/14
6
4/15 – 4/21
7
4/22 – 4/28
TBA
Topic (Chapters)
Introduction to the Course
Managerial Economics (1)
Spring Break (yes, even you get one)
Demand, Supply and Equilibrium (3)
Elasticity and Demand (6)
Cost Analysis in the Short Run (8)
Cost Analysis in the Long Run (9)
Decision in Competitive Markets (11)
Decisions for Firms with Market Power (12)
Exam, Not Online, Details TBA
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Course Requirements and Grading: Each student is responsible for eight online
quizzes of multiple choice questions (the Module 0 quiz covers the syllabus and the
number of PowerPoint files), two “memo” assignments and one exam.
The final grade will be obtained with the following weighting scheme:
Quizzes and Memo Assignments
25%
(See eLearning > Assessments > Grades for the list of Quizzes and
Memos)
Exam
75
Important Note: Each student can bring one 8.5x11 “cheat” sheet with anything
they want on the front and back to the exam (but staples, tape and post-its “cost
extra”).
Letter grades will be given according to the following: 94-100 A, 90-93 A-, 87-89 B+,
84-86 B, 80-83 B-, 77-79 C+, 73-76 C, 70-72 C-, 66-69 D+, 60-65 D, 0-59 F. University
regulations require that a student may be considered for an “incomplete” only with 70%
of the course work approved. If you have not completed 70%, please do not ask for an
“incomplete”.
New Accessibility Statement
The University of West Florida supports an inclusive learning environment for all
students. If there are aspects of the instruction or design of this course that hinder your
full participation, such as time-limited exams, inaccessible web content, or the use of
non-captioned videos and podcasts, reasonable accommodations can be arranged. Prior to
receiving accommodations, you must register with the Student Disability Resource
Center (SDRC) at http://uwf.edu/sdrc/. Appropriate academic accommodations will be
determined based on the documented needs of the individual. For information regarding
the registration process, e-mail sdrc@uwf.edu or call 850.474.2387.
Assistance For Military and Veterans
The University of West Florida (UWF) is excited to have a center dedicated to supporting
our military and veteran students. With the growing number of veterans returning to
school, UWF will continue to grow support through additions such as this Military &
Veteran Resource Center. The goal of this center is to provide a “one-stop” location for
all military and veteran students to simplify the transition process from the military to an
academic environment. You may contact the MVRC at 850.474.2550 or
visit uwf.edu/mvrc.
Honor Code (with Professor Cuzan’s enhancement)
Students are expected to abide by the University's "Expectations for Academic Conduct"
as published in the UWF Student Handbook. Failure to do so will result in disciplinary
actions as specified in the Handbook. As Argonauts we act with integrity. We do not lie,
cheat, steal or tolerate those who do. When asked, I will pledge that on my honor, I
affirm that I have neither given nor received unauthorized assistance on this work.
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