Agenda
About Toyota……….………Kevin
Industry Analysis…………Terrence
Company Analysis……….Kevin
Competitor Analysis…….Zared
Recommendations……….Kevin
Conclusion……………………Zared
Founder
 Kiichiro Toyoda
Products
 Type A engine
 First engine
 Toyota Model AA
 First passenger car
 Pacific War
 First big contract
 Toyota crown
 First Japanese car exported
Toyota Now
 Management Team
 Best in the business
 International activities
 Manufacturing plants
 Non – Automotive activities
 Robots
Toyota President
Katsuaki Watanabe
Industry Analysis
 How it started
 Where it’s now
 The future
Engines
 Steam
 Internal combustion
 Hybrids
Currently
 Image
 Accessories
 Speed and Power
The Future of the Industry
 Getting Smarter or more Lazy
 GPS
 Automatic Parallel Parking
Company Analysis
 Strengths & weaknesses
 Net Profit Margin
 Market Share
Strengths
 Manufacturing Philosophy

TPS
 Reputation


Reliability
Durability
Weaknesses
 Theft

Toyota Camry
Camry
Alaska
6th
California
1st
Colorado
2nd
Connecticut
3rd
Florida
1st
Georgia
9th
Weaknesses
 Local Market
 Japan
Major Competitors

MAZDA – Affiliate of Ford Motor Company
 Founded in Japan in 1920
 Started From making Machine Tools and Weapons for the Japanese Military

NISSAN
 Founded in Japan in 1932
 Started by building only Trucks right away

HONDA
 Founded In Japan in 1948
 Started by selling piston rings in 1938 to TOYOTA
 Facility then destroyed During World War II
 Then In 1948 started producing Autos
Competitor Analysis
Sales Comparisons (Fiscal Year ending March 2006)
Sales
Growth
Sales/ In
Millions
(US$)
Percent
Automobile
Business
13.4%
181.34
93%
Japan (36.8%)
Mazda Motor
Corporation
8.3%
25.17
73%
Japan (41.6%)
Nissan Motor Co. Ltd.
9.9%
81.27
94%
North America (43.5%)
Honda Motor Co. Ltd.
14.5%
85.41
81%
North America (55.3%)
Company
Toyota Motor
Source: www.corporativeinformation.com
Largest Region For
Sales
Competitor Analysis
(How They Compete – Best Selling Sedan)

Mazda

14 Different Models
 2007 Mazda 6 – Starting at $19,725 to $28,590

Nissan

12 Different Models
 2007 Nissan Altima – Starting at $19,800 to $27,385

Honda

16 Different Models
 2007 Honda Accord Sedan – Starting at $18,625 to $27,400

Toyota
 21 Different Models
 2007 Toyota Camry – Starting at $18,270 to $24,700
Recommendations
 Short term
 Youth market
 Staying reliable
 Long term
 Strengthen local market
 Dominate the Hybrid industry
 Expand away from the United States
Conclusion
“MOVING FOWORD”
Thank You