JOB DESCRIPTION
JOB TITLE: Commercial Database & Insight Executive
DEPARTMENT: FRM – Fan Relationship Management
REPORTS TO: Commercial Database Manager
LOCATION: Manchester
DATE: 13/07/2015
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Job purpose
Fan Relationship Management is central to City Football Marketing’s global growth
plan. The FRM team’s primary goal is to build fan loyalty and growth across all
territories through an understanding of their behaviours and needs.
The Commercial Database & Insights Executive will provide support to ensure that
underlying data driving customer insight is accurate, providing audience selections
for campaigns and building insights based on data analysis
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Key responsibilities
Campaign selections
 Provide support for campaign management in making selections from the
database for email, postal and SMS campaigns.
Data Management:
 Conduct data quality audits, maintenance and data cleansing
 Work with internal commercial departments, sponsors and external partners
to agree data collection, storage and sharing arrangements
 Perform data uploads and extractions from fan engagement platforms into the
master database
Insights
 Maintain and develop management information reports and help staff with
specific data searches and complex query definitions
 Track database growth performance
General responsibilities

Compliance with Club policies

Compliance with the Club’s health and safety procedures

To undertake such other duties as may be reasonably expected

To maintain professional conduct at all times
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Key relationships
Internal

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Commercial Database Manager
Data & Insights Analyst
Digital Delivery Manager
IT Support Analyst (IT) – co-operation
Data & Insights Manager (Marketing) – co-operation
eCRM Campaign Executive



Partnership Sales
Ticketing and Memberships
CFG – FRM
External


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SAP Account Manager
Exact Target Account Manager (ESP)
Salesforce Senior Account Manager (CRM platform)
Gigya Account Manager (Social Media platform)
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Scope of job



Support MCFC, New York FC, Melbourne City database management and
insight efforts
Manage a current database of 3+ million unique records
Support the FRM campaigns plan by delivering targeted customer contact
data extracts
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Organisation chart
Head of FRM
Data & Insights
Analyst
Commercial
Database
Manager
eCRM
Campaign
Manager
Memberships
Manager
Commercial
Database
Executive
eCRM
Campaign
Executive
Membership
Executive
FRM Intern
Supporter Clubs
Manager
FRM Strategy
Executive
Person Specification
Job Title: Commercial Database & Insight Executive
Department/Location: Fan Relationship Management / Manchester
Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined
system, method or procedure, legal or regulatory frameworks etc
Essential
 Commercially oriented but comfortable with IT systems
 Ability to analyse data to provide insights and recommendations
 A good understanding of relational databases
 Ability to undertake quality audits and solve data quality problems
Desirable

Technical/work-based skills: skills specific to the job e.g. language competence, typing skills,
coaching skills etc
Essential
 Competence with Microsoft Office, advanced Excel user
 Understanding of SQL querying to analyse/ mine customer data
 Ability to deliver high quality presentations or data tables
Desirable
 Experience with business intelligence platforms like Qlikview, SAP and SAS Working
knowledge of CRM platforms like Salesforce
 Experience with ESPs
General skills and attributes: more general characteristics e.g. flexibility, communication skills, team
working etc
Essential
 Well-developed analytical & quantitative skills and an aptitude for problem solving
 Extremely organised and a strong presenter of data
 Structured approach to planning own work
 Attention to detail
Desirable
 Interest in football and sports
Experience: proven record of experience in a particular field, profession or specialism. Any period
of work required must be appropriate and not excessive.
Essential
 Minimum 2 years of experience in a database marketing function
 Will consider candidates with fewer years of professional experience, if can prove fit with
technical and general skills, and track record in setting and achieving ambitious goals
Desirable
Qualifications: the level of educational, professional and/or occupational training required
Essential
 Bachelor’s Degree in Business, Marketing, Economics, Maths or Computer Science
Desirable