TYBMS
RETAIL MANAGEMENT
SEM VI
Unit I: Introduction:
1. Meaning & Definition on retailing, Retailer’s role in a distributional channelFunctions performed by retailers-prospects of retailing in India2. Retailers Characteristics : Price-cost trade off, Types of merchandise, variety &
assortment, customer services, Cost of offering breadth & depth of merchandise
and services
3. Types of retailers
4. Food retailers, general merchandise retailers, Non store retail formats, services
retailing, Types of ownership
5. Multi Channel Retailing : Meaning, the evolution toward multi channel retailingFranchising : Types, advantages, challenges, franchising in India.
Unit II: Retailing strategy
1. Meaning
2. Retail Market Strategy Target market & retail format
3. Building a sustainable competitive advantage, customer loyalty, location, human
resource management, distribution and information systems, unique
merchandise, vendor relations Multiple sources of advantages : Strategic retail
planning process
4. Role of Information Technology in Retailing
Unit III: Merchandise Management
1. Meaning, organizing the buying process by categories
2. Setting objectives for the merchandise plan
3. Sales forecasting, the assortment planning process
4. Buying merchandise
5. Branding options available to retailers
6. Private labeling, international sourcing decisions
7. Pricing strategy
8. Price Adjustments
9. Meaning of terms like markdowns, coupons, rebates, price bundling
10. Multiple unit pricing, variable pricing
Unit IV: Store Management
1. Responsibilities of store managers Store planning, location planning
2. Store design & the retail image mix, the space mix
3. Effective retail space management, store layout, floor space management and
visual merchandising and displays