Group 6
Member：蘇冠穎
程弘棋
劉庭妤
Contents
Background
History
Mission & Vision
Stratagies
News
IFE & EFE
Why the company named Vodafone?
Voice
Data
F one
Ph
Vodafone
Background
• Vodafone is one of the world’s largest mobile companies providing a wide
range of services, including voice, messaging, data and fixed broadband
Nearly oneemploy
trillion minutes
of calls
were and
Voice
• We have over
404 million customers,
over 86,000
people
our networks last year
operate in over 30 countries carried
across over
5 continents
We sent over 320 billion text, picture, music
• We have aMessage
45% share n Verizon
in the last
USAyear
andWireless
video messages
Over 216 petabytes of data were sent across
Data
• We have over
238,000 base station
sites and over 14,000 Vodafone stores
our networks last year (enough data for 2.8
around the world
trillion emails)
Fixed
We serve over 6 million customers across 15
markets
Other service
revenue
Includes business managed services and
MVNOs
History
Awarded UK’s first
mobile license
Acquisition of Mannesmann AG,
acquiring businesses in Germany
and Italy and increasing our
holding in SFR
Merger with AirTouch
Communications,
creating the largest
mobile business in the
world
Verizon Wireless
pays $10bn dividend,
£2.9bn received by
Vodafone
Entered the markets abroad like
India , Australia , Germany and Italy.
Disposal the interests in some
markets like Japan and China.
Misson & Vision
“Power to you “ is the slogan of the Vodafone.
To enrich our customer's lives through the unique power of mobile communication
Misson & Vision
Passion for Customers
• Our customers have chosen to trust us. In return, we must strive to anticipate
and understand their needs and delight them with our service.
Passion for our People
• Outstanding people working together make Vodafone exceptionally successful.
Passion for Results
• We are action-oriented and driven by a desire to be the best.
Passion for the World Around Us
• We will help people of the world to have fuller lives – both through the services
we provide and through the impact we have on the world around us.
Strategy analysis
• Mergers and acquisitions
• Vodafone established alliances with the mainly local communication
companies all over the world, and providing customers international
roaming services, while Vodafone’s products and services will be
introduced to these countries.
EX: Cytamobile → Cytamobile-Vodafone
Expand their territory, broaden
the brand and increase the
revenue with little capital.
Strategy analysis
• Enlarge and Integrate the brand
• Vodafone believed that unifying the brand can greatly improve the global
visibility and increase the brand value, but also maximize the overseas
investment which will help Vodafone to promote the global business and
increase users’ loyalty.
Change the name:
Italy Omnitel → VodafoneItaly
Germany D2→Vodafone Germany
Strategy analysis
• Sale the non-core assets
• Vodafone‘s business main purpose is to develop mobile communications
services industry, so they sale some non-mobile business assets to reduce
the company’s debt ratio, avoid financial difficulties due to the rapid
expansion and the purchase of 3G licenses.
Ex : Sale the Orange to France Telecom
News
• Verizon Reaches Agreement To Acquire Vodafone's
45 Percent Stake In Verizon Wireless For $130 Billion
(2013/9/1)
• AT&T could buy Europe's biggest mobile phone
network (2013/11/2)
IFE Analysis
Strengths
Weight Rating Weighted score
Wide network coverage
0.15
4
0.6
Large customer base
0.15
4
0.6
One of the largest Telecom operator in the
world
0.1
4
0.4
Low cost
0.1
4
0.4
High brand visibility
0.05
3
0.15
Low debt
0.1
4
0.4
Network infrastructure
0.05
3
0.15
Negative return on assets (ROA)
0.1
2
0.2
High level of customer churn rate
0.1
1
0.1
US business not nearly as strong as
European
0.1
2
0.2
Weaknesses
Total Weighted Score
3.2
EFE Analysis
Opportunities
Weight Rating
Weighted Score
increasing demand for mobile services
in emerging markets
0.25
4
1
major advancements in mobile network
technology
0.15
3
0.45
The growth of E-commerce
0.05
1
0.05
Growing demand for high speed data
0.10
2
0.2
Global economic depression
0.20
4
0.8
New competitors(low or no-capital operators)
0.05
1
0.05
market saturation in developed countries
0.10
2
0.2
raise awareness of Customer experience
0.10
2
0.2
Threats
Total Weighted Score
2.95