2012 Lecture & Tutorial Notes for T1W9
W8 & W9 lectures & tutorials are designed to expose you to the various problems around the world
that are currently being addressed. Some of these problems are life-and-death situations; some are
money-making ventures; some just look at ways to make life better.
Here are some things to ponder as you work through the W8 & W9 lectures, tutorials and other
homework:
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Which attempts at “problem whacking” or “planned wellness”, if any, are you interested in
helping? Is there some way that you can help extend their good work? Are there any
unaddressed gaps (or problem) in the efforts of these organizations or movements for which you
can propose ideas?
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Are any of these organizations or movements a possible model to learn from or a source of
strategies to adapt to some other problem you are interested in?
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Can any of these experts or methodologies be cited to provide secondary support to the
methods or approaches or practices that you suggest?
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TUTORIAL 2012 T1W9
Do some research on at least 3 items in the exercise below and be prepared to share with your class
how you think the information you have found could be used in PW .
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The examples mentioned in lectures and tutorials are just a few of the many, many attempts by
businesses, individuals and organizations around the world to address problems, improve
situations and make life better in various ways. You should be on the lookout for other such
examples. A good place to start for Singapore examples is in the Straits Times on
Saturdays.
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You should also research the following for other inspiring attempts to improve situations.
Google the following phrases for award-winning ideas Look up the following websites to see how others are
to inspire you:
making a difference:
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Design consultancy
Design Awards
Innovation Ideas
Innovation Awards
Competitions for social entrepreneurs
TIME Specials (Top 10 Everything of 2011)
The Rotary Youth Entrepreneurship Challenge
(RYSEC)
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Design Singapore (www.designsingapore.org/)
Designers Association Singapore
(http://www.dasingapore.com/)
Social Entrepreneurship Forum (www.seforum.sg)
Rolex Awards for Enterprise
(http://young.rolexawards.com/)
Some innovative local responses to challenging Your summary of what they do
situations
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McKenzye’s Eatery & Bakery
Professor Brawn Café
The Thought Collective
Books Actually
The Hiding Place
Helping Hands
Social Enterprise Association
Young Social Entrepreneurs
Buy1Give1 (B1G1)
The Sample Store
The Baby Specialist
Give.sg
Syinc.org
ComCare Enterprise Fund
Citizens for Social Business (CSB)
Ethics
for
the
Starving
(www.starvingforethics.com/)
Designer
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Start Now (www.startnow.sg/)
The Basement café at SMU
Saught (Jewelry made from deactivated weapons)
Mettaphor (Mixes travel with volunteer work)
Conjunct Consulting
Post-Museum
Grameen Creative Lab @ NUS
AWARE
Nature Society
SPCA
“Out-of-the-box” thinking
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Seattle’s Pike Place Fish Market
Zappos CEO Tony Hsieh
http://www.twittamentary.com/
http://www.clicknetwork.tv/
http://www.globalideasbank.org/site/home/
http://www.ideas-bank.com/
http://thefuntheory.com/
http://creativityforlife.com/
Some modern day gurus and modern approaches
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Daniel Goleman leadership
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Martin Seligman
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Your summary of how & why they work
Daniel Pink
Malcolm Gladwell
George Kelling
Larry Page & Sergey Brin
The Blue Ocean Theory; Blue Sky Research
Reality TV shows (combining popular entertainment &
popular opinion)
Your summary of what makes them unique
(three have been done for you as examples)
Importance and application of
intelligence in life, work, leadership.
EQ/emotional
Positive psychology movement – revolutionized the
treatment of psychological ailments from a focus on
disease (remediation) to a focus on wellness
(preventive)
Motivation and use of 5 aspects of the right-brain
(design, story, symphony, empathy, play, meaning)
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Celebrities engaged in social responsibility
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Do some research to find out why various charities &
socially responsible organizations have involved the
following (as well as many other) celebrities.
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Who are some local celebrities who have lent their
name and time to social causes?
What social causes are the following celebrities
associated with?
Bono
Oprah Winfrey
Jet Li
Angelina Jolie
The late Princess Diana
Leonardo Di Caprio
Ben Affleck
Others…
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Your notes for future reference
LECTURE 2012 T1W9
2012 T1W9:
PEACEFUL WARRIORS:
A CROSSWORD PUZZLE ON PEOPLE & PRACTICES WHO MADE A POSITIVE IMPACT
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Students’ Version
CLUES ACROSS…
2.
A psychologist whose research provided groundbreaking evidence for the social learning by
modeling i.e. ‘monkey-see, monkey-do’ behavior. His experimental studies showed that children
who had watched high doses of T.V. violence were more prone to aggressively beating up a
‘Bobo’ doll.
4.
A Nobel Laureate economist and founder of the microcredit movement, i.e.: small loans to poor
people with no collateral.
8.
Business magnate and founder of a computer empire in customized computer systems.
10. A charismatic pioneer of the personal computer revolution. He co-founded Pixar Studios, an alltime successful animation studio.
13. A journalist and best-selling author of ‘The Wisdom of Crowds’, a book in which he argues that in
some circumstances, large groups exhibit more intelligence than smaller groups, and that
collective intelligence shapes business, economies, societies and nations. (NOTE: His detractors
include Jaron Lanier who argues in his book ‘You Are Not a Gadget’, that crowd wisdom is best
suited for problems that involve optimization, but ill-suited for problems that require creativity or
innovation.)
14. Famous dot-com entrepreneur and billionaire CEO of the world’s largest online retailer,
Amazon.com.
15. Management guru who has influenced modern management methods. He coined the term
“knowledge worker” and emphasizes knowledge worker productivity to be the next frontier of
management.
CLUES DOWN…
1.
This is a pedagogical concept for children’s education to be conducted through exploration and
discovery in a supportive and enriching environment based on a self-guided curriculum. It focuses
on the principles of respect, responsibility, and community.
3.
Her educational pedagogy of observing and supporting the natural development of children is in
use today in public and private kindergartens throughout the world.
5.
He is most commonly associated with the ideas of positive and negative reinforcement. Positive
reinforcement is the strengthening of a certain behavior by the application of some event (e.g.
praise after some behavior is performed). Negative reinforcement is the strengthening of behavior
by the removal or prevention of some unpleasant or aversive event.
6.
Developmental psychologist and philosopher known for his theory of cognitive development in
children. He observed that young children's cognitive processes are inherently different from those
of adults. He proposed a theory of cognitive developmental stages (i.e. we exhibit certain patterns
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of cognition at different periods of development). NOTE: He declared that "only education is
capable of saving our societies from possible collapse, whether violent, or gradual."
7.
American animation-film producer and co-founder of one of the best-known motion picture
production companies in the world.
9.
A developmental psychologist best known for his theory of multiple intelligences. He is also
director of Harvard Project Zero and co-director of the Good Work Project. NOTE: Students, find
out more about these projects!
11. He used direct observation to describe behavior in urban settings in an objective and measurable
way. His work, “The Street Life Project", is an ongoing study of pedestrian behavior and city
dynamics. Whyte’s studies include jaywalking, 'schmoozing patterns,' the use of urban plazas,
appropriate sidewalk width etc. His work challenges some conventional wisdom on traffic and
movement - for instance, the notion that pedestrian traffic and auto traffic should be separated.
12. An American business magnate. The success of the reality show that he hosts (‘The Apprentice’)
is evidence that business strategies can be made appealing to the ordinary viewer.
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PEACEFUL WARRIORS – STUDENTS’ VERSION
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2012 T1W9:
PLANNED WELLNESS:
A CROSSWORD PUZZLE ON ORGANISATIONS & METHODS THAT MAKE A POSITIVE IMPACT
Students’ Version
CLUES ACROSS…
4.
This organization helps producers in developing countries to have better bargaining power and
sustainability. The movement advocates social responsibility and environmental standards.
7.
A Singapore-based NGO (non-governmental organization) with aid programmes for disasterstricken communities in S.E. Asia. Their longer-term development projects focus on water &
sanitation, shelter, sustainable livelihoods, healthcare and education.
9.
Acronym for the world’s largest animal rights organization. They focus on animal-suffering in
factory farms, the clothing trade, laboratories and the entertainment industry. Their methods
include public education and publicity through shock tactics; undercover investigations and
research; animal rescue; pushing for legislation; special events, celebrity involvement and protest
campaigns.
10. This is a crowd-sourced brainstorming service. Firms submit business problems they need help
with. They are linked with ‘Ideas Agents’, people who are paid to generate ideas to address the
problem situation.
11. A global movement that campaigns against grave abuses of human rights.
12. A non-profit organization based in San Francisco that provides residential rehabilitation services
and vocational training for substance abusers and convicted criminals. It reintegrates its residents
into mainstream society by operating various businesses which are wholly managed and run by
the residents themselves. This has become the model for many similar programmes worldwide.
13. An international NGO devoted to building simple and affordable housing to eliminate
homelessness worldwide.
14. An international NGO for humanitarian medical aid, established by doctors and journalists in
France in 1971. They provide medical assistance to people whose health or survival is threatened
by war, epidemics, malnutrition, unavailability of health care and natural disasters.
15. A marketing strategy based on the “free sample” concept. E.g. Gillette distributed their new BrushUps teeth-wipes to KLM Airlines passengers after their in-flight meals, for free. Sony launched its
new range of DVD handy-cams by teaming up with London Zoo to let Zoo visitors borrow DVD
handy-cams for one hour, free of charge.
CLUES DOWN…
1.
The world’s largest transparently- operated foundation to enhance healthcare and reduce extreme
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poverty. The way it applies business techniques to charitable is known as philanthrocapitalism.
2.
An international humanitarian movement which aims to prevent and alleviate human suffering,
without discrimination against nationality, race, sex, religious beliefs, class or political opinions.
They are often associated with charity work as well as medical treatment in times of war.
3.
A contemporary circus that stages a dramatic mix of circus arts and street entertainment, but
without animals.
5.
One of the earliest and most successful direct selling company and manufacturer that uses
network marketing to sell a variety of products, primarily in the health, beauty, and home care
markets.
6.
This inline operation applies the power of group purchasing and volume sales to offer a daily
bargain on something fun to do in various cities across the world.
8.
An online auction and shopping website where people and businesses buy and sell a broad
variety of goods and services worldwide.
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PLANNED WELLNESS – STUDENT’S VERSION
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