April 25, 2008
Ernest J. Scalberg, Dean
Fisher Graduate School of International
Business
Monterey Institute of International Studies
Four Graduate Schools
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International Policy Studies
Language and Educational Linguistics
Translation and Interpretation
International Business
Research Centers
• Center for Nonproliferation Studies
• Center for East Asian Studies
• Center for Globalization and Localization
Training Programs
• Intensive Language Programs – Winter and Summer
• China WTO Executive Training Program
• Development Project Management Institute
Globalization/Localization of Business Exports
To be successful, exporting companies must find a
balance between standardization and adaptation,
• Making adaptations to product designs, promotions,
including:
and distribution;
• Translating/Localizing documentation, software, and
websites;
• Coping with cultural, legal and technical requirements
of foreign markets.
The need to adapt Products and Services
Gerber in Africa
Kellogg’s in Latvia and Ind
Snapple in
Mack trucks in China
The GLOBE Center at the Monterey Institute
Globalization and Localization of Business Exports
Purpose and Mission
1. Research on Globalization/Localization for foreign
markets
A. Company Surveys
B. Literature Compilation
C. National/Regional adaptation needs
D. Web Clearinghouse
E. On-Line Academic Journals: GLOBE Management
Review, GLOBE Management Practice, GLOBE
The GLOBE Center at the Monterey Institute
Purpose and Mission (continued)
2. Education
A. New Degrees and Specializations
• Masters in Translation and Localization
Management
• Specialization in Glocalization including
International Project Management,
Globalization/Localization Strategy, Marketing
Localization, and IT Localization
B. Training Programs for Companies
• MBITA Webinar (online/on demand)
• Etherware Readiness to Export Assessment
Instrument
• Seminars with Universities and Industry Partners
The GLOBE Center at the Monterey Institute
Purpose and Mission (continued)
3. Consulting
A.International Business Plans and other course
applications
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Select Sector SPDR
WebLOQ
Localize Technologies
Clorox
Locabon, Inc.
Nokia
• Driscolls, Inc.
• Scan Control
• OWIT (Organization of
Women in Trade)
• Accent on Languages
• MIIS at Sea
B.Customized Consulting
Fisher School is Recognized for Excellence
Global Top 100 school in Beyond Grey Pinstripes
Top 10 program for Entrepreneurship
by Entrepreneur Magazine
Top 100 global MBA program by the Financial
Times
Best Business Schools by Princeton
Review
AACSB Accreditation
Ernest J. Scalberg, Dean
Fisher School
Monterey Institute of International
Studies
(831) 647- 4140
escalberg@miis.edu