Apple Inc

Apple Biography
Apple Computer INC . was co-founded in
1976 by the CEO of
Apple Steve P. Jobs , and it was incorporated in
California On January
3, 1977.

The company designs, manufactures & markets
• Personal computers
• Mobile communication devices
• Portable digital music player
• Software
• Networking solutions
.

Apple is leading the consumer technology world with its revolutionary products
 OS X software
 iLife
 iWork
 iPod
 iTunes
 iPad
 iBookstore
 Mac Book Pro
 Mac Book Air

Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings

Apple SWOT Analysis
Strengths
• Strong Liquidity
• Expanding Operating
Margin & Return on Equity
• Strong Revenue
Opportunities
• Emerging Markets Providing
Ladder for Growth
• Scope in Retail Segment
• Innovative Products & Designs
Weaknesses
SWOT
•
Limited iPhone/Mobile Variants
• Unsolved Issues regarding
Legal Proceedings
• Dependence on Network
Providers
Threats
• Theft of Digital Content
• Absence of multiple
Distribution network
• Intense Competition

Apple Inc. utilizes a variety of direct & indirect distribution channels, such as:
 its retail stores
 online store
 third-party cellular network carrier
 wholesalers
 retailers
 value-added resellers.

Apple competes in different markets:
•Computers and Software
•Digital music
•iPhone
Brand:
•Simplistic lifestyle
•Imaginative (emotion, passion and dreams)
•User-Friendly
•Innovation
A humanist company that strives to have a heartfelt connection to their consumers and create innovative products and services for their consumers.

Communication
Strategies
Apple promotes its products by using a variety of marketing media including television commercials, print ads
(magazines, billboards, newspapers) and online communications.
•Mac vs. Pc commercials

Apple’s Game Console iPhun, a game console which allows you to play multiple game apps without having to plug in each one when ready to play.

iPhun Compatible with Existing
Technologies

Apple
Apple
Apple iPhun micro
October 2010

iPhun Controllers
• Standard USB controllers
• Cordless Precision controller
• GT Force
• iP ii Controller

HighSpeed HDMI® Cable (6.5ft)
1080p HDMI cable that's CL3-rated for in-wall installation. This high-bandwidth design is ready to deliver your ultimate highdefinition audio/video experience
HDMI® over Cat5E Extender $30.00
1080p and HCDP™-compatible; extend your HDMI signal up to 200 feet (60 meters) over Cat5!

iPhun Memory capacity
3.20GHz Intel Core i3
3.20Ghz Dual Core i5
+$50.00

iPhun Storage Capacity
• Seagate 120 GB SATA 7200 RPM Hard
• Seagate 500 GB SATA 7200 RPM Hard
Drive + $60.00
• Seagate 1 TB SATA 7200 RPM Hard
Drive + $90.00

The iPHUN iPhun2go

iPhun2go wireless/micro console controller

If it’s on iPhun, it’s on TV

iPhun Accessories
• Rechargeable Battery
• Apple DVI to Video Adapter the Apple Micro-DVI to DVI adapter allows you to connect to an external DVI monitor or projector

International online stores

Target Audience

Apple Inc