TUTE-2
1. How might Dell use each of the five basic SCM components?
1. Plan – Dell will plan in every aspect like production,supply,demand,customer
requirements etc.
2. Source –Dell must find the best source of buying and delivering.
3. Make – Make is the step where dell will manufacture the
products,testing,and making ready for delivery.
4. Deliver – Deliver is normally known as logistics, it manages to deliver the
right product to the right Customer, it chooses the best and fast way of
delivery along with invoice by knowing the information of all the warehouses.
5. Return – Dell must provide the facility of returning the product if the
customer didn’t like the product, or if it delivered a faulty piece etc.
1. Did Apple gain a competitive advantage from its decision to invest in an
online music business?
Apple has gained a competitive advantage by investing in an online music
business, it is not letting their customers to find an alternative source to buy
music, It is now making good profits by selling iTunes cards.
2. How can Apple use environmental scanning to gain business intelligence?
Apple can use environmental scanning to gain business intelligence by
frequently tracking their customers and the use of their products through
online data bases. Also it can be done through recording the feedback of the
customers.
3. Using Porter’s Five Force Model, analyse Apple’s buyer power and supplier
power.
Porters five force model analyse apple’s Buyer power as: we know that Apple is
brand where it has more demand in the market. Buyer find that there are no
substitutes for its products , but uniqueness of the product makes it profitable.
Supplier power as: Apple manufactures quality products with equal
manufacturers with equal product value. Thus it is able to maintain high
supplier power.
4. Which of the three generic strategies is Apple following?
differentiation
focus
Apple always trys to be different from all other competitors,by which customer
gets attracted and he does’nt bother to pay more money to buy that product
The other generic competitive strategy is focus.it focuses on particular
requirement ,age or gender.
5. Which of Porter’s Five Forces did Apple address through its introduction of
the iPhone?
New entrants
Bargaining
Power of
Bargaining
Threat of