Name ___________________________ Date ________
Sports & Entertainment Marketing
Unit 1 Notes Guide
Ch 1: What is S/E Marketing – Economics of Marketing
Ch 2: Sports & Entertainment: Connections and Contrasts
Marketing Review
Seven Functions of Marketing:
1. __________________________________________
2. __________________________________________
3. __________________________________________
4. __________________________________________
5. __________________________________________
6. __________________________________________
7. __________________________________________
Goods are ________________________ items, such as _________________________.
Services are _______________________ items, such as ________________________.
Target Market – a specific __________________ of _____________________________
that an organization selects as the focus of it’s _______________________________.
Marketing Mix = 4 P’s
________________________________________
________________________________________
________________________________________
________________________________________
Place decisions include determining a _________________ of ______________________.
The _____________________ of marketing sports and entertainment have a great impact globally as well
as locally.
A measure of economic growth is the _______________ ____________ ______________ or
____________________.
____________________ allows companies to stay in business.
____________________ is the basis of the free enterprise system, which is the struggle among
companies for customers. The free enterprise system is founded on the theory that only the
______________ ____________ ________________.
Property Ownership and Intellectual Property Rights
________________________ _______________________ is property that results from original creative
thought, as patents, copyright material, and trademarks.
_________________________ is the legal protection of a creator’s intellectual property or products.
Books, films, video games, and music are copyrighted, or registered in the ________________ _______
_________________________ for the life of the author plus ____________ years.
____________________ are granted for 20 years to protect owners of patented products.
____________________ on words, names, symbols, sounds, or colors that distinguish goods and
services are also registered with the USPTO _______________________________________________.
Types of Business Ownership
Sole Proprietorship ___________________________________________________________________
Advantages of SP ___________________________________________________________________
Disadvantages of SP _________________________________________________________________
Partnership __________________________________________________________________________
Advantages ________________________________________________________________________
Disadvantages ______________________________________________________________________
Limited Partnership __________________________________________________________________
Corporation _________________________________________________________________________
Advantages _______________________________________________________________________
Disadvantages _____________________________________________________________________
Subchapter S Corporation _____________________________________________________________
Examples of the economic impact from sports and/or entertainment events ________________________
Chapter 2 – Sports and Entertainment: Connections and Contrasts
2.1 - History of Sports and Entertainment
2.2 - Similarities in Marketing
2.3 - Difference in Marketing
What are the similarities between sports and entertainment?
____________________________________________________________________________________
____________________________________________________________________________________
The growth of the sports and entertainment industries has relied on:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
In the late 1890’s Thomas Edison invented the ___________________________________, also called a
Vitascope, a devise for viewing moving pictures. This signaled the birth of ________________________.
The first talking movie was _________________________________ in ___________________________.
_________________ _________________ was a key figure in the development of sports marketing. In
the 1940’s, he owned two baseball teams, the ______________ _______________ and the
_________________ ______________ _________________. He introduced ___________________
_________________ ____________________.
Adolph Zukor, the founder of ____________________ _________________ and pioneer in creating the
___________________ _________________ _________________. He developed and owned a
_______________ ___ _________________ in 1910-1920’s.
Similarities in Marketing – Sports and Entertainment
Sports and Entertainment _____________________ compete for a share of the money people spend on
recreation. The foundation of sports and entertainment marketing is: ____________________________
____________________________________________________________________________________.
Promotion – is any form of _________________________ used to persuade people to ____________
__________________ through __________________, _____________________, _______________
________________________ or sales.
The marketing of sports and entertainment products differs from marketing traditional products in four
areas: ___________________, ____________________, __________________, ________________.
Product: How are S/E products different from traditional consumer products? _____________________
____________________________________________________________________________________.
Endorsement: _______________________________________________________________________.
Core product: _______________________________________________________________________.
Ancillary product: ____________________________________________________________________.
Place: Compare S/E place components with traditional shopping for consumer products (occasion
appeal)______________________________________________________________________________
___________________________________________________________________________________.
Price: How is S/E pricing different from pricing traditional consumer products? _____________________
____________________________________________________________________________________.
___________________ is the unauthorized use of an owner’s or creator’s music, movies, or other
copyrighted material.
___________________ is a payment for material that has been copyrighted, or legally declared as
belonging to the creator.
Promotion: The use of ancillary products such as merchandise as promotional tools are called
__________________. What are some examples of these? ___________________________________
____________________________________________________________________________________.
_________________-____________________ is any form of communication through which one industry
relies on another industry to promote it’s product.
____________________________ is the overlapping of product promotion. Some examples are: _____
____________________________________________________________________________________.
____________________ and ___________-______________ help to develop product ______________ a combined action that occurs when products owned by one source promote the growth of related
products. Some examples are: ___________________________________________________________.
A strategy to off-set business risks is _________________ _____________________________________.
What are some examples S/E events needing risk management strategies: ________________________
____________________________________________________________________________________.
Differences in Marketing – Sports and Entertainment
The difference between sports and entertainment can be found in three areas:
1. ___________________ ____________________ occurs when consumers are happy with a company’s
product and become repeat customers.
2. ____________________________ - the consistency, or stability, of the sports product and the
variability, or changeability, of the entertainment product.
3. ___________________ ____________________ - Sporting events usually don’t produce the same
amount of revenue from merchandising and royalties as entertainment events.
The job of the Entertainment Marketer: ___________________________________________________
____________________________________________________________________________________
The job of the Sports Marketer: _________________________________________________________
____________________________________________________________________________________
_____________________________ is the promotion of a company in association with a property. An
example of sponsorship revenue comes from selling stadium naming rights.
_____________________________ is the lending of a name or image to a sports product.
Sports franchises also earn revenue by landing local broadcast deals with television companies.
Comparing the Four P’s with Traditional, Entertainment and Sports Products
Marketing Mix component
Product – Who is my
Customer?
Place – Where will I sell
This product?
Price – How do I compete
For customers?
Promotion – How do I
Inform customers?
Traditional Product
Pen
Entertainment Product
Movie
Sports Product
Pro Football Game