Proceedings of Annual Spain Business Research Conference
26 - 27 May 2016, Novotel Barcelona City Hotel, Barcelona, Spain,
ISBN: 978-1-925488-05-0
An Examination of the Effect of Mood Disorders on
Compulsive Buying Behavior: A Meta-Analysis
Abdullah J. Sultan*
Recently, there has been a growing interest in studying compulsive buying
tendencies among consumers. Much attention has been given to why consumers
become engaged in compulsive activities. More specifically, most studies have
focused on personal factors that cause shoppers to buy compulsively (e.g.,
cognitive and emotional factors); however, these studies have reported
contradicting findings about the causes of compulsive buying behavior; whether it
involves negative mood disorders or positive mood disorders. Based on
evaluating the effect sizes of several studies using fixed and random effect
models, the researcher concludes that negative mood disorder is associated with
compulsive buying behavior.
Keywords: Compulsive buying; Mood disorder; Depression; Negative mood
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Abdullah J. Sultan, Associate professor of marketing in the Department of Management and
Marketing at Kuwait University, PO Box 5486, Safat, Kuwait, 13055, Tel.: (+965) 50350303, Fax:
(+965) 2483 8273, Email: asultan@cba.edu.kw