Quiz
1. Geographic segmentation is about:
A.
B.
C.
D.
Dividing consumer groups based on lifestyles
Understanding the benefit the product has to offer
Dividing consumer groups based on social status
Dividing markets based on location
2. Dividing the consumer market into domestic users and foreign users or subgroups is an example
of
A. undifferentiated marketing
B. market segmentation
C. custom marketing
D. benefit segmentation
3. The Southwestern States in the U.S. represent which type of market segmentation variable?
A. Geographic
B. consumer patterns
C. demographic
D. socioeconomic
4. Targeting soft drink users as light, medium, or heavy users depending on their consumption
patterns is an example of which segmentation variable?
A. Geographic
B. demographic
C. Behavioral
D. socioeconomic
5. A business determines that it can increase its market share 12 percent by promoting its goods
And services to Hispanic females who are 18- to 34-years old. The business is segmenting the
market on the basis of
A. geographics.
B. demographics.
C. psychographics.
D. behavior
6. A market segmentation method that concentrates on the consumer’s activities, interests, and
opinions is
A. geographics.
B. demographics.
C. psychographics.
D. behavior
7. Gillette razors and Rogaine baldness remedy, are increasing their efforts to attract women and
vice verse, this is an example of what type of segmentation
A.
B.
C.
D.
geographics.
demographics.
psychographics.
behavior