ALCATEL-LUCENT ENTERPRISE
HOSPITALITY SOLUTION UNIT
MEDIA KIT
SEPTEMBER 2015
Alcatel-Lucent Enterprise
BU Hospitality
September 2015
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EDITORIAL
Alcatel-Lucent Enterprise has been present on the hospitality market for over twenty years, but it is only today that mobility impacted the hospitality
segment infrastructure and services. Guests travel with several devices (smartphones, tablettes, PCs, etc.). They expect innovative content and services
solutions from hotels, preferring for example mobile registration and simplified reservation tool to traditional ones. From now on, services proposed by
the hospitality industry players must be adapted to welcome guests at every stage of their journey, on any device. The hospitality industry must get
connected.
According to a survey realized by Hotels.com in 28 pays, 67% of customers declare they would not return in a hotel with low-quality WiFi. Hotels must
stay updated to answer the requirements of exceedingly demanding customers.
Alcatel-Lucent Enterprise has always been a leader on the above. Several years ago, we were the first vendor installing touchscreen room phones,
offering a truly personalized guest welcome and rich services (multimedia hotel service presentation, weather forecast,). Then, to address services
integration with guest devices, we launched the « Smart Guest Applications Suite » to allow guests full control over the room environment, temperature,
lights, blinds.
Alcatel-Lucent Enterprise proposes a rich range of solutions covering as well telephony, wireless, data as the cloud. Famous names of the hospitality
world trust us, as we equip hotels such as Accor, Shangri-La, Four Seasons or yet again, Club Med. Recently we have been called in by important
hospitality players to accompany them in the evolution and optimization of their telecom or data networks.
We are today the only ones on the market proposing end-to-end unified solutions, with strong differentiators and a unique guest experience. Choosing
Alcatel-Lucent Enterprise means choosing expertise combining flexibility and reliability!
Thierry BONIN
Vice-president Global Accounts and Vertical Markets
Alcatel-Lucent Enterprise
Alcatel-Lucent Enterprise
BU Hospitality
September 2015
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CONNECTIVITY: HOTELS STILL LAGGING
 With global tourism arrivals growing by 4% in the first half of 2015, an increase of 21 million compared to the same period of 2014,
according to the latest UNWTO World Tourism Barometer, tourism continues to consolidate the positive performance it has shown in the
last five years *
 Global tourism revenue rose to 1,245 Billion USD in 2014, outgrowing 2013 by 48 Billion USD according to the UNWTO
 Global hotel occupancy rates show increases from 2014 to 2015 over all months **
 Facing ever growing expectations from guests for wireless connectivity and roaming costs reduction, hospitality players look at
developing digital services, especially mobile, to be able to attract foreign customers
 Three major challenges make innovation deployment a necessity in order to offer a unique guest experience and maximize investment
return :
1. The explosion of mobile guest devices impacting the way services are expected
2. The wireless connection is a basic amenity
3. High guest expectations in terms of bandwidth and security putting a lot of pressure on the networks
 According to a 2014 survey by iPass Global Mobile Workforce Report, 45% of guests travel with two devices and 40% with three or more.
74% of them want solutions that enable mobile content on their devices.
 In 2014, 82% of guests find free hotel wi-fi services limited, slow and unreliable.
 67% of business guests declare they will not return to a hotel with inadequate wireless access. These travelers will also desert hotel
restaurants and lounges where they cannot connect. Leisure travelers have the same connectivity requirements.
 Almost two thirds (62%) of business travelers require a high-speed internet connection rather than food and comfort
*UNWTO Press Release: 21 million more international tourists in the first half of 2015
**Monthly hotel occupancy rates worldwide from 2012 to 2015, by region
GUEST REQUIREMENTS PUT A LOT OF PRESSURE ON HOSPITALITY PLAYERS
Alcatel-Lucent Enterprise
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 MOBILITY: mobility is the biggest challenge that hospitality establishments IT Managers face. Almost 8 million
reservations have been done via mobile devices, or approx. 7% of all reservations. Mobile check-in is so widely
embraced by all age groups, that this is pushing hoteliers to see mobile check-in as a norm by 2017, as revealed by an
asset managers survey from 3,500 hotels and resorts. Most of the customers even prefer receiving mobile alerts
about rooms availability.
 WIRELSS ACCESS AND SECURITY: WiFi has been for several years a basic amenity and an essential choice and rating
criterion for hotels. Network security and access control are consequently a priority for hotel IT Managers.
 BETTER INTEGRATED AND SECURED SYSTEMS: Hoteliers know that new technologies are the wave of the future, but
worry that ineffective implementations could detract from the guest experience. A solid integration partner is key in
successful technology transitions.
 OCCUPANCY RATES: is a key hospitality business indicator. Hotels have to adapt to seasonal and changing business
volumes and IT & telecom solutions must follow.
ALCATEL-LUCENT ENTERPRISE SOLUTIONS ANSWERING THE HOTEL CHALLENGES
 TO OPTIMIZE INFRASTRUCTURE COSTS :
Alcatel-Lucent Enterprise
BU Hospitality
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o OpenTouch Enterprise Cloud: Free your hotel from an on-premises PBX (Private Branch Exchange)
infrastructure with the passage to the cloud. On top of this, occupancy-based model helps hotels accelerate
return on investment with a performance-based solution.
o ClearPass: supports employee and guest mobility without putting security at risk.
o OmniAccess Wireless Access Points: a converged infrastructure with comprehensive WiFi coverage across all
hotels spaces
o 8340 Smart IP DECT Access Point: helps hotels leverage wireless and DECT (Digital Enhanced Cordless
Telephon) investments with IP-DECT solutions
o OmniSwitch 6900 Stackable LAN Switch: turns high-speed access into a reality with central 40G platforms
dedicated to hotels
 ENRICH THE GUEST EXPERIENCE :
o Smart DeskPhone: transforms a hotel stay into an innovative experience and a unique guest experience thanks
to the best design on the market, a 7-inch vivid touch screen, hotel services and automation integration for a
full room environment control
o Mobile Guest Softphone: proposed guests to connect to hotel services via their own device and thus cut on
high roaming costs. The BYOD revolution: Bring Your Own Device !
o Audioffice: the perfect mix of design, simplicity and the premium quality audio conferencing capabilities
 TO ENHANCE HOTEL OPERATIONS EFFICIENCY :
o Enable personnel mobility and embrace BYOD with the IP Desktop Softphone
o Ensure guest safety with the Emergency Notification Server
Alcatel-Lucent Enterprise
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September 2015
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o
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o
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Grow reservations and service quality with the OpenTouch Customer Service
Enhance your customer service quality with the digital recording solution OmniPCX Record Suite
Enhance employees productivity with efficient Premium DeskPhones
Centralize alarms and notify employees and guests in real time with the OpenTouch Notification Service
NEWS FROM ALCATEL-LUCENT ENTERPRISE
Alcatel-Lucent Enterprise
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September 2015
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 The 8088 Smart Deskphone the technology as luxury:
Alcatel-Lucent Enterprise launched last spring a new
communications terminal to help hotels offer an innovative and immersive guest experience. Fully customizable, it is a digital services
compendium replacing traditional paper marketing and is the perfect brand advocate for any hotel. Integrated with room automation, it
is that perk differentiating your hotel experience from everyone else.
 The Mobile Guest Softphone: This mobile applications transforms the guest mobile phone into a room
phone extension, enabling guest BYOD with a simple QR code scan. Fully personalizable to match the hotel look
and feel and services, it can be made available on any application store for free for the hotel guests. Not only
does it place hotel services at the guest’s finger, it helps them cut on high roaming costs with free calls inside
the hotel network or local calls at local rates outside the hotel.
« Our customers can reserve services or receive calls directly on their mobile devices everywhere in the hotel.
Additionally, our maintenance team is more reactive now, as they are equally equipped with the application and
can react very quickly.» ANDERS JUNGER, Winn Hotel Group CEO, Sweden.

An all-in-one communications solution:
Alcatel-Lucent Enterprise proposes a fully
converged all-in-one solution including: communications (with complete front and back office
services and embedded wake up, voicemail, call accounting), network (wired and wireless) and
applications. A modular solution, it is fully adaptable for various configurations and needs.
Alcatel-Lucent Enterprise
BU Hospitality
September 2015
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CUSTOMER TESTIMONIALS
 « The mobility offer really brought efficiency to our teams, allowing them to be available at any time and therefore rapidly answer our
customers’ needs. Today, everyone from the concierge to the maid can connect and share information in real time» Mr. LE BERRE, General
Manager, Buddha-Bar Hotel, Paris
 « Technology would have to match that luxurious product customers had in their homes. One device for all services, with a continued look
and feel. Alcatel-Lucent worked with us to design icons and interface so that all devices in the room have the same look and feel. » MARK
CAMPBELL, CIO The Dorchester Collection (Hotels 45 Park Lane London, Pincipe di Savoia in Milan, Bel Air Hotel and Beverly Hills Hotel in
Los Angeles).
 «The one thing that sets us apart is customer service. Any hotel can put up magnificent furniture and decorations. But managing a contact
center is so important because customers speak to us before they even step into the hotel. Alcatel-Lucent helped us really engage with our
customers in the best possible way at all times and provide them service and assistance right away.» HAN SAN, Customer service Director,
Shangri-La Hotels and Resorts
SOME REFERENCES
With an existing footprint of hospitality success, Alcatel-Lucent Enterprise solutions have been providing cutting-edge innovation with measurable outcomes
to customers around the globe in more than two million rooms and on more than 100 large cruise ships equipped to offer a personalized connected
experience for guests, including Accor Hotels, Al Rayyan Hospitality Group, Mogador Hotels, The Dorchester Collection, Melia Hotels Spain, Riu Hotels and
Resorts, Royal Caribbean Cruise Line and Norweign Cruise Line, among others.
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Alcatel-Lucent Enterprise
BU Hospitality
September 2015
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