MEDIA & DISABILITY Vinod Kumar Mishra Email : vinodmishra_60@yahoo.co.in Mobile : 09811338939 Website : vinodmishra.in JAIPUR FOOT WAS DEVELOPED BY DR.P.K.SETHI AN ORTHOPAEDIC SURGEON IN 1968 BUT DURING WERE FITTED 1968-1975 ONLY 50 LIMBS DURING THIS PERIOD DR. D.R. MEHTA ANOTHER ORTHOPEDIC SURGEON MET WITH A SERIOUS CAR ACCIDENT. UNDERSTANDING THE AMPUTEES HE FORMED BHAGWAN MAHAVEER VIKALANG SEWA SAMITI AND TOOK PLIGHT OF THE CHALLENGE OF DELIVERY OF JAIPUR FOOT TO NEEDY AMPUTEES DURING THIS PERIOD, 1975 TO 1982 10583 AMPUTEES AVAILED JAIPUR FOOT. INSTITUTION GREATER SERVICE GENERATED A DURING 80’S MS. SUDHA CHANDRAN FITTED JAIPUR FOOT AND SHE RETURNED TO DANCING FLOOR. “MAYURI” FILM IN FILM IN WAS THIS LEAD TO FILM TELEGU “NACHE MAYURI” HINDI. WITH THIS JAIPUR FOOT BECAME POPULAR IN 1997 TIME MAGAZINE EVALUATED JAIPUR FOOT AND CONSIDERED IT AS ONE OF THE 50 BEST INVENTION OF 20TH CENTURY. CROSSED WITH THE REACHED IN THIS BOUNDARY JAIPUR FOOT OF INDIA, 20 COUNTRY INCLUDING WAR TORN AFGHANISTAN, SRI LANKA , ETC. FAMOUS MANAGEMENT GURU DR. C.K.PRAHLAD INCLUDED THE SUCCES STORY OF JAIPUR FOOT IN HIS BOOK BOTTOM THIS GENERATED “FORTUNE AT PYRAMID” OF A THE DEBATE EFFECTIVENESS OF ASSISTIVE ON COST TECHNOLOGY. IMAGE OF A PERSON/ COMMUNITY NORMALLY THE IMAGE CONCEIVED BY POWERFUL /MAJORITY COMMUNITY IS CONSIDERED AS TRUE IMAGE. EXAMPLE: IMAGE MEN. HOWEVER OF WOMEN CONCEIVED BY TO BREAK THE SAME GOOD LITERATURE/ FILM/ MEDIA EFFORT IS REQUIRED. IMAGE OF PERSON WITH DISABILITIES Normally PWDs are considered Incompetent Weak Burden on family, society However research so far has revealed different results. Many of them are : Extremely competent Enough bold Asset for nation FILMS AND DISABILITY Films are strong medium which can change the views and opinions. At one point of time there was stiff opposition to Hindi in South. But Hindi Films broke it. Similar attempt is required in case of disability. A NUMBER OF FILMS HAVE BEEN PRODUCED HAVING DISABILITY AS AN ISSUE. THESE CAN BE CLASSIFIED AS UNDER: 1. Films having minor characters with disability depicting Disability is an outcome of sins Victim deserve pity Disability can be overcome by miracles 2. Films having major character with disability as: Sanjeev Kumar in Sholay Pran in Upkar. These films have played a good role in changing people’s perception about disability 3.Films having disability as subject such as: Sparsh Koshish Nache Mayuri Black Tare Jamin par There films have excellent role in making right perception in people’s minds about disability. Some cine artists have major contribution in this direction like: Sanjeev Kumar who acted in Sholay, Koshish, Khilona, playing major roles of a characters having different kinds of disability. Manoj Kumar as his films had minimum one character with disability Upkar – Malang bala Shor- Mute child Kranti – A revolutionary with disability CONTRIBUTION OF FICTION AND NON-FICTION IN DISABILITY Very little literature is available. Only a few stories i.e. Har Ki Jeet, Ashubh are popular PLENTY OF NON-FICTION IS AVAILABLE BUT FOCUS IS MORE ON PROBLEMS AND LESS ON SOLUTIONS. THERE IS A NEED OF SHORT STORIES AND TELE FILMS ON VARIOUS ISSUES RELATED TO DISABILITY BIOGRAPHIES AVAILABLE Ashtavakra Rana Sanga Roosevelt Helen Keller Thomas Alva More Edison are required Today’s era is of Every attribute as well as economic liberalization. problem is assessed in economic term. Then adequate resources are deployed to solve the same. Examples :- Pulse polio mission Safe maternity mission Leprosy eradication mission For this not only good research and clear analysis is required but adequate publicity is also needed. This will require Stories Articles Research Short papers and feature films Technology has made a big headway in human life. Now a number of devices are available which can not only improve the functioning of PWDs, their life will also be more comfortable. This way the economic impact due to disability will reduce considerably. SUCCESS STORIES OF THE USE OF THESE DEVICES WILL NOT ONLY BE POPULAR BUT WILL ALSO BE USEFUL IN INDIVIDUAL AS WELL AS NATIONAL INTEREST. MEDIA DIRECTION. CAN CONTRIBUTE A LOT IN THIS THANK YOU