Job Description National Account Manager

Job Description
National Account Manager
Position Summary
Reports to
National Sales Manager
EVP of Sales, Promotional Products & Team Sports
Bentonville, AR
Bachelor’s degree in Business, Marketing or related field required
5+ years Sales Management / Promotional Products
Direct Reports
The National Sales Manager reports to the EVP of Sales and helps design strategy, leads customer
development and drives the sales execution for our Promotional Products Division. This includes
sales forecasting, planning, and implementation of the sales plan throughout the sales force. The
position also requires leadership in building customer relationships, motivation of sales force, and
managing relationships between administration and sales. Additional responsibilities include
developing strategic programs with the Top 40 Promotional Product accounts.
 Responsible for building Outdoor Cap sales and margin budgets in targeted channels of trade
 Deliver defined sales, inventory and gross profit goals
 Review and analyze daily sales results and compare actual v. projected results. Formulate plans
to respond to the analyses
 Responsible for opening new accounts and growing existing accounts by communicating
Outdoor Cap’s value proposition
 Oversee the development and training of Sales Reps and Regional Sales Managers
 Collaborate with sales reps in the field for feedback and action plans
 Leads sales force to ensure sales metrics are being met
 Collaborate with marketing to develop the tools needed to support the sales initiatives
 Analyze and understand industry market trends, competition, products, and pricing that may
impact sales efforts and communicate this information to appropriate parties within the
 Collaborates with product development team to bring insights from the field and customers to
develop annual product line that meets market demand
 Cultivate and maintain strong relationships with customers, independent reps and internal staff
 Along with Marketing team, manage all aspects of tradeshow execution, including selection,
logistics, scheduling customer meetings and staffing
 Initiates and coordinates development of action plans to penetrate new markets and obtain
new customers that fall in-line with the company’s strategic plan
 Understands and articulates customer needs and opportunities in order to develop sales,
product, and program plans that are clear in direction and purpose
 Communicates regularly and effectively with senior leadership
 Constantly reviews go to market strategy and proposes changes as deemed necessary
Outdoor Cap | 1201 Melissa Drive | Bentonville, AR 72712
Demonstrates a robust knowledge of Outdoor Cap’s brands, products and systems
Serves the Company’s Mission-Vision-Values, Purpose and Founder’s Pillars
Desired Skills
Track record of success working with a broad range of customers from independent operators
to top national accounts
Excellent verbal and written communication and presentation skills
Ability to develop strong customer relationships leading to long term success for both
Demonstrate ability to develop and execute Sales strategies
Previous sales experience working with Independent Rep agencies
Results oriented with well-developed sense of drive
Strong management skills leading teams
Up to 50% Travel
Outdoor Cap | 1201 Melissa Drive | Bentonville, AR 72712