150225_Grad_SBM_Software

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Graduation Project
Theme:
Development of a software based sustainable business modelling tool
Motivation:
Business modelling is a concept used to analyse, plan, and communicate the product-market
combinations, revenue mechanisms, as well as the configuration and implementation of value
creation activities of organisations. This notion can be used to develop new or modify existing
business models to become more sustainable. Sustainable business models are intended to
improve the economic, social, and environmental performance of companies by creating
multiple forms of value with and for a broad range of stakeholders. This enhancement potentially
enables firms to achieve competitive advantages by cost reduction, product diversification,
additional value creation opportunities, and risk mitigation
Based on a review of state of the art literature and practice, a tool is developed to
comprehensively support companies in building or transforming sustainable business models.
This tool is subsequently implemented into a ready for use software solution which can be
applied in industry and education.
Objective:
Development of a software based tool for the conceptualisation (analysis, planning, and
communication) of sustainable business models on the basis of boundary objects.
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In detail, the following tasks have to be executed:
 Review existing sustainable business model and sustainable business modelling concepts
 Identify and analyse elements and their interrelations in state of the art concepts and
tools for business modelling
 Assess elements and interrelations for their applicability in a business modelling
framework
 Conceptualise a tool based on the results
 Implement a hardware pilot
 Transfer hardware to software solution in collaboration with a programmer
We are offering:
 A highly supportive international supervision team with comprehensive expertise in the
field
 An exciting, highly application-oriented task in a pressing topic for both research and
industry
 Cooperation with the TU Berlin and the VGU in Saigon, with potential collaboration with
a Vietnamese peer
Recommended reading:
 Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business model generation: A handbook
for visionaries, game changers, and challengers. Hoboken, NJ: Wiley.
 Stubbs, W., & Cocklin, C. (2008). Conceptualizing a “sustainability business model”.
Organization & Environment, 21(2), 103-127.
 Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2013). A literature and practice review
to develop sustainable business model archetypes. Journal of Cleaner Production, 65(0),
42–56. doi:10.1016/j.jclepro.2013.11.039
 http://www.plan-c.eu/bmix/
 http://www.sustainvalue.eu/publications/D2_1_Final_Rev1_0_web.pdf
 http://www.ted.com/talks/michael_porter_why_business_can_be_good_at_solving_social_
problems?language=en
If you are interested in conducting this project, please contact us:
Martin Lehmann
[email protected]
Nancy Bocken
[email protected]
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