Royal Commission for Jubail and Yanbu
Jubail University College
Academic Affairs Department
FX-ACA-057
Issue 0 Rev. 1
August 18, 2015
i
Department of Business Administration
COURSE SYLLABUS SEMESTER 362
Course Code &
Number:
Prerequisite:
BUS 231
Course Title:
BUS 101-PRINCIPLES
OF MANAGEMENT &
BUS-152MACROECONOMICS
Ms. Saja Alawdah
Instructor:
PRINCIPLES OF MARKETING
Section Number(s):
Office Location:
201
Office No. 409
Day
Periods
Day
201
Sunday
3,4,5,6
Sunday
-
Monday
3,7,8
Monday
-
Tuesday
3,6,8
Tuesday
7
Wednesday
8
Wednesday
-
Thursday
4,5
Office Hours:
Instructor’s
Office Phone:
Thursday
1,2
03-3459000
Extension: 3631
Class Hours:
Instructor’s Email:
awdahs@ucj.edu.sa
Course Description
The basic principles of marketing are introduced. Material covered
includes marketing roles in society and the firm, market segmentation
and target marketing, market measurement, and the elements of
marketing mix, including product planning, physical distribution,
promotion, personal selling and price setting.
Course Objectives
Upon successful completion of this course, students will demonstrate
knowledge of basic principles of marketing; examine the role of marketing in
society and firms. They will demonstrate skills in segmenting and targeting
the market. They will be able to conceptualize the marketing strategies based
on the elements of marketing mix that includes product planning, physical
distribution, promotion, personal selling and price setting.
Methods of
Instruction
Required
Textbooks
Proposed Websites
Grading Scheme
Lecture, PPTs, Handouts and articles
G. Tomas M. Hult, William M. Pride and O. C. Ferrell, 17 th ed. 2008. “Marketing”.
Houghton Mifflin Company. ISBN-13: 978-0-324-48056-7
Quizzes (2)
Midterm Exam
Final Exam
Assignments 1 & 2
Total
20%
20%
40%
20%
100%
Course Outline
Week
Topics & Activities
1&2
Strategic Marketing Management: Defining Marketing; Understanding the
Marketing Concept; Management Customer Relationships; Value-Driven
Marketing; Marketing Management; The Importance of Marketing in Our
Global Economy
3
Developing and Implementing Marketing Strategies: Understanding the
Strategic Planning Process; Assessing Organizational Resources and
Opportunities; Establishing an Organizational Mission and Goals; Developing
Corporate, Business-Unit, and Marketing Strategies; Creating the Marketing
Plan; Implementing Marketing Strategies.
4
5
6
7
8
9
10
11
12
Information for Marketing Decisions: The Importance of Marketing
Research; The Marketing Research Process; Using Technology to Improve
Marketing; Information Gathering and Analysis; Issues in Marketing Research.
QUIZ 1
Selecting Target Markets: What Are Markets? Target Market Selection
Process, Product Positioning and Repositioning, Developing Sales Forecasts
Consumer Behavior: Consumer Buying Decision Process; Situational
Influences on the Buying Decision Process; Psychological Influences on the
Buying Decision Process, Level of Involvement and Consumer ProblemSolving Processes; Social Influences on the Buying Decision Process;
Consumer Misbehavior.
Product Decisions: What is a product?; Classifying Products; Product Line and
Product Mix, Product Life Cycle and Marketing Strategies; Product Adoption
Process; Why Some Products Fail and others Succeed.
Notes
CHAPTER 1
CHAPTER 2
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 10
MID TERM EXAMINATION
Strategic Product Management: Managing Existing Products; Developing
New Products; Product Differentiation through Quality, Design, and Support
Services
Strategic Management of Branding and Packaging: Branding, Packaging,
Labeling.
Supply Chain Management and Marketing Channels: Foundations of the
Supply Chain; The Role of Marketing Channels in Supply Chain; Intensity of
Marketing Coverage; Strategic Issues in Marketing Channels; Physical
Distribution in Supply-Chain Management; Legal Issues in Channel
Management.
Integrated Marketing Communication: The Nature of Integrated Marketing
Communications; Promotion and Communication Process; The Role and
Objectives of Promotion
CHAPTER 11
CHAPTER 13
CHAPTER 14
CHAPTER 16
QUIZ 2
13
14
15
Integrated Marketing Communication: The Promotion Mix, Selection of
Promotion Mix Elements, The Growing Importance of Word-of-Mouth
Communication, Product Placement, Criticisms and Defenses of Promotions
Strategic Pricing Management: The Nature of Price, Price and Non Price
Competition, Analysis of Demand; Demand, Cost, and Profit Relationships;
Factors That Affecting Pricing Decision; Pricing for Business Markets
Prices Decisions Development of Pricing Objectives: Assessment of Target
Market’s Evaluation of Prices; Evaluation of Competitors’ Prices; Selection of a
Pricing Strategy; Determination of a Specific Price
CHAPTER 16
CHAPTER 19
CHAPTER 20
16
Revision week
17 &
18
FINAL EXAMINATION
Jubail University College Policies
Attendance
1. Attending at punctual time: Present otherwise the student is absent.
2. Late attendance 0  < 5 minutes: is late
3. Late ≥ 5 minutes: is absent
Notes:
(i)
Every 3 late are counted as 1 absent
3
(ii)
Every × total semester contact hours + 1 is DN
15
Grading
1. Quality point: is the result of multiplying the credit hours by the grading points.
2. Semester GPA: is the result of dividing total quality points achieved in all courses
at that semester by total graded credit hours of all courses in that semester.
3. Cumulative GPA in a semester: is the sum of total quality points achieved in all
courses up to that semester divided by the total credit hours graded for all courses
up to that semester
Plagiarism & Cheating
1. Cheating is a serious offence and will be punished by the JUC.
2. Talking, looking at your colleagues’ exam papers or any other suspicious act is
considered cheating during exam.
3. Student will fail the subject if caught cheating.