Fortune 500 Project:
Starbucks
Starbucks VIA
Starbucks VIA® Flavored
Coffees | Starbucks Coffee
Company
Whether you enjoy rich natural flavors of vanilla,
cocoa, spicy cinnamon or smooth caramel, with new
Starbucks VIA® flavored coffee, you’re never more than
cup of hot water away from your favorite beverage.
Made from the finest ingredients including Korinji
cinnamon, molasses and 100% arabica beans
 The Company’s
main objective
is to maintain
Starbucks one of
the most
recognized and
respected brands
in the world.
To Achieve this goal Starbucks plans to:
1. Continue disciplined global expansion of its retail and licensed store base.
2. Introduce relevant new products
3. Develop new channels of distribution.
THE FIRST STARBUCKS
Established in 1971
Seattle, Washington
Facts:
Today
there are
currently
15,000
stores in 50
countries
Starbucks is the
premier roaster and
retailer of specialty
coffee in the world.
“Our mission to
inspire and nurture
the human spirit –
one person, one
cup, and one
neighborhood at a
time.”
NASDAQ Global Select
Market (“NASDAQ”)
“SBUX.”
Executives
1. Howard Shultz
CEO/ President
2 3 4 5
6
7
8
9
2. Cliff Burrows
Pres. Starbucks US
3. Martin Coles
Pres. International
4. John Culver
Pres. Global Consumer
5. Arthur Rubinfeld
Pres. Global Developments
6. Troy Alstead
VP chief financial officer
7. Paula E. Boggs
VP general counsel and Secretary
8.Kalen Holmes
VP Partner Resources
9. Peter D. Gibbons
VP Global Supply Chain Operations
Assistant Managers and
Manager Requirements
Must have been
in your current
job for 1 year.
Must not
have been on
a (PIP)
within the
last 6
months.
Expectations
One can expect to have two to four
interviews with hiring managers,
team mates, cross-functional
business partners and other
decision makers.
Starbucks
Employees
The Company employed
142,000 people worldwide
in 2009.
In the US, Starbucks
employed 111,000
people.
Starbucks believes its current
relations with its employees
are good (workers’ unions are
minor)
31,000 employees were
employed outside of the
US, with 30,000 in
Company-operated
retail stores.
Job Opportunities
Baristas
Roasting plant jobs
roast the coffee beans and
prepare them to be the
world’s finest roasted
coffee (also responsible for
packing and shipping the
coffee all throughout the
world
They create an
uplifting experience for
customers and make
perfect drinks – one
drink and one customer
at a time.
Shift Supervisors
baristas who help to direct
work during shifts and
to create great experiences
for customers
Jobs
Average Salary
Barista
$8.64/hr
Shift Supervisor
$10.68/hr
Store Manager
$42,829
Assistant Store Manager
District Manager
$32,157
$73,785
Shift Manager
$11.01/hr
Insurance: medical,
prescription drug,
dental, vision, life,
disability
Bonuses
Paid time off
Retirement
savings plan
Stock options and discounted stock purchase plan
A free pound
of coffee each
week
Adoption assistance
Domestic partner
benefits
Emergency financial aid
Referral and support
resources for child and
eldercare
Starbucks International
Starbucks Coffee Tours
and Tea Gift Tours at
Starbucks Store
Goals
Progress
Develop a comprehensive
recyclable cup solution by
2012
In 2009 Starbucks convened a firstever summit with local governments,
cup manufacturers, recyclers, and
other stakeholders to jointly identify the
steps required to make our cups
recyclable in form and in practice
Implement
front-of-store recycling in our
company-owned stores by
2015
In 2009 Starbucks developed local
market testing and implementation
tools to accelerate front-of-store
recycling in the future
Serve 25% of beverages made
in our stores in reusable serve
ware or tumblers by 2015
Starbucks served 4.4 million more
beverages in reusable cups in 2009
than in 2008
G
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P
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Starbucks is
committed to being a
deeply responsible
company in the
communities where it
does business around
the world.
The Company’s focus is on ethically
sourcing high-quality coffee, reducing its
environmental impacts
and contributing positively to communities.
(STARBUCKS) RED |
Starbucks Coffee Company
Through Youth Action,
Starbucks creates positive
solutions for the needs seen
in communities. Starbucks
believes that by supporting
young people, it can make
real change in local
communities.
THE GOAL
By 2015, through Youth Action,
Starbucks wants to engage
50,000 young people to inspire
another 100,000 individuals in
the communities
In 2009, Starbucks
made 71 grants
totaling $2.1 million
to organizations
supporting young
people.
More than 1 billion
people on our planet
can’t get clean water
to drink.
Ethos® Water was
created to help raise
awareness about this
terrible crisis and
provide children with
access to clean
water.
Every time you buy a
bottle of Ethos® Water,
you contribute 5 cents to
the Ethos® Water Fund,
part of the Starbucks
Foundation.
More than $6 million has been
granted to help support water,
sanitation and hygiene
education programs in waterstressed countries – benefiting
more than 420,000 people
around the world.
Starbucks top competitors
2. McDonalds
1. Dunkin’ Donuts
3. Nestle
Stock History