Speakers Trust
Job Description
Job title:
Sales Coordinator
Reporting to:
Director of Business Development
Responsible for:
Commercial trading activity and office function
Works with:
Clients, Staff and Associate Trainers
_____________________________________________________________________
Job Purpose
To help the charity meet its charitable objectives by strategically leading and generating sales of our
training products to the education, public and third sector.
Working within the Income Generation Team under the supervision of the Director of Business
Development, the job holder will contribute towards the delivery of a sales and marketing strategy to
increase sales of Speakers Trust traded workshops.
With responsibility for all client workshops, the Coordinator will create processes to effectively analyse
all traded income activity and generate new business.
Acting as the first point of contact for all Associates, partners and clients, this role is central to the
activities of the Income Generation Team.
Overview
Speaker Trust’s vision is a society where everybody has the skills, confidence and desire to speak in
public. Its mission is to promote the lifetime benefits of effective public speaking and communication
skills through campaigning, training and community involvement. As a post-holder you will co-ordinate
the sales and the delivery of our trading activity, namely our commissioned child and adult workshops,
supporting the Director of Business Development to continue Speakers Trust successful growth.
The Key Responsibility Areas currently required are set out below. They are not a comprehensive list;
nor is the post-holder likely to be doing all of them at the same time. The balance of the work
between these tasks will alter in the light of the Charity’s needs. This job profile will also be reviewed
in light of the Charity’s changing needs. Major changes will be discussed with the post-holder.
32-36 Loman Street, Southwark, London SE1 0EH
telephone: 0845 862 0444 / web: www.speakerstrust.org / email: info@speakerstrust.org
Registered office 32-36 Loman Street, Southwark, London SE1 0EH
A company limited by guarantee registered in England under no. 6740655
Registered Charity: (England & Wales) 1139377, (Scotland) SC042799
Page 1
JOB DESCRIPTION
Sales
You will drive forward sales of Speakers Trust’s commissioned child & adult workshops.

Responsible for meeting a monthly and annual sales target by responding to all in-coming
enquiries and generating new client leads

Writing proposals, meeting clients, converting bookings and co-ordinating all details relating to the
commercial trading activity of Speakers Trust

Using appropriate software, recording progress of all enquiries and translate into a monthly
report, including source of business trends, enquiry conversion rates, future predicted sales and
other reports as directed by the Business Development Director.

Researching new potential markets, devising and delivering sales drives

Compilation of regular overview stats for the Income Generation Team

Promoting the vision and core messages of Speakers Trust

Encouraging repeat business by networking with current clients and their colleagues

To develop and maintain potential clients through attendance at promotional events.

Analyse market and rival competitors, make recommendations to support the development of
existing and new products

To identify cross selling opportunities and capitalise on them
Marketing

Providing input and ideas into marketing initiatives and subsequently promote these initiatives
and monitor responses

Responsibility for the ordering and dissemination of marketing materials
Operations
You will act as the central contact point for Associate trainers, Clients and general enquiries



Associate Trainers:
-
Be the first point of contact for Associate Trainers
-
Work with Associate Trainers, ensuring reliable delivery of commissioned adult and child
workshops and that all paperwork including feedback is completed
-
Responsible for allocating the most appropriate Associate Trainers to each commissioned
workshop
-
Maintaining the Associate Trainer database ensuring they remain eligible for work.
Client management:
- Act as the point of contact for clients and ensuring that clients of our commissioned and
traded workshops have all necessary workbooks and documentation.
Sales Administration:
-
Actively promoting Speakers Trust products and services to new and existing clients
32-36 Loman Street, Southwark, London SE1 0EH
telephone: 0845 862 0444 / web: www.speakerstrust.org / email: info@speakerstrust.org
Registered office 32-36 Loman Street, Southwark, London SE1 0EH
A company limited by guarantee registered in England under no. 6740655
Registered Charity: (England & Wales) 1139377, (Scotland) SC042799
Page 2


-
Finance – Responsible for managing the sales budget which includes invoicing clients and
payment of any related suppliers, chasing aged debt and supporting the bookkeeper with
regards to information required for all trading activity
-
Compiling sales and income forecasts and maintaining actuals
-
Contact databases – day to day control to ensure contact information across the charity is
properly retained and stored; logging of all sales activity on Sales Force software and
ensure effective record keeping for smooth running of the office
-
Document management –ensuring all documents related to sales activity are centralised,
accessible & up-to-date.
Sales Communications:
-
Website – updating sales related information, promotional materials, news stories by
liaising with website co-ordinator
-
Telephone – answering and fielding phone calls
-
Printing and advertising - co-ordinating the printing of training manuals, publicity
materials for open days
-
You will be responsible for producing quarterly newsletters in consultation with the
Director of Business Development.
Any other duties as required by the organisation, which may include;
- Trainer engagement
-
Website updates
-
Ordering and managing office supplies
-
Organising staff events
32-36 Loman Street, Southwark, London SE1 0EH
telephone: 0845 862 0444 / web: www.speakerstrust.org / email: info@speakerstrust.org
Registered office 32-36 Loman Street, Southwark, London SE1 0EH
A company limited by guarantee registered in England under no. 6740655
Registered Charity: (England & Wales) 1139377, (Scotland) SC042799
Page 3
PERSON SPECIFICATION
KNOWLEDGE AND EXPERIENCE
Importance
How
Assessed
VOCATIONAL AND TECHNICAL SKILLS: Excellent oral and written
communication skills are required in order to make the client experience a
success.
Essential
Application
Interview
Exercise
COMMERCIAL AND SALES SKILLS: Experience of selling products and
services. Sales negotiation experience would be advantageous but training
given. Experience with SalesForce.com or other CRM systems desired, but
training will be given.
Essential
Desired
/
INTERPERSONAL SKILLS: The job holder is the first point of contact for
the client experience and must create a positive, enthusiastic first
impression. They must be willing to work as part of a team. The job holder
must have a confident yet reassuring manner with clients at all times.
Essential
Interview
EVENT MANAGEMENT SKILLS: The job holder will organise child & adult
workshops, ensuring the highest standards of delivery and aftercare.
Desired
Application
ORIGINAL THOUGHT AND PROBLEM SOLVING: The jobholder will
need to liaise well with all team members to ensure that the optimum
solution is given to any problem which might arise.
Essential
CONCENTRATION: attention to detail is essential at all times to ensure the
highest standard of customer satisfaction. Time management is of the
essence and the job holder must be confident that they can deal with a
number of things at any one time and constantly re-evaluate priorities.
Essential
FLEXIBILITY: The jobholder must be flexible in terms of working hours as
business demands can often change at the last minute. The role is generally
business hours, however some evening and weekend work may occasionally
be required.
Essential
Interview
WORKING CONDITIONS: This position is office based but will involve
occasional visits to clients. Appropriate business dress must be worn at all
times.
Essential
Interview
Interview
Exercise
Interview
Exercise
Application
Exercise
32-36 Loman Street, Southwark, London SE1 0EH
telephone: 0845 862 0444 / web: www.speakerstrust.org / email: info@speakerstrust.org
Registered office 32-36 Loman Street, Southwark, London SE1 0EH
A company limited by guarantee registered in England under no. 6740655
Registered Charity: (England & Wales) 1139377, (Scotland) SC042799
Application
Page 4
KNOWLEDGE AND EXPERIENCE
Importance
How
Assessed
CONFIDENTIALITY: The job holder is privy to confidential information
held on our databases and must exercise discretion when handling personal
information, including clients' bank details.
Essential
Interview
JUDGEMENT AND DECISION MAKING: The jobholder will sometimes be
required to make quick decisions relating to client requests. The job holder
must be assertive in doing this but must also know when to advise that an
immediate decision cannot be made – rather than promising something that
cannot be delivered.
Essential
Interview
Functional Competencies
Essential

High level of numeracy

High level of literacy

Excellent telephone manner

Accuracy and attention to detail

Basic understanding of finance and accounts

Good record keeping
Role based competencies
Exercise
Application
Interview
Exercise
Essential
Application
 Ability to work with colleagues, including staff, associates and volunteers
collaboratively and to be part of a team
Interview
 Where appropriate, provide guidance and direction to others
Exercise
 A practical approach to problem solving
 Ability to negotiate on behalf of the Charity
 Ability to effectively time manage and prioritise competing tasks
 Ability to sell over the phone and face to face
Personal Competencies

Ability to use a range of computer software packages, including word
processing, spreadsheets, mail merges, e-mail and databases

Ability to draft correspondence, reports, memos, etc.

An understanding of routine budgeting procedures, cash flows, etc.
Essential
Application
Interview
Exercise
32-36 Loman Street, Southwark, London SE1 0EH
telephone: 0845 862 0444 / web: www.speakerstrust.org / email: info@speakerstrust.org
Registered office 32-36 Loman Street, Southwark, London SE1 0EH
A company limited by guarantee registered in England under no. 6740655
Registered Charity: (England & Wales) 1139377, (Scotland) SC042799
Page 5
KNOWLEDGE AND EXPERIENCE

Ability to communicate effectively with people at all levels

Ability to remain calm and composed when under pressure

Use of initiative and a self-starter
Organisational Competencies
Importance
How
Assessed
Essential
Application
 Commitment to developing additional skills in light of the Charity’s need
Interview
 Commitment to the Charity’s Equal Opportunities Policy
 Commitment to the Charity’s vision, mission and objectives
32-36 Loman Street, Southwark, London SE1 0EH
telephone: 0845 862 0444 / web: www.speakerstrust.org / email: info@speakerstrust.org
Registered office 32-36 Loman Street, Southwark, London SE1 0EH
A company limited by guarantee registered in England under no. 6740655
Registered Charity: (England & Wales) 1139377, (Scotland) SC042799
Page 6