Unit 2 – What is SEM?
Student Notes
Unit 2 Objectives
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Define sports marketing and entertainment marketing
Explain the two primary types of sports and entertainment marketing
Compare and contrast sports marketing and entertainment marketing
Describe the seven functions of marketing
Understand what makes sports and entertainment products unique
Explain the concept of competition for entertainment dollars
Identify the five P’s of event marketing
Explain the event triangle
Lesson 2.1
Sports & Entertainment Marketing Defined
Define the following terms:
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Marketing -
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Sports -
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Entertainment -
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Leisure Time –
Lesson 2.2
The Fusion of Marketing with Sports & Entertainment
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What is Sports Marketing?
o The act
What is marketing through Sports & Entertainment?
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o What are three examples of marketing through Sports & Entertainment?
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What is Product Placement?
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What is marketing of Sports & Entertainment?
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What is Sports Management?
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Give me three examples of sports marketing.
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What is Entertainment Marketing?
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Give me three examples of entertainment.
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What is a Podcast?
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What is Sticky Marketing?
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Lesson 2.3
Sports ARE Entertainment
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What does it mean when I say sports are “Unscripted”?
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What does it mean to say sports entertainment relies heavily on emotion?
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Define Customer Loyalty:
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What is Cross Promotion?
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Lesson 2.4
Primary Marketing Functions
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What are the7 Functions of marketing?
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What is pricing?
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 How is price determined?
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What is distribution?
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What is promotion?
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 Give an example of a promotion.
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What is financing?
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What is selling?
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What is Information-Management?
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What is Product/Service Management?
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Lesson 2.5
Understanding the Sports & Entertainment Product
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What are products?
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What does tangible mean?
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What are sports products?
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What are services?
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What does intangible mean?
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What does perishability mean?
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What are Intangible Product attributes?
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 Give me an example of an intangible product attribute.
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Lesson 2.6
Competition for the Entertainment Dollar
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What is discretionary income?
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Lesson 2.7
Reaching Consumers
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What is the primary challenge for today’s sports business professional?
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Why is loyalty important?
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Give me an example of a new and emerging sports and entertainment property.
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What are the seven characteristics of the “Elusive Fan”
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Lesson 2.8
Introduction to Event Marketing & Management
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What is event marketing?
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What kinds of marketing activities can event marketing involve?
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What are 5 P’s of Event Marketing?
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Define the following terms:
o Participation –
o Product/Brand Experience –
o Promotion –
o Probe –
o Prospect –
What are 8 key factors to consider when planning an event?
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What are the 3 Components of the Event Triangle?
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Explain the Event.
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Explain the Sponsor.
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Explain the Spectator.
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