Royal Commission for Jubail and Yanbu
Jubail University College
Academic Affairs Department
Department of Business Administration
FX-ACA-057
Issue 0 Rev. 0
April 21, 2015
i
COURSE SYLLABUS SEMESTER _362_
Course Code &
Number:
BUS 434
Course Title:
INTERNATIONAL
MARKETING
Prerequisite:
BUS 231 PRINCIPLES
OF MARKETING
Section Number(s):
201
Instructor:
MRS. SABITHA NIKETH
Office Location:
Room 423
Office Hours:
Sunday – 2, 3, 6, 7
Monday – 3, 4, 5
Tuesday – 3, 4, 5
Wednesday – 2, 3, 6, 7, 8
Thursday –3, 7
Class Hours:
201-Sun 8, Wed 4, 5
Instructor’s Office
Phone:
03-3459000 Extension:
__3666__
Instructor’s Email:
NIKETHS@ucj.edu.sa
Course Description
The process of identifying consumer needs and preferences across
international boundaries and matching the abilities of the enterprise to serve
these needs through adaptation strategies. A systemic study of the cultural,
societal, political, legal, and economic environments of planned target
markets. Marketing strategy planning for an effective program in
international marketing for product, price, promotion, and distribution
decisions are rigorously covered.
Course Objectives
Upon successful completion of this course, students will demonstrate
knowledge of identifying consumer needs and preferences across
international boundaries and match the abilities of the enterprise to
serve these needs through adaptation strategies. They will demonstrate
skills in identifying the cultural, societal, political, legal and economic
environment of the planned target markets. They will be able to plan
marketing strategy for an effective program in international marketing
for product, price, promotion, and distribution decisions.
Methods of
Instruction
Required
Textbooks
Lecture notes, Handouts and the recommended web sites.
Czinkota & Ronkainen, 9th 2010. “Principles of International Marketing”. SouthWestern, Cengage Learning. ISBN-13: 978-1-4390-4137-6, ISBN-10: 1-4390-4137-7
Proposed Websites
It will be informed depending upon the requirement of the assignments.
Grading Scheme
2 major quizzes
Assignment
Mid Term Examination
Final Examination
Total
20%
20%
20%
40%
100%
Course Outline
Week
Topics & Activities
1
The Global Marketing Imperative: The International
Marketplace; What International Marketing is? The importance of
World Trade; Opportunities and Challenges in International
Marketing.
The Economic Environment: Market characteristics –
population, infrastructure; Impact of Economic Environment on
Social Development; Regional economic integration; Emerging
markets; Developing markets.
Case study 1
The Cultural Environment: Culture defined; Elements of
culture; Cultural analysis; The training challenge; Making
culture work for marketing success.
QUIZ 1 (10 %)
The Legal and Political Environment: Home country legal and
political environment; Host country legal and political
environment; The international environment; Ethical issues.
Marketing Organization, Implementations, and Control:
Organization structure; Implementation; Control.
Research: Defining the issue; Internal and domestic research;
Recognizing the need for research; Determining research
objective; Determining secondary information requirements; The
primary research process; The international information system.
MID TERM EXAMINATION (20 %)
Chapter 1
Product Adaptation: Product variables; The market
environment; Product characteristics; Company considerations;
Product counterfeiting.
Marketing Communication: The marketing communications
process; International negotiations; Marketing communications
strategy; Communications tools.
Distribution Management: Channel structure; Channel design;
Selection of intermediaries; Channel management; E-commerce.
QUIZ 2 (10 %)
Global Product Management and Branding: Global product
development; Management of the product and brand portfolio.
Case study 3
Global Pricing: Transfer pricing; Pricing within individual
markets; Dealing with financial crises; Pricing coordination; The
euro and marketing strategy; Countertrade;
Types of countertrade; Preparing for countertrade.
Global Promotional Strategies: Planning promotional
campaigns; Other promotional elements.
International Marketing and the Future: International driversa marketer’s external environment; The marketer of the future.
Case study 4
Revision (Attendance is Mandatory)
Chapter 10
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17-18
FINAL EXAMINATION (40 % )
Notes
Chapter 2
Chapter 4
Chapter 5
Chapter 7
Chapter 8
Chapter 12
Chapter 13
Chapter 14
Chapter 17
Chapter 18
Chapter 19
Jubail University College Policies
Attendance
1. Attending at punctual time: Present otherwise the student is absent.
2. Late attendance 0  < 5 minutes: is late
3. Late ≥ 5 minutes: is absent
Notes:
(i)
Every 3 late are counted as 1 absent
3
(ii)
Every × total semester contact hours + 1 is DN
15
Grading
1. Quality point: is the result of multiplying the credit hours by the grading points.
2. Semester GPA: is the result of dividing total quality points achieved in all courses
at that semester by total graded credit hours of all courses in that semester.
3. Cumulative GPA in a semester: is the sum of total quality points achieved in all
courses up to that semester divided by the total credit hours graded for all courses
up to that semester
Plagiarism & Cheating
1. Cheating is a serious offence and will be punished by the JUC.
2. Talking, looking at your colleagues’ exam papers or any other suspicious act is
considered cheating during exam.
3. Student will fail the subject if caught cheating.