Essentials of Business I
Curriculum Grid
2008-2009
Week 1-2
Content
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Basic Economic Concepts
Economic Resources and Systems
Economic Activity in a Changing World
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State the difference between needs
and wants
Connect how resources limit the
number of wants people and
business can satisfy
Explain the difference between
goods and services
Explain how scarcity requires
individuals and nations to make
decisions about resources
Describe the 4 factors of production
Summarize the 4 stages of the
business cycle
Economics- Allocation of
Resources, Economic Systems,
Markets and Prices, Market
Structures, Aggregate Supply and
Demand
Identify how scarcity requires
individuals and nations to make
decisions about resources
Evaluate the role of the consumer in
a capitalistic, market economy
Explain the profit motive
Describe what is shown by GDP
Identify factors that can change a
country’s GDP
Determine the difference between
pure competition, oligopoly, and a
monopoly
Correlate how unemployment rate,
rate of inflation, and national debt
effect a nations’ economy
Compare and contrast market,
command, and mixed economies
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Essential Skills
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National Business
Education
Standards
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Introductory
Skills
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Week 3-4
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Business in a Global Economy
Global Marketplace
The Global Economy
Identify and define the functions of marketing
Define target marketing
Define Advertising
Connect the different types of media used to
advertise with the company’s marketing goal
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Differentiate between imports and
exports
Establish how business is done in
different countries
Explain why the world has become
a global economy
Marketing- Foundations of Marketing,
Consumers and their Behavior, The Marketing
Mix, Marketing Research
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Marketing in Today’s World
Advertising
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Week 5
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Foundations of International
Business, The Global Business
Environment, International
Business Communcation,
International Trade
Explain the marketing mix and the four factors  Explain why people and countries
included in the marketing mix
specialize in producing goods and
services
Formulate different target markets based upon
different marketing strategies
 Explain the barriers to trade and
identify why they exist
Compare and contrast the 4 main pricing
strategies.
Identify the steps in developing a new product
Identify steps of a sale and what occurs during
each step
Explain market research
Participate in a mock sales presentation
Reinforcing
Standards
(State Standards)
1.A.5a, 1.B.5d, 1.C.5e, 3.A.5, 3.C.5a, 3.C.5b,
4.B.5a, 4.B.5b, 6.A.5, 6.D.5, 8.A.5, 8.D.4,
10.A.4a, 10.A.4b, 10.B.4, 14.D.5, 14.F.5
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Assessment
Worksheets
Essays
Vocabulary
Test
Essentials of Business I
Curriculum Grid
1.A.5a, 1.B.5d, 1.C.5e, 3.A.5, 3.C.5a, 3.C.5b, 4.B.5a, 4.B.5b,
6.A.5, 6.D.5, 8.A.5, 8.D.4, 10.A.4a, 10.A.4b, 10.B.4, 14.D.5,
14.F.5
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Marketing Invention project
Test
Worksheets
1.A.5a, 1.B.5d, 1.C.5e, 3.A.5, 3.C.5a, 3.C.5b,
4.B.5a, 4.B.5b, 6.A.5, 6.D.5, 8.A.5, 8.D.4,
10.A.4a, 10.A.4b, 10.B.4, 14.D.5, 14.F.5
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2008-2009
Week 6-8
Content
Essential
Standards
National Business
Education
Standards
Introductory
Standards
Reinforcing
Standards
(State Standards)
Assessment
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Entrepreneurship
Business Ownership and Operations
Business Management
Leadership
Identify the different forms of business organizations
Compare and contrast the advantages and disadvantages of the three major
forms of business organizations
Define mission statement
Explain the differences between assets and liabilities
Identify the differences between start-up and operating expenses
Management Functions and Theories, Bsuiness Organization, Ethics and Social
Responsibility, Financial Decision Making, Operations Managment
Entrepreneurs and Entrepreneural Opportunities, Marketing, Economics,
Finance, Accounting, Management, Business Plans
Identify the different ways employees can be paid
Describe the qualities of a leader
Create mission statements for various businesses
Identify goods as either assets or liabilities
Classify expenses as either start-up or operating
1.A.5a, 1.B.5d, 1.C.5e, 3.A.5, 3.C.5a, 3.C.5b, 4.B.5a, 4.B.5b, 6.A.5, 6.D.5, 8.A.5, 8.D.4,
10.A.4a, 10.A.4b, 10.B.4, 14.D.5, 14.F.5
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Worksheets
Vocabulary
Essay
Test
Country Project
Test
Worksheets
Week 9
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Business Plan
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Identify the elements of a business plan
Describe how to prepare your own business
plan
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Entrepreneurs and Entrepreneural
Opportunities, Marketing, Economics,
Finance, Accounting, Management,
Business Plans
 Describe what is entailed in each part of the
business plan
 Create a business plan for a fictional business
1.A.5a, 1.B.5d, 1.C.5e, 3.A.5, 3.C.5a, 3.C.5b, 4.B.5a,
4.B.5b, 6.A.5, 6.D.5, 8.A.5, 8.D.4, 10.A.4a, 10.A.4b,
10.B.4, 14.D.5, 14.F.5
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Business plan project
Worksheets