Implicit Association Test
July 15, 2010
Punjaporn Pojanapunya
punjaporn.poj@kmutt.ac.th
Speak your mind
 Can you speak your mind?
 Do you know your mind?
Questionnaire
Implicit Association Test (IAT)
Implicit Association Test
 Assess your unconscious preferences using
Implicit Association Test
 ‘‘a measure of strengths of automatic associations”
which examines performance speeds on
classification tasks (Greenwald et al., 2003, p. 197)
Implicit Association Test
Concepts - Attributes
Concept 1
• words/ pictures
link to the concept
Concept 2
• words/ pictures
link to the concept
Attribute 1
• characteristics: link
to the attribute
Attribute 2
• characteristics: link
to the attribute
Source:
https://implicit.harvard.edu/implicit/demo/selectatest.html
Implicit Association Test
Concepts - Attributes
Male
• Man
• Boy
• Father …
Female
• Woman
• Girl
• Mother …
Science
• Biology
• Physics
• Chemistry …
Gender – Science IAT
This IAT often reveals a
relative link between:
 Liberal arts & Females
 Science & Males
Source:
https://implicit.harvard.edu/implicit/demo/selectatest.html
Liberal
Arts
• Philosophy
• Humanities
• Arts …
Implicit Association Test
Male
Female
Science
Liberal Arts
Man
Girl
Humanities
Biology
Implicit Association Test
 More IAT: https://implicit.harvard.edu/implicit/demo/selectatest.html
https://implicit.harvard.edu/implicit/thailand
IAT research
 Implicit attitudes towards native and non-native
speaking teachers
 Implicit attitudes: IAT
 Explicit attitudes: preferences and feelings
 Watson Todd, R. and Pojanapunya, P., 2009, Implicit attitudes
towards native and non-native speaker teachers, System, Vol. 37,
No.1, pp. 23-33.
IAT research
 RQs:
 What are Thai university students’ explicit attitudes towards NESTs
and non-NESTs?
 What are Thai university students’ implicit attitudes towards NESTs
and non-NESTs?
 Is there a relationship between explicit and implicit attitudes towards
NESTs and non-NESTs?
 Is there a relationship between previous learning experience with
NESTs and attitudes towards NESTs and non-NESTs?
IAT research
Concepts - Attributes
NESTs
Native Teachers
?
This IAT often reveals a
relative link between:
 NESTs & positive
 non-NESTs & negative
?
• Ajarn Michael
• Ajarn Julia
• Ajarn David …
nNESTs
• Ajarn Chokchai
• Ajarn Nipaporn
• Ajarn Teeradech …
Positive
• Active
• Creative
• Enjoyable …
Negative
• Passive
• Derivative
• Cheerless …
IAT research:
Implicit attitudes (IAT)
Concepts &
Attributes
Names & Characteristics (adjectives)
NESTs
Ajarn Michael, Ajarn William, Ajarn David, Ajarn Nicholas, Ajarn
Sophia, Ajarn Elizabeth, Ajarn Julia
Non-NESTs
Ajarn Tanapon, Ajarn Teeradech, Ajarn Chokchai, Ajarn Nipaporn,
Ajarn Sunisa, Ajarn Wipawan, Ajarn Sureerat
Positive
Active, creative, enjoyable, flexible, open-minded
Negative
Passive, derivative, cheerless, rule-bound, dogmatic
IAT research:
Explicit attitudes (questionnaire)
1.
2.
3.
4.
5.
6.
Have you ever experienced native English speaker teachers?
In your educational experience, how much did you like studying
English with native and non-native English speaker teachers
(NESTs and non-NESTS)?
I would want to be taught English by a NEST
I would want to be taught English by a non-NEST
Suppose that 10 English teachers were recruited. How many of
them do you think would be NESTs and non-NESTS?
Please rate how warm or cold you feel toward NESTs and
non-NESTS?
(0 = coldest feelings, 5 = neutral, 10 = warmest feelings)
Try IAT
 Implicit attitudes towards native and non-native speaking
teachers
 http://arts.kmutt.ac.th/crs/moodle/instruction.html
Sequence of blocks in the IAT
Block
No. of trials
Function
Items assigned to
left-key response
Items assigned to
right-key response
1
20
Practice
NEST names
Non-NEST names
2
20
Practice
Positive adjectives
Negative adjectives
3
20
Practice
NEST names +
positive adjectives
Non-NEST names +
negative adjectives
4
40
Test
NEST names +
positive adjectives
Non-NEST names +
negative adjectives
5
20
Practice
Non-NEST names
NEST names
6
20
Practice
Non-NEST names +
positive adjectives
NEST names +
negative adjectives
7
40
Test
Non-NEST names +
positive adjectives
NEST names +
negative adjectives
Categories of data:
Explicit attitudes
Category of data
Data source
Purpose
1
Experience
with NESTs
Question 1 of the
questionnaire
To elicit previous experience with
NESTs
2
Preference for
NESTs/non-NESTs
Question 2 of the
questionnaire
To directly compare explicit
attitudes towards NESTs and
non-NESTs
3
Preference for
NESTs
Question 3 of the
questionnaire
To elicit explicit attitudes towards
NESTs
4
Preference for
non-NESTs
Question 4 of the
questionnaire
To elicit explicit attitudes towards
non-NESTs
5
Feelings towards
NESTs
Question 5 of the
questionnaire
To elicit explicit feelings towards
NESTs
6
Feelings
towards non-NESTs
Question 6 of the
questionnaire
To elicit explicit feelings towards
non-NESTs
Categories of data:
Implicit attitudes
Category of data
Data source
Purpose
7 Implicit
attitudes 1
Response latencies
from
Block 4 of the IAT
To elicit implicit attitudes with quicker
responses suggesting an implicit
preference for NESTs
8 Implicit
attitudes 2
Response latencies
from
Block 7 of the IAT
To elicit implicit attitudes with quicker
responses suggesting an implicit
preference for non-NESTs
9 IAT effect
Mean response latency
in Block 7 minus mean
response latency in
Block 4
To compare implicit attitudes with
positive figures for the IAT effect
showing a preference for NESTs, and
negative figures showing a
preference for non-NESTs
10 IAT
interpretation
IAT effect divided by
average response time
To compare implicit attitudes on a 7point scale
Data analysis
 RQs:
 What are Thai university students’ explicit attitudes towards NESTs
and non-NESTs?
 What are Thai university students’ implicit attitudes towards NESTs
and non-NESTs?
 Is there a relationship between explicit and implicit attitudes towards
NESTs and non-NESTs?
 Is there a relationship between previous learning experience with
NESTs and attitudes towards NESTs and non-NESTs?
 Mean, SD, T-test, correlation
IAT & research in SoLA
 Social Science
 Smoking: smokers and non-smokers
 Social imbalance: Isarn and Central Thai
 Language studies
 Dictionaries: electronic and paper dictionaries
 Graded readers: reading in English and reading in Thai
SoLA funding
 Budget
 Programmer
 Minor-cost project funding
 Proposals
•
•
•
•
can be submitted by full-time staff of SoLA
can be submitted at any time to the CRS
can ask for funding up to a maximum of 5,000 baht
should include the following information: researcher's name, title of
research project, concise (1 paragraph) description of the project,
and details of budget required
Source: http://arts.kmutt.ac.th/crs/