
product: a thing that you buy from a
business

buy: to pay for a product with money

Ad: a commercial or sheet in a
magazine to convince you to buy a
product.

What does it mean to persuade
someone?
› To convince
› To get someone to do something

Write a short letter to convince your
mom to buy you a ___________.

Uses science or reasoning to convince
you.

Example: Scientists say that global
warming is killing animals. Why not buy a
product that helps the animals?

Why does this example make sense?
Using feelings to convince you to buy
something
 What are some feelings that might be
good to use?

› Fear
› Happiness
› Pride
› Guilt

Uses morality (or doing the “right thing”)
to persuade you

What are something that you think are
the “right thing” to do for someone?
*Think-pair-share

Talks about another story/thing to
convince you that the product they are
selling is good.

Example: Use Match.com to find your
Romeo.
› What is the author talking about when
he says “Romeo?” What does this
mean?

What is an expert?
› Someone who knows a LOT about
something

Expert opinion: When an expert tells
what he thinks about a product.
› 4 out of 5 dentists like this gum.

The ad says the same word over and
over again.
HEAD ON
Apply directly
to the forehead
HEAD ON
Apply directly
to the forehead
HEAD ON
Apply directly
to the forehead

The purpose is to persuade you.

Propaganda is a technique used to
convince a LOT of people at one time.

Uses the story or words from someone
else that has used the product.

Can you think of any commercials that
use real stories to convince people to
buy?
Persuading people to do
something by letting them
know others are doing it
 Make you think you will the
only person that does NOT
have something


What is something that you
bought because you saw
someone else with it?
Using
the this
names
What does
ad say
or
pictures
of
about
the famous
person? people,
famous
but
What
does
it say
not
direct
about you?
quotations
 Using
the thing
will make you
look or feel like
the people in the
ad
This ad is for a
shampoo.
 Logical
appeal  Expert opinion
 Emotional
 Repetition
appeal
 Testimonial
 Allusion
 Bandwagon
 Ethical appeal
 Transfer