MARKETING ESSENTIALS
Hello and welcome to Q,
Thanks for choosing to programme your event with us. We are excited to host you and look forward to working
together to ensure that your time here is enjoyable and successful.
This document has been put together to help us assist with your event promotion. We have a number of in-house
promotional opportunities to support your work and build attendance numbers. To do that, we’ll need some
information about your event outlined in the form below.
If you have any questions about this form, please get in touch our Marketing and Communications Manager,
Candice de Villiers, candice@qtheatre.co.nz or call 09 282 3902.
Marketing/ PR contact
Name
Organisation
Email
Address
Phone number
Audience
Target Audience
(e.g. age, interests, demographics,
Creative NZ Culture Segments if
applicable)
Tell us the most important thing about
your show that audiences should know
Would you like to tap into Q’s loyal audiences and get them spreading the word for your event?
‘Q Heroes’ is Q Theatre's Membership Program that offers our loyal audiences 10% off purchases at Q’s Café &
Bar, zero booking fees and added value invites, offers and opportunities.
We encourage incoming artists to submit ideas to us of an offer to ‘Q Heroes’ which is an added incentive and
does not involve the purchase of tickets or devaluing of your ticket price (i.e no complimentary or discounted
tickets). ‘Q Heroes’ offers should involve an experience that encourages the sale of tickets and builds audience
capital in both Q and you.
If you would like to engage with our Heroes please outline below your Q Heroes added incentive proposal.
MARKETING ESSENTIALS
Online
Please fill out the following information so we can upload your event onto Q’s websiteWebsite Event Listing (www.qtheatre.co.nz)
Event name
Event Date(s) & Time(s)
Public on Sale
date & time
Running Time & interval
(if known)
Q Venue
Rangatira / Loft / Lounge / Vault
Ticket price range
Event summary / Homepage and listing (max 30 words)
Event description / Main copy (max 200 words)
Previous Review Quotes – if applicable (max 3)
Creative Team
(e.g. director, designers etc.
in order to be credited)
Cast
(in order to be credited – if no order is
preferred please list alphabetically)
Sponsors to acknowledge
on web page
Audience Warnings & Restrictions
(This includes extremely loud noise/music,
nudity, violence, explicit language, strobe
lighting, haze etc) It is important we have
this listed prior to going on sale.
MARKETING ESSENTIALS
Website Imagery
Homepage hero slider
Event listing
(clean image, please exclude any
text, dates and logos)
Photography/ artist credit or
name of people featured in the
image
Company Logo
1240px (w) x 545px (h) / high resolution, 300dpi, png format
230px (w) x 230px (h) / high resolution, 300dpi, png format
230px (w) x 230px (h) in high resolution, 300dpi, png format
Your online marketing channels
Event / Company website
Facebook URL(s)
Twitter URL (s)
YouTube URL (s)
Your Q
Q distributes a fortnightly EDM (Electronic Direct Mail) to a database of 17,000+ subscribers. Your event will be
included at least once in the newsletter to the lead up of your event. For extra PR, you may also wish to
nominate an artist or creative member involved to feature in an ‘Artist Pass Q&A’. Click here to view examples of
previous Q&A’s.
Artist nominated
(performer/ designer/
director/ composer etc)
Contact
Please attach a high resolution profile photo of the artist nominated.
Format: Jpeg, 300dpi, 482px x 482px
Social Media
Connect your posts with Q:
instagram.com/qtheatre
facebook.com/Q305QueenSt
twitter.com/QTheatre
Venue Display
Digital screens
Q has three digital screens for promotion use - two screens outside facing Queen St and one inside Lounge,
facing the café and box office.
Stills
(replication of your poster artwork / to
include event title/ season dates and
venue)
Format: 300dpi PDF or Jpeg file
Dimensions: 1366px x 768px portrait
MARKETING ESSENTIALS
Video playback
(promo trailer)
Format: Max duration 30sec. High resolution, Quicktime format. No
audio support.
Frame width: 736px (w) x 414px (h)
Note: Hero image and season dates to be included as opening and
closing slides.
Posters
Please supply the following poster sizes and amounts for adequate venue coverage.
NB: posters should be in portrait, with 5mm frame clearance.
A3 (bathrooms and box office)
A2 (external lightboxes)
x10 copies
x2 copies
Q’s preferred poster printers are Soar Print.
Contact Jason@soarprint.co.nz and quote ‘Q theatre’ to receive a 20% discount.
Outdoor banners
Q’s banner site faces Mayoral Drive, Greys Avenue and The Basement Theatre. Banner placement is limited and
available via negotiation.
Standard
Large (festivals only)
Installation/ removal fee
2.45m (w) x 5.1m (h)
5.1m (w) x 5.1 (h)
$350+gst via Q theatre
$680+gst via Q theatre
$55+gst via Q theatre
NB: Eyelets required on the top and bottom of banner only. Installation rope supplied by Q.
Banner artwork must be approved by Q prior to production and installation. To book a banner site, contact
candice@qtheatre.co.nz
Pull-up banners
Presenting companies can display one pull-up banner in the bar/ Lounge area for event and company
awareness.
NB: Placement prior to your event and for the duration of your event is carried out at the discretion of Q’s front of
house manager. Due to limited display space, banner artwork can only promote the current event presented at Q
or a generic company logo. No sponsor banners or products may be erected in the public spaces of Q areas
without explicit approval.
Window decals
Decal placement is available on Q’s windows facing Aotea Square, next to the back entrance of the Auckland
Town Hall. Decal site availability is limited and available via negotiation. Festivals and longer performance
seasons in Rangatira will be given priority. All window panels vary in shapes and size. For reference you can
download the decal diagram and photo map from our website: www.qtheatre.co.nz/resources
To discuss specs and availability, contact candice@qtheatre.co.nz
Flyers/ brochures
Please deliver all flyers, brochures and programmes to:
Att: Marketing, Q Theatre Box Office, 305 Queen St, Auckland CBD 1010
MARKETING ESSENTIALS
Q Brand Usage
Q Brand
You can call us ‘Q’ or ‘Q Theatre’. We prefer ‘Q Theatre’ in any communications to people that might not know
who we are, or that we are a theatre. We also like to tell people we are located at 305 Queen Street.
If your event is programmed in Loft, please include Q Theatre Loft in all your marketing collateral and Q Theatre
Vault for all events in Vault.
Q Logo Usage
The Q logo must be used on all print and online promotional materials.
The Q logo comes in three formats – black, white and pink. JPG and PNG files of the logo can be downloaded
from www.qtheatre.co.nz/resources. Contact us if you require a different type of file.
Booking Contact Details
Tickets to shows and events at Q can be booked through the following methods, which should be listed on all of
your promotional material:
qtheatre.co.nz
09 309 9771
305 Queen Street, Auckland
You are legally obliged to include the footnote “*Service fees apply” in all references to pricing.
Q approval
All promotional material that mentions Q Theatre or includes our logo must be approved by the
Marketing and Communications Manager – candice@qtheatre.co.nz. Please allow a turnaround of at least
two working days for approval.
We expect you to
 Have a Marketing and PR plan.
 Submit event listings for your show to EventFinder.co.nz, Our Auckland, Heart of the City, The Big Idea
and any other places where you can get free listings.
 Have someone from your team who is responsible for your marketing campaign and/or a publicist.
 Print and distribute brochures/flyers and posters for your show (as many as you have budget for).
Please talk to us about
 Your Marketing Strategy and which media you plan to target with advertising and PR.
 Your Opening Night invitation list. We can help you connect into the Q network.
 Any special offers you’d like to offer on tickets. Our team can advise on things that have worked in the
past. This includes sale of programmes and merchandise.
 Creative ideas you have for marketing and promotion.
 Advice you would like or questions you have.
We wish you the very best with your event.
Warm regards,
The team at Q Theatre