Management's Decision

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Preview of Chapter 21
Financial and Managerial Accounting
Weygandt Kimmel Kieso
21-1
Management’s Decision-Making Process
Making decisions is an important management function.

Does not always follow a set pattern.

Decisions vary in scope, urgency, and importance.

Steps usually involved in process include:
Illustration 21-1
21-2
Management’s Decision-Making Process
21-3
Types of Decision Making
• Programmed Decisions: routine, almost automatic process.
• Managers have made decision many times before.
• There are rules or guidelines to follow.
• Example: Deciding to reorder office supplies.
• Non-programmed Decisions: unusual situations that have
not been often addressed.
• No rules to follow since the decision is new.
• These decisions are made based on information, and a
manger’s intuition, and judgment.
• Example: Should the firm invest in a new technology?
21-4
Decisions are broadly taken at three levels:
• Strategic decisions … big choices of identity and direction.
Who are we? Where are we heading?
These decisions are often complex and multi-dimensional. May involve large
dollars and have a long-term impact … usually made by senior management.
• Tactical decisions … how to manage performance to achieve
the strategy (from senior management).
What resources are needed? What is the timescale?
These decisions are distinctive but within clearer boundaries. They may involve
significant resources, have medium-term implications and may be taken by
senior or middle managers.
• Operational decisions … routine and follow known rules.
How many?
To what specification?
These decisions involve more limited resources, have a shorter-term application
and can be taken by middle or first line managers.
21-5
Management’s
DecisionMaking
Process
21-6
Management’s Decision-Making Process
21-7
Management’s Decision-Making Process
The steps are:
a. Identify the problem and assign responsibility.
b. Determine / evaluate possible courses of action.
c. Make a decision.
d. Review the results of the decision.

21-8
Accounting’s contribution to this process primarily
occurs in steps (b) and (d) … evaluating possible
courses of action, and reviewing results.
Management’s Decision-Making Process
In making business decisions,

Considers both financial and non-financial information.

Financial information

21-9
►
Revenues and costs, and
►
Effect on overall profitability.
Non-financial information
►
Effect on employee turnover
►
The environment
►
Overall company image.
21-10
Management’s Decision-Making Process
Incremental Analysis Approach
21-11

Decisions involve a choice among alternative actions.

Process used to identify the financial data that change
under alternative courses of action.
►
Both costs and revenues may vary or
►
Only revenues may vary or
►
Only costs may vary
Management’s Decision-Making Process
Important concepts in incremental analysis:

Relevant cost.
Revenues or Costs that DIFFER between options
Option 1: Buy a Honda Civic with a GPS … $20,500
Option 2: Buy Honda Civic without GPS … $ 21,000
21-12
Management’s Decision-Making Process
Important concepts in incremental analysis:

-
Opportunity cost.
Potential benefit lost when you choose one thing over
another … the “next best choice”.
Opportunity costs of going away to college – full-time include:
* wages that could have been earned,
* the value of any activities missed to study,
* value of items that you could have bought with tuition money.
21-13
Management’s Decision-Making Process
Important concepts in incremental analysis:

Sunk Costs.
Cost that cannot be changed or avoided by any present or
future choice.
Money spent on a “non-refundable deposit”.
Concert tickets already bought for this weekend.
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Management’s Decision-Making Process
How Incremental Analysis Works
21-15

Sometimes involves changes that seem contrary to
intuition.

Variable costs sometimes do not change under
alternatives.

Fixed costs sometimes change between alternatives.

Incremental analysis not the same as CVP analysis.
Types of Incremental Analysis
1. Accept an order at a special price.
2. Make or buy component parts or finished products.
3. Sell or process further them further
4. Repair, retain, or replace equipment.
5. Eliminate an unprofitable business segment or
product.
21-16
Accept an Order at a Special Price
21-17

Obtain additional business by making a major price
concession to a specific customer.

Assumes that sales of products in other markets are
not affected by special order.

Assumes that company is not operating at full capacity.
Accept an Order at a Special Price
Illustration: Sunbelt Company produces 100,000 Smoothie
blenders per month, which is 80% of plant capacity.

Variable manufacturing costs are $8 per unit.

Fixed manufacturing costs are $400,000, or $4 per unit.

The blenders are normally sold directly to retailers at $20 each.
Sunbelt has an offer to purchase an additional 2,000 blenders at
$11 per unit. Acceptance of the offer would not affect normal sales
of the product. The units can be manufactured without increasing
plant capacity. What should management do?
21-18
Accept an Order at a Special Price

Fixed costs do not change since within existing capacity – thus
fixed costs are not relevant.

Variable manufacturing costs and expected revenues change –
thus both are relevant to the decision.
21-19
Cobb Company incurs costs of $28 per unit ($18 variable and $10
fixed) to make a product that normally sells for $42. A foreign
wholesaler offers to buy 5,000 units at $25 each. Cobb will incur
additional shipping costs of $1 per unit. Compute the increase or
decrease in net income Cobb will realize by accepting the special
order, assuming Cobb has excess operating capacity. Should
Cobb Company accept the special order?
Accept
or
Reject?
21-20
Make or Buy
Illustration: Baron Company incurs the following annual costs in
producing 25,000 ignition switches for motor scooters.
Instead of making its own switches company can purchase the
switches at a price of $8 each. “What should management do?”
21-21
Make or Buy

Total manufacturing cost is $1 higher per unit than purchase price.

Must absorb at least $50,000 of fixed costs under either option.
21-22
Make or Buy – Opportunity Cost
Illustration: Assume that through buying the switches, Baron
Company can use the released productive capacity to generate
additional income of $38,000 from producing a different product.
This lost income is an additional cost of continuing to make the
switches in the make-or-buy decision.
21-23
Review Question
In a make-or-buy decision, relevant costs are:
a. Manufacturing costs that will be saved.
b. The purchase price of the units.
c. Opportunity costs.
d. All of the above.
21-24
J Company must decide whether to make or buy some of its
components for appliances it makes. Costs of making 166,000
electrical cords for its appliances are as follows.
Direct materials … $90,000
Variable overhead … $32,000
Direct labor ……… 20,000
Fixed overhead …….24,000
Instead of making the electrical cords at an average cost per
unit of $1.00 ($166,000 ÷ 166,000), company has an opportunity
to buy the cords at $0.90 each. If company purchases the cords,
all variable costs and 1/4 of the fixed costs will be eliminated.
(a) Prepare an analysis of whether company should make or buy the cords.
(b) What if the released productive (manufacturing) capacity will generate
additional income of $5,000?
21-25
(a) Prepare an incremental analysis showing whether the company
should make or buy the electrical cords.
Juanita Company will incur $1,400 of additional costs if it buys the
electrical cords rather than making them.
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(b) Will your answer be different if the released productive capacity
will generate additional income of $5,000?
Yes, net income will be increased by $3,600 if Juanita Company
purchases the electrical cords rather than making them.
21-27
Sell or Process Further

May have option to sell product at a given point in
production or to process further and sell at a higher
price.

Decision Rule:
Process further as long as the incremental revenue from
processing exceeds the incremental processing costs.
21-28
Sell or Process Further - Single-Product Case
Illustration: “W” makes tables. Cost to make an unfinished table is
$35. The selling price per unfinished unit is $50.
“W” has unused capacity that can be used to finish the
tables and sell them at $60 per unit.
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•
Direct materials will increase $2
•
Direct labor costs will increase $4.
•
Variable overhead costs will increase by $2.40 (60% of direct labor).
•
No increase is anticipated in fixed overhead.
Sell or Process Further - Single-Product Case
The incremental analysis on a per unit basis is as follows.
Should Woodmasters
Should
Woodmasterssell
sell
oror
process
process
further.
further?
21-30
Sell or Process Further - Multiple-Product Case
Joint product situation for Marais Creamery. Cream and skim milk
are products that result from the processing of raw milk.
Joint product costs are sunk costs and thus not relevant to the
sell-or-process further decision.
21-31
Sell or Process Further - Multiple-Product Case
Cost and revenue data per day for cream.
Determine whether the company should simply sell the cream or
process it further into cottage cheese.
21-32
Sell or Process Further - Multiple-Product Case
Analysis of whether to sell cream or process into cottage cheese.
Marais should or should
shouldnot
notprocess
processthe
thecream
creamfurther?
further?
21-33
Sell or Process Further - Multiple-Product Case
Cost and revenue data per day for skim milk.
Determine whether the company should sell the skim milk or
process it further into condensed milk.
21-34
Sell or Process Further - Multiple-Product Case
Analysis of whether to sell skim milk or process into condensed milk.
Marais should
shouldor
orshould
shouldnot
notprocess
processthe
themilk
milkfurther?
further?
21-35
Review Question
The decision rule is a sell-or-process-further decision:
Process further as long as the incremental revenue from
processing exceeds:
a. Incremental processing costs.
b. Variable processing costs.
c. Fixed processing costs.
d. No correct answer is given.
21-36
Repair, Retain, or Replace Equipment
Decision: Replace old machine with new. Old machine originally
cost $110,000. Book value is $40,000. It has a remaining useful life
of four years (@ depreciation rate of $70,000 per year).
 New machine costs $120,000.
 Expected salvage value after 4-year useful life is zero.
 New machine will decrease variable mfg costs from
$640,000 to $500,000
 The old machine can be sold for $5,000.
21-37
Repair, Retain, or Replace Equipment
Prepare the incremental analysis for the four-year period.
KEEP
Machine
REPLACE
Machine
Retain or Replace?
21-38
Repair, Retain, or Replace Equipment
Additional Considerations


21-39
The book value of old machine does not affect the
decision.
►
Book value is a sunk cost.
►
Costs which cannot be changed by future decisions
(sunk cost) are not relevant in incremental analysis.
However, any trade-in allowance or cash disposal value
of the existing asset is relevant.
Eliminate an Unprofitable Segment
21-40

Key: Focus on Relevant Costs.

Consider effect on related product lines.

Fixed costs allocated to the unprofitable segment
must be absorbed by the other segments.

Net income may decrease when an unprofitable
segment is eliminated.

Decision Rule: Retain the segment unless fixed
costs eliminated exceed contribution margin lost.
Eliminate an Unprofitable Segment
Illustration: Company makes 3 models of tennis rackets:
21-41

Profitable lines: Pro and Master

Unprofitable line: Champ
Should Champ
be eliminated?
Eliminate an Unprofitable Segment
Prepare income data after eliminating Champ product line.
Assume fixed costs are allocated 2/3 to Pro and 1/3 to Master.
Total income is decreased by $10,000.
21-42
Eliminate an Unprofitable Segment
Incremental analysis of Champ provided the same results:
Do Not Eliminate Champ
21-43
Review Question
If an unprofitable segment is eliminated:
a. Net income will always increase.
b. Variable expenses of the eliminated segment will
have to be absorbed by other segments.
c. Fixed expenses allocated to the eliminated
segment will have to be absorbed by other
segments.
d. Net income will always decrease.
21-44
LambCo makes accessories including hats and scarves. Sales of hats
and scarves were $400,000, variable expenses were $310,000, and
fixed expenses were $120,000 for a net loss of $30,000. If LambCo
eliminates hats and scarves, $20,000 of fixed costs will remain.
Should LambCo eliminate the hats and scarves.
21-45
Other Considerations in Decision-Making
Qualitative Factors
21-46

Potential effects of decision on existing employees and
the community.

Cost savings that may be obtained from outsourcing or
from eliminating a plant should be weighed against
these qualitative attributes.

Cost of lost morale that might result.
Other Considerations in Decision-Making
Relationship of Incremental Analysis and
Activity-Based Costing
21-47

Many companies have shifted to activity-based costing
(ABC).

The primary reason for using ABC is that it results in a
more accurate allocation of overhead.

ABC will result in better identification of relevant costs
and, therefore, better incremental analysis.
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