Classroom Test Project
Grade Level 12
Marketing
Rachael Aufman
Dr. Briscoe
EDSP 477
Section 001
Summer II 2011
August 5, 2011
I.
True/False
Directions: Circle T for true and F for false
Example:
T
F
0. Humans have fingers
T
F
1. An exchange is a transaction in which two or more people give and
receive something of value.
T
F
2. A consumer is a person who identifies a need or desire.
T
F
3. Consumers of different age groups have the same needs and wants.
T
F
4. Interacting with customers on a regular basis is part of the philosophy of
relationship marketing.
T
F
5. Database marketing involves tracking companies buying habits very
closely.
T
F
6. Popular culture is forms of entertainment that the mass market
consumes.
T
F
7. Australia is soon to be home to seven of the world’s largest malls.
T
F
8. France has four shopping malls that are larger than the Mall of America.
T
F
9. Business ethics are rules of conduct that guide actions in the
marketplace.
T
F
10. Marketer space was a time when consumers called the shots of what
they wanted companies to produce.
II.
Matching
Directions: Match the terms in column B to the items in column A.
Example:
Column A
Column B
__B__ 1. Number of colors in the rainbow
A. Six
__C__ 2. Number of inches in a foot
B. Seven
C. Twelve
_ C__ 1. Set of beliefs that guide our
understanding of the world
A. Need
__G__ 2. Destructive consumer behavior
B. Want
__D__ 3. Inventory and cash losses from
shoplifting
C. Paradigm
__A__ 4. Basic biological motive
D. Shrinkage
__E__ 5. Repetitive shopping
E. Compulsive Consumption
__I __ 6. Use of ubiquitous networks
F. Consumed Consumers
__K__ 7. Consumer behavior resembles
actions in a play
G. Anticonsumption
__J__ 8. Social interactive network
H. Consumer addiction
__B__ 9. Something that satisfies
a need
I. U commerce
__F__ 10. People who are used or
exploited for commercial
gain in the marketplace
J. Web 2.0
K. Role theory
III.
Short answer
Directions: Place your answer in the space to the right of each statement.
Example:
0. The sky is _______
0. Blue
1. When examining websites you can
find many competing _______
1. Brands
2. Brands have clearly defined images
or _______ that other marketing
strategies create
2. Personalities
3. _______ is a bond between product
and consumer that is difficult for
competitors to break
3. Brand loyalty
4. An _______ provides recommendations
for or against certain products without
actually buying or using them
4. Influencer
5. The basic marketing concept states
that firms exist to satisfy _______
5. Needs
6. As a rule of thumb marketers
use the _______ rule
6. 80/20
7. Consumers of different _______
groups have different wants and needs
7. Age groups
8. Consumers have very different _______
8. Lifestyles
9. _______ takes the view that consumer
behavior resembles actions in play
9. Role theory
10. _______ attachment is a product
that helps to establish the users
identity
10. Self concept
11. _______ rate for new products range
from 40 to 80 percent
11. Failure
12. The _______ act of 1966 prohibits sales
of dangerous toys and other items
12. Child Protection
13. _______ marketing is the philosophy
firms choose to protect the natural
environment
13. Green
14. Consumer _______ is physiological
or psychological dependency on
products or services
14. Addiction
15. The world we live in is composed
of a _______ or mixture of images
15. Pastiche
IV.
Multiple Choice
Directions: Circle the best answer
Example:
0. What state is Penn State University in?
A. Utah
B. Alaska
C. Florida
D. Pennsylvania
1. Creates safety standards for cars and tires
A. Consumer Products Safety Act
B. National Traffic and Safety Act
C. Automobile Information Disclosure Act
D. Child Protection Act
2. Strategy that targets a brand to a specific group of consumers
A. Consumption Communities
B. Relationship Marketing
C. Database Marketing
D. Market Segmentation
3. Characteristics of a population
A. Psychographics
B. Paradigm
C. Demographics
D. Pastiche
4. All of these are characteristics of a population EXCEPT
A. Age
B. Gender
C. Social Class
D. Income
5. How many stages are there in the consumption process
A. Three
B. Four
C. Five
D. Two
6. What is the rule marketers’ use?
A. 60/40
B. 80/20
C. 50/50
D. 70/30
7. The majority of people on Earth live in what type of setting?
A. Urban
B. Rural
C. City
D. Town
8. What country is soon to be home to seven of the world’s largest malls?
A. France
B. America
C. Australia
D. China
9. Which law made it illegal to bribe foreigners to gain business?
A. Truth in Lending Act
B. Consumer Products Safety Act
C. Foreign Corrupt Practices Act
D. Consumer Goods Pricing Act
10. How much does the cost of crimes consumers commit amount to each year?
A. $40 billion
B. $60 billion
C. $100 billion
D. $200 billion
V.
Interpretive Essay
Directions: Choose the best answer
Julie loves to shop. She is compelled to shop and buys items just to have. She is
attracted to items that enhance her interpersonal relationship.
1. Based on the passage Julie is expressing
A. Consumer Addiction
B. Consumer space
C. Social Marketing
D. Compulsive Consumption
2. Julie is showing signs of
A. Compulsive shopping disorder
B. Compulsive shopping symptom
C. Compulsive buying
D. Obsessive compulsive disorder
3. Many marketers would say Julie was
A. “Born to control”
B. “Born to shop”
C. “Born to eat”
D. “Born to produce”
VI.
Essay
Directions: Read the questions and give a full response. The back of the paper may
be used to write on if necessary.
1. List the three stages in the consumption process. Describe the issues that you
considered in each of these stages when you made a recent important purchase.
-
Prepurchase stage
o Do I need the product?
Purchase Stage
o Product good or bad for you?
Post Purchase stage
o Am I satisfied with product?
2. What are the major differences between the positivist and interprevist paradigms
in consumer research?
-
-
Positivism
o Influence of western art and science
o Human reason supreme
o Stresses function of objects to celebrate technology
o Regard world as a rational ordered place
Interprevist
o Importance of symbolic, subjective experience
o Everyone constructs their own meanings so no right or wrong answers
Table of Specifications
Course Content
Characteristics
of Marketing
Consumer
behavior
Consumers
impact
Marketing’s
impact
Terms,
Definitions,
Questions
Marketing
strategies
Consumer
Producer
Acts
General
Information
Total
Knowledge Understanding Application Analysis
Synthesis
Evaluation Total
4
3
0
0
0
0
7
4
1
0
0
0
0
5
5
1
0
0
0
0
6
7
2
0
0
0
1
10
4
4
2
4
2
2
1
1
0
0
0
1
0
0
0
0
0
0
0
0
1
0
0
0
7
6
3
6
34
13
1
0
0
2
50