PORSCHE
HYBRID SERIES
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INTELLIGENT
PERFORMANCE
-What is Hybrid
-Porsche Hybrid Series
-Hybrid Vehicle Business Overview
Trends, Target Market, SWOT
-Marketing Strategies
Auto Exhibition, Media exposure, Test Drive, Brand Value
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What is Hybrid?
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What is Hybrid?
Recharging: Engine->Power Electronics->Cable->Flywheel Battery
Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors
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What is Hybrid?
-Advantages
-Less CO2
Engine, Electric Motor
-Higher Efficiency
Less Gasoline, Higher Speed
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INTELLIGENT
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Porsche
Hybrid Series
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INTELLIGENT
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Porsche
Hybrid Series
Cayenne
911 GT3
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Porsche
Hybrid Series
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Porsche
Hybrid Series
-Features and Specs
380 hp @ 5500 rpm
0~60 mph: 6.1s
Top Track Speed: 150 mph(240km/h)
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INTELLIGENT
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Porsche
Hybrid Series
-Prizes
-Image
-Brand Value
-Performance
-Customers
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INTELLIGENT
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Hybrid Vehicle
Business Overview
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INTELLIGENT
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Business Overview
-Trends
Compare with Nissan, Ford and Toyota
-Target Market
-SWOT
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Business Overview
-Trends: Hybrid
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INTELLIGENT
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Business Overview
-Trends: Compare with Ford, Toyota and Nissan Hybrid
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INTELLIGENT
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Business Overview
-Target Market
United States of America
Europe
Taiwan
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INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Internal
External
Helpful
Strengths
Harmful
Weaknesses
-Strong Brand Image
-High quality products
-Focalization on a profitable niche market
-Very high financial margin
-Operational Flexibility
-Optimized value chain
-Focus on luxury segment leads to restricted
growth in the luxury segment
-Relatively small innovation capacity –>
dependence on external innovation suppliers
Opportunities
Threats
-Technological synergies with VW
-Reduce future consumption and
environmental pollution
-Strong competitive rivalry in automobile
industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid
technology, such as Toyota
PORSCHE
INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Internal
Helpful
Strengths
-Strong Brand Image
-High quality products
-Focalization on a profitable niche market
-Very high financial margin
-Operational Flexibility
-Optimized value chain
Harmful
-Strong Brand Image
-High quality products
-Focalization on a profitable niche market
-Very high financial margin
-Operational Flexibility
External
-Optimized value chain
PORSCHE
INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Internal
External
Helpful
Strengths
Harmful
Weaknesses
-Strong Brand Image
-High quality products
-Focalization on a profitable niche market
-Very high financial margin
-Operational Flexibility
-Optimized value chain
-Focus on luxury segment leads to restricted
growth in the luxury segment
-Relatively small innovation capacity –>
dependence on external innovation suppliers
Opportunities
Threats
-Technological synergies with VW
-Reduce future consumption and
environmental pollution
-Strong competitive rivalry in automobile
industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid
technology, such as Toyota
PORSCHE
INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Helpful
Internal
-Focus on luxury segment leads to
restricted
growth in the luxury segment
Harmful
Weaknesses
-Focus on luxury segment leads to restricted
growth in the luxury segment
-Relatively small innovation capacity –>
dependence on external innovation suppliers
-Relatively small innovation capacity –>
dependence on external innovation
suppliers
External
PORSCHE
INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Internal
External
Helpful
Strengths
Harmful
Weaknesses
-Strong Brand Image
-High quality products
-Focalization on a profitable niche market
-Very high financial margin
-Operational Flexibility
-Optimized value chain
-Focus on luxury segment leads to restricted
growth in the luxury segment
-Relatively small innovation capacity –>
dependence on external innovation suppliers
Opportunities
Threats
-Technological synergies with VW
-Reduce future consumption and
environmental pollution
-Strong competitive rivalry in automobile
industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid
technology, such as Toyota
PORSCHE
INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Helpful
Harmful
Internal
External
Opportunities
-Technological synergies with VW
-Reduce future consumption and
environmental pollution
-Technological synergies with VW
-Reduce future consumption and
environmental pollution
PORSCHE
INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Internal
External
Helpful
Strengths
Harmful
Weaknesses
-Strong Brand Image
-High quality products
-Focalization on a profitable niche market
-Very high financial margin
-Operational Flexibility
-Optimized value chain
-Focus on luxury segment leads to restricted
growth in the luxury segment
-Relatively small innovation capacity –>
dependence on external innovation suppliers
Opportunities
Threats
-Technological synergies with VW
-Reduce future consumption and
environmental pollution
-Strong competitive rivalry in automobile
industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid
technology, such as Toyota
PORSCHE
INTELLIGENT
PERFORMANCE
Business Overview
-SWOT
Helpful
Harmful
Internal
-Strong competitive rivalry in automobile
industry
-High ecological standards
External
-Dependence on oil
-Other companies already developed
hybrid technology, such as Toyota
Threats
-Strong competitive rivalry in automobile
industry
-High ecological standards
-Dependence on oil
-Other companies already developed hybrid
technology, such as Toyota
PORSCHE
INTELLIGENT
PERFORMANCE
Marketing Strategies
PORSCHE
INTELLIGENT
PERFORMANCE
Marketing Strategies
-Auto Exhibition
Geneva motor show
-Media exposure
Advertisement (Magazines an Television)
Slogan
24 Hours Nürburgring
-Test Drive
Focus on buyer who’ve already own a Porsche
-Brand Value
Porsche design
PORSCHE
INTELLIGENT
PERFORMANCE
Marketing Strategies
-Auto Exhibition
Geneva Motor Show
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INTELLIGENT
PERFORMANCE
Marketing Strategies
-Media exposure
Advertisement
(Magazines and Television)
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INTELLIGENT
PERFORMANCE
Marketing Strategies
-Slogan of Cayenne S Hybrid
The future of the sports car.
Future
Power?
Sports
SUV
Sports Car
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INTELLIGENT
PERFORMANCE
Marketing Strategies
-Media exposure
24 Hours Nürburgring
(Officially called ADAC 24h Rennen Nürburgring in German )
-May 13-16
-AT&T Williams
-F1 Nico Hulkenberg
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INTELLIGENT
PERFORMANCE
Marketing Strategies
-Test Drive
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INTELLIGENT
PERFORMANCE
Marketing Strategies
-Brand Value
Porsche design
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Presented by
Elsie 595202521
Kurt 595201034
Luc 594202043
Yen 595202533
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INTELLIGENT
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