1. Designing cereal boxes with very colorful cartoon type images and putting a prize inside
the box is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
2. Poulan, a large maker of landscaping equipment, advertises blowout sales on their snow
blowers in only states that usually receive at least 6 inches of snow each winter. This is
an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
3. The maker of Apples Away, a game for young children, decides to place their television
advertisement on the Disney Channel. This is an example of... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
4. In the winter Gap has sales promoting their mittens and wool hats in Maine, but in
Florida Gap promotes their line of shorts and t-shirts. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
5. Maybelline introduced a highly successful line, called Shades of You, targeted to black
women, and other companies have followed with their own lines of multicultural
products. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
6. A company might choose to market its redeye gravy only in the southeastern U.S.
Likewise, a picante sauce might concentrate its distribution and advertising in the
southwest. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
7. Mercedes-Benz, a maker of very expensive cars, places their advertisements in GQ and
American Lawyer magazines. It is known that subscribers of these two magazines are
often very wealthy individuals. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
8. Helping Hand, a company that rent out doulas to families with newborn children, places
notecard advertisements under the wiper blades of cars parked outside of Babies"R" Us.
A doula is someone who provides non-medical support to women and their families
during labour, childbirth, and the six month period after the child is born. This is an
example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
9. Marketers of health foods and fitness products use very athletic and strong looking
models in their ads. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
10. Volvo shows how their cars are extremely safe when involved in side impact accidents
by showing a married couple with their 3 kids walking away from a really bad accident
without a scratch on any of them. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
11. The Heritage Memorial Company advertises its grave stones in the Retired Americans
magazine. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
12. The Helping Hands Foundation tries to raise money for their “Saving Dogs One at a
Time” campaign by showing very sick looking dogs in the commercial. This is an
example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
13. A television ad shows an attractive sun-tanned man driving a convertible BMW with a
beautiful woman in the passenger side seat. In addition, the man is wearing what appears
to be very expensive jewelry and a sharp looking pair of sunglasses and listening to
upbeat jazz music. At the end of the advertisement you realize that the ad was indeed
promoting BMWs. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
14. An ad that clearly states that the toothpaste shown in the advertisement is for men is an
example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
15. Commercials showing close-knit, happy families enjoying themselves at Pizza Hut after
a fun day at the beach would be examples of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
16. For years, Bikes "R" Us has been selling one type of bicycle for rural areas (mountain
bike) and another type of bike for urban areas. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
17. A company which sells wheelchairs places a billboard sign across the street from a large
senior center where many elderly people come to participate in daily activities. This is an
example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
18. Many companies focus on marketing products that appeal directly to consumers with
relatively low incomes such as ABC Discount Dog Food, No Thrills Handsoap, and
discount clothes at TJ Maxx. This is an example of ... (3 points)
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
Version A
Answer Sheet
Target Marketing Segmentation Spring 2015 Period 4
Please read the following scenarios and decide which type of target market segmentation
(demographic, geographic, psychographic, and behavioral) is being utilized.
1. Demographic Segmentation
2. Geographic Segmentation
3. Demographic Segmentation
4. Geographic Segmentation
5. Demographic Segmentation
6. Geographic Segmentation
7. Demographic Segmentation
8. Demographic Segmentation
9. Psychographic Segmentation
10. Psychographic Segmentation
11. Demographic Segmentation
12. Psychographic Segmentation
13. Psychographic Segmentation
14. Demographic Segmentation
15. Psychographic Segmentation
16. Geographic Segmentation
17. Demographic Segmentation
18. Demographic Segmentation