Unit #6 – International Business 101 & CEBP

0 Commercial transaction that crosses the borders of two or more nations.
World Exports =
*$18 trillion annually

Marketing
Marketing
Research
Management Negotiations
Finance
Two Way Supply
Chain
Entrepreneurism
International
Business
Ethics &
Corporate Social
Responsibility

0 Business that has direct investments abroad in multiple countries.
0 Generate significant jobs, investment & tax revenue for the regions and nations they enter

0 Multinational strategy –
Adapting products and their marketing strategies in each national market to suit local preferences.
0 Global Strategy –
Offering the same products using the same marketing strategy in all national markets.
STAGE 1
Identify Company Mission and Goals
STAGE 2
Identify Core Competency and Value-
Creating Activities
STAGE 3
Formulate Strategies

Ryan Air

1.
2.
3.
Difficulties
Availability of
Data
Comparability of
Data
Cultural
Differences
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0 www.nielsen.com
www.symphonyiri.com
www.surveyresearchgroup.com
www.gallup.com
www.oecd.org
www.un.org
“Int’l Trade State Yearbook” www.intracen.org
www.worldbank.org
www.imf.org
www.adb.org
www.cia.gov
“World Factbook” www.export.gov
www.ey.com
“Doing Business In” www.lexinexis.com
www.dialog.com
www.dowjones.com
*Government Agencies (ex: ProChile)
*Industry & Trade Associations (ex: www.ilovepasta.org
)

Starbucks

0 Wholly Owned Subsidiary – Facility entirely owned and controlled by a single parent company.
0 Ex: Coca-Cola, Ikea, McDonalds
0 Joint Ventures – Separate company that is created and jointly owned by two or more independent entities to achieve a common business objective.
0 Ex: Sony Ericsson, Tata Starbucks, HeroHonda
0 Strategic Alliances – Relationship whereby two or more entities cooperate (but do not form a separate company) to achieve the strategic goals of each.
0 Ex: Nokia & Microsoft, Starbucks & Barnes and Noble

Marvel

*Country*
*Business Concept*