MKT 2221 W11 – Workload Schedule
Week
1 (Jan 10)
Course Material
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2 (Jan 17)
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3 (Jan 24)
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4 (Jan 31)
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5 (Feb 7)
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6 (Feb 14)
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7 (Feb 21)
8 (Feb 28)
9 (Mar 7)
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10 (Mar 14)
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In Class Activities
Hybrid
Due Dates
Course Introduction
SC, EBusiness,
EMarketing, Channels,
logistics
Assign Client Channel
paper
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Multiple Choice Quiz
Graded team workshop –
client channel diagram
Follow up with client
re workshop
Channel objectives &
strategy
Traditional direct
channels (direct sales &
direct marketing)
Channels for services
E-Marketing: Past,
Present and Future page 1 in text
E-Marketing Plan– page
21 in text
Consumer Behaviour
Online – page 37 in text
Assign Client EMarketing paper.
Segmentation and
Targeting Strategies
Online – page 57 in text
Differentiation and
Positioning Strategies
Online – page 81 in text
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Channel strategy statement
ICA
Assessment of direct channel
applicability for client
Service characteristics in class
assignment.
Mandatory graded workshop:
presentation of client channel
objectives & strategy and
SWOT development.
Online consumer behavior in
class assignment.
Project teams develop
draft client channel
objectives & strategy
statement for
presentation week 3.
Complete Install #1
Client Channel paper
for submission Week
4.
Team ICA (2%)
Refine and complete
e-marketing
segmentation and
positioning for client –
ensure coherency
with marketing plan.
Client Channel
paper (1st
Installment) due
at start of class
(5%)
Team ICA (2%)
Product: The Online
Offer – page 97 in text
Pricing: The Online Offer
– page 117 in text
Internet for Distribution
- page 141 in text
The Internet for
Distribution – page 141
in text
CRM – page 169 in text
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Mandatory graded workshop
– apply e-marketing
segmentation techniques to
client
Mandatory graded workshop
– apply e-marketing
positioning strategies to client
Mandatory graded workshop
to develop client strategy for
internet distribution
2 in class assignments
Teams continue work
on Client E-Marketing
plan incorporating this
week’s course
content.
Team ICA (2%)
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Mandatory workshop client
EMarketing plan check in
 CRM in class application
 Mandatory workshop to
develop client CRM strategy
STUDY BREAK
MID TERM EXAM (20%)
Print vs Web and how it
 Individual graded ICA applying
affects design – page 207
web design principles
in text
 Mandatory workshop: project
Basic Design Principles
teams apply basic web design
for Non Designers – page
principles to their client’s web
223 in text
site.
Designing the Interface
 In class assignment to assess
Team ICA (2%)
Prepare for mid term
exam
Complete Final Client
Channel paper for
submission Week 10.
Individual ICA
(2%)
Complete Client E-
Final Client
Week
11 (Mar 21)
12 (Mar 28)
13 (Apr 4)
14 (Apr 11)
15 (Apr 18)
Final Exam
Week
Course Material
& Navigation – page 245
in text
 How to Recognize Good
& Bad Web Design –
page 265 in text
 Search Engine
Optimization
Traditional Indirect Channels
 Design Decisions
 Channel Structure
 Target market
considerations
In Class Activities
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Traditional Indirect Channels
 Legal considerations
 Channel competition
 Behavioural
considerations
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Traditional Indirect Channels:
 Selection of channel
members
 Motivation and Evaluation
of channel members
Traditional Indirect Channels
 Product in the channel
 Promotion in the channel
 Channel pricing
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Hybrid
Due Dates
interface & navigation.
Mandatory workshop to
conduct SE analysis on client
website
Marketing paper for
submission start of
class Week 11.
Channel Paper
due at start of
class (10%)
In class assignments to apply
channel design, structure and
target market material.
Individual graded ICA
applying channel design and
structure theory.
Research assigned
channel law and
develop presentation
for week 12
Client EMarketing
paper due at
start of class
(15%)
Individual graded ICA:
present an assigned channel
law
Individual graded ICA: to
apply power and conflict
principles.
In class assignment applying
selection criteria
Individual graded ICA online
quiz
Final exam prep workshop
In class assignment
Individual graded channel
pricing ICA
Read posted case and
answer questions in
preparation for week
13 final exam prep
workshop.
Individual ICA
(2%)
Channel law
presentation
(2%)
Individual ICA
(2%)
Individual ICA
(2%)
Individual ICA
(2%)
Final Exam Review
FINAL EXAM (30%)
Mandatory Classes and Labs: Any student, who misses a mandatory class or
lab (as per the work schedule) without a valid explanation prior to the class,
will lose 10% off the upcoming deliverable grade.