TIANMA MICROELECTRONICS CO., LTD
Announcement of New Proprietary
Color Technology From Tianma:
July, 2004
Beginning of SFD
Tianma – SFD ANNOUNCEMENT
FSD ANNOUNCEMENT
July 23, 2004 - Tianma
Microelectronics, mainland China’s
largest LCD manufacturer, held an
open meeting for introduction of
“SFD-series” (super-fast display) color
STN modules, Tianma’s proprietary
technology. According to the company’s
president Ruiling Lui, such LCD
modules are now available in three sizes
– 1.5-inch, 1.85-inch and 5.7-inch.
Volume production for SFD‘s will
begin sometime this quarter, said Mr.
Liu, adding that the CSTN display
segment should achieve 50% of the
company’s total revenues this year.
Copyright ⓒ 2004 Tianma Microelectronics
Tianma’s chairman
Quangquan Wu and
president Ruiling Lui
Tianma Microelectronics
Tianma – SFD ANNOUNCEMENT
FULL ARTICLE ON ANNOUNCEMENT
July 23, 2004, Shenzhen, China - Shenzhen Tianma Microelectronics Co., Ltd. announced
the launch of its Super Fast Display (SFD) Flying Dragon Series of Color Display Modules
today at a press conference in the Wuzhou Guest House in Shenzhen. The SFD modules
boast the fastest moving displays of any CSTN modules in the world and can be used in
many different multimedia products, including mobile phones, media players, automotive
displays, digital home appliances and security apparatus. They share practically the same
display quality as TFT modules, but with lower production costs, shorter lead times and
less power consumption.
During the press conference, Tianma’s Chairman,
Mr. Wu Guangquan, and Tianma’s General Manager,
Mr. Liu Ruilin, both expressed their belief that the
SFD Modules would bring their customers new
competitive advantages and replace current TFT
LCD offerings.
“As a high-tech company that attaches great
importance to innovation in LCD and LCM
technologies, Tianma is extremely proud to further
CSTN LCD technology by launching SFD modules,
which display the fastest moving images in the world,”
said Mr. Wu. “Recently, the prices of electronics
have gone up while margins have dropped, placing a
lot of pressure on manufacturers. We believe that
the only sustainable solution is the introduction of
new technologies, like SFD modules, which bring
customers and end consumers greater benefits. By
doing so, these modules will transform the TFT LCD
market and the greater LCD industry.”
Copyright ⓒ 2004 Tianma Microelectronics
Tianma Microelectronics
Tianma – SFD ANNOUNCEMENT
(continued)
“Rising demand for PCs, mobile phones, digital home appliances and portable music players have
driven sales for electronic components like LCDs,” added Mr. Liu. “SFD modules feature low costs
and low power consumption with faster data response speeds and a clear display. They have the
fastest display of moving images of any CSTN LCD ever. Their introduction is a huge step forward
both for Tianma and for the whole LCD industry.”
The SFD Flying Dragon Series of Color Display
Modules allow CSTN LCD screens to display clear, fast
moving images up to 30ftps/frame, flying in the face of
conventional wisdom that holds that CSTN LCD
screens will always have afterimages. SFD modules also
enjoy high data-reaction rates with high contrasts and
low image flicker. These capabilities are particularly
valuable for electronics like mobile phones, which fulfill
an increasing array of functions that require fast, color
screens. Today, mobile phones often double as digital
cameras, digital video recorders and video game
consoles.
Tianma’s SFD modules, beyond having lower
production costs and power consumption than TFT
LCD modules, can also be produced in a shorter
amount of time, allowing Tianma to meet the needs of
its customers better in a fast-changing market. Tianma
is one of China’s top display module suppliers for
mobile phones, producing 200,000 square meters of
LCD and 50 million LCMs annually. It also possesses
some of the most advanced CSTN manufacturing
facilities in the world, able manufacture precision
products down to 8μm trace spacing gaps.
Copyright ⓒ 2004 Tianma Microelectronics
Tianma Microelectronics
Tianma – SFD ANNOUNCEMENT
(continued)
Tianma’s manufacturing capabilities and innovative products, like SFD modules, are the direct
result of its investment in R&D, a necessity in Shenzhen’s rapidly developing high-tech market.
Tianma’s R&D force boasts more than 20 years of experience in LCD, LCM and display screen
innovation.
Its “Tianma Liquid Crystal Engineering
Technology Research and Development
Center”, endorsed by the Guangdong
Provincial Scientific and Technology
Commission, houses a group of R&D
experts specializing in Physics, Chemistry,
Electronics, Semiconductors and Computer
Science.
As a market leader that is dedicated to
innovation, Tianma contributes to and
supports the Guangdong Economy and
Trade Committee’s plans to continue
Guangdong’s domestic leadership in the
electronics components industry, further
Guangdong’s international capabilities in
electronics components and establish the
province as a national manufacturing base
by 2010.
Copyright ⓒ 2004 Tianma Microelectronics
Tianma Microelectronics
IMAGES FROM TIANMA’S ANNOUCEMENT MEETING
Copyright ⓒ 2004 Tianma Microelectronics
Tianma Microelectronics