UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
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Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Professional
Marketing Spec 1
Entry
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Spec 1
7550
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
18
NonExempt
Bachelors degree in related area and/or
equivalent experience/training
Marketing Specialist 2
Generic Scope:
Entry-level professional with limited or no prior experience; learns to use professional concepts to resolve problems of limited scope
and complexity; works on developmental assignments that are initially routine in nature, requiring limited judgment and decision
making.
Custom Scope:
Assists in marketing activities and responsibilities such as drafting promotional or marketing materials, working on marketing events,
and conducting basic market research, etc. Activities and assignments are designed to expose incumbents to fundamental marketing
concepts and principles.
Key Responsibilities:
Under direct supervision, learns to use basic marketing and/or sales concepts and assists in marketing and/or sales activities as
assigned. Ensures good customer service through answering questions, providing information, explaining basic products and services
and researching and resolving non-complex problems. Learns and assists in implementing marketing plans, strategies, sales,
merchandising and/or events. Learns and assists with copyright or other legal clearances for publication, products, services, et
cetera. Learns about market research and drafts marketing reports. Creates and maintains marketing and/or sales files, records,
calendars, logs and other related documents. Assists in account reconciliation as assigned.
Knowledge Skills:
Good organizational skills. Good written, verbal and interpersonal communication skills. Basic knowledge of marketing principles,
strategies, techniques and practices. Basic knowledge of the organization, including its vision, mission, goals, objectives, achievements
and infrastructure.
UCOP Career Tracks Job Database
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Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Professional
Marketing Spec 2
Intermediate
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Spec 2
7551
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
19
NonExempt
Bachelors degree in related area and/or
equivalent experience/training
Marketing Specialist 3
Generic Scope:
Professional who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate
scope and complexity; exercises judgment within defined guidelines and practices to determine appropriate action.
Custom Scope:
Uses marketing concepts in performing non-complex responsibilities such as planning, developing and implementing basic marketing
plans, drafting promotional or marketing materials, working on marketing events, conducting basic market research, etc.
Key Responsibilities:
Under general supervision, plans, develops and implements basic marketing and/or sales plans, strategies and/or events for small or
non-complex projects. Ensures good customer service through providing appropriate information to answer questions and explain
basic products and services. Researches and resolves problems. Researches and secures copyright and other legal clearances for
publications, products, et cetera, keeping senior management informed as necessary. Drafts and/or edits copy for marketing projects
or programs such publications, advertisements, press releases, announcements, et cetera. Coordinates advertising placements and
schedules. Conducts basic market research and/or sales and generates and uses marketing and/or sales reports. Creates/maintains
marketing files, records, calendars, logs and other related documents. Provides accounting support including account reconciliation as
required.
Knowledge Skills:
Solid knowledge of marketing principles, concepts, strategies and best practices. Solid knowledge of institutional products and
services. Knowledge of the organization including its achievements, mission, vision, goals, objectives and infrastructure. Knowledge
of customer service standards/procedures. Organizational skills and skills in file creation, maintenance and management. Written and
interpersonal communication skills.
UCOP Career Tracks Job Database
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March 15, 2016
External Affairs
Marketing & Sales
Professional
Sales Spec 2
Intermediate
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Sales Spec 2
7581
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
18
NonExempt
Bachelors degree in related area and/or
equivalent experience/training
Sales Specialist 3
Generic Scope:
Professional who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate
scope and complexity; exercises judgment within defined guidelines and practices to determine appropriate action.
Custom Scope:
Uses sales concepts in performing non-complex sales activities, participating in events designed to promote awareness within the
organization and to the general public of services, programs, or products. Demonstrates developing understanding of industry
practices and organization policies and procedures.
Key Responsibilities:
Plans regular and special promotional events designed to promote awareness of the department and/or services, programs or
products within the organization or to the general public. Investigates new business and recommends programs to improve sales
efforts/results. Provides ongoing account support with sales represents and potential customers to discuss their needs, and to explain
how these needs could be met by specific products and services. Collaborates with marketing staff to plan major promotions.
Provides direct support to department leadership on special projects.
Knowledge Skills:
Working knowledge of the organization, including its achievements, mission, vision, goals, objectives and infrastructure. Working
knowledge of the organization's products and services and related industries. Demonstrated analytical and written communication
skills. Proficient knowledge of communication principles, media, and marketing techniques. Demonstrated interpersonal
communication and political acumen skills. Demonstrated skills in event and media activities management.
UCOP Career Tracks Job Database
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March 15, 2016
External Affairs
Marketing & Sales
Professional
Marketing Spec 3
Experienced
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Spec 3
7552
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
20
Exempt
Bachelors degree in related area and/or
equivalent experience/training
Marketing Specialist 4
Generic Scope:
Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional
field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes
problems/issues of diverse scope and determines solutions.
Custom Scope:
Uses skills as a seasoned, experienced marketing and/or sales professional to perform the full range of marketing and/or sales
activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to
promote awareness within the organization and to the general public of department and/or services, programs or products. Has a full
understanding of industry practices and organizational policies and procedures; resolves a wide range of issues.
Key Responsibilities:
Coordinates activities including events and promotional materials and products designed to promote awareness of the department
and/or services, programs or products within the organization or to the general public. Researches, analyzes, monitors and evaluates
marketing and/or sales efforts for effectiveness, reporting results to appropriate higher levels of administration. Creates, develops,
produces and coordinates public events, including securing private corporate sponsorship as required. Coordinates design, production
and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements,
catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, et cetera. Coordinates advertising placement and schedules.
Coordinates appropriate use of University of California, campus and/or department logos, emblems, et cetera. Establishes and
maintains contacts with internal and external marketing professionals and vendors; e. g. artists, designers, photographers, mailing
houses, postal service, list brokers, advertising representatives, media contacts, et cetera. Administers marketing and/or sales
UCOP Career Tracks Job Database
March 15, 2016
budget(s) as assigned, ensuring that budget goals are met; as required meets revenue generating goals through effective relationships
with external sources. Researches and analyzes new and innovative methods for generating revenue and develops implementation
proposals. Builds relationships with outside (non-university affiliated) companies and organizations.
Knowledge Skills:
Thorough knowledge of application and use of statistics and research practices in developing marketing strategies. Thorough
knowledge of the organization, including its achievements, mission, vision, goals, objectives and infrastructure. Thorough knowledge
of the organization's products and services. Thorough analytical and written communication skills. Thorough knowledge of marketing
mediums and funding sources. Thorough knowledge of communication principles, media, and marketing techniques. Thorough,
strong project management skills. Strong interpersonal communication and political acumen skills. Strong skills in event and media
activities management. Skill in mentoring less experienced staff.
UCOP Career Tracks Job Database
Job Family:
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Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Professional
Sales Specialist 3
Experienced
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Sales Specialist 3
7556
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
20
Exempt
Bachelors degree in related area and/or
equivalent experience/training
Sales Specialist 4
Generic Scope:
Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional
field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes
problems/issues of diverse scope and determines solutions.
Custom Scope:
Uses skills as a seasoned, experienced sales professional to perform the full range of sales activities, including coordinating events and
developing and implementing promotional strategies, materials and products designed to promote awareness within the organization
and to the general public of department and/or services, programs, or products. Has a full understanding of industry practices and
organization policies and procedures; resolves a wide range of issues.
Key Responsibilities:
Coordinates activities including events and promotional materials and products designed to promote awareness of the department
and/or services, programs or products within the organization or to the general public. Researches, analyzes, monitors and evaluates
sales efforts for effectiveness, reporting results to appropriate higher levels of administration. Creates, develops, produces and
coordinates public events, including securing private corporate sponsorship as required. Contacts new and existing customers to
discuss their needs, and to explain how these needs could be met by specific products and services. Provides detailed information to
prospective clients about the organization's products and services, pricing options, promotional opportunities, and other aspects of
the products/services. Researches and analyzes new and innovative methods for generating sales revenue and develops
implementation proposals. Builds relationships with outside (non-university affiliated) companies and organizations.
UCOP Career Tracks Job Database
Knowledge Skills:
March 15, 2016
Thorough knowledge of the organization, including its achievements, mission, vision, goals, objectives and infrastructure. Thorough
knowledge of the organization's products and services. Thorough analytical and written communication skills. Thorough knowledge of
marketing mediums and funding sources. Thorough knowledge of communication principles, media, and marketing techniques. Strong
interpersonal communication and political acumen skills. Strong skills in event and media activities management.
UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
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Job Level:
Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Professional
Marketing Spec 4
Advanced
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Spec 4
7555
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
22
Exempt
Bachelors degree in related area and/or
equivalent experience/training
Marketing Specialist 5
Generic Scope:
Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving
frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include
formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy.
Custom Scope:
Uses advanced marketing concepts to create, develop, implement and manage comprehensive promotional marketing and sales
strategies/plans, including short and long-range strategic planning. Responsibilities include comprehensive promotion and advertising
and/or market research activities. Projects and/or programs are typically complex and require a high degree of technical marketing
expertise. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
Key Responsibilities:
Creates, develops, implements and manages comprehensive promotional sales strategies/plans, including short and long-range
strategic planning. Creates, develops, implements and evaluates strategic marketing programs, projects, and campaigns. Creates,
plans, produces, and evaluates marketing, advertising, and sales promotion materials to implement marketing strategies and sales
objectives. Creates, plans, produces, manages and evaluates events, including both organization-sponsored events and events
sponsored by external resources such as private corporations. Produces informational material for sales force and media
communications designed to reach maximum number of partners/prospects. Evaluates and modifies promotion or advertising
programs. Ensures promotion of "brand" identity and maintains and monitors "brand" communications . Consults with management,
product managers, sales departments, and advertising agencies to develop and implement promotional plans and recommends sales
philosophy, potential approaches, and media strategies. Builds and maintains effective relationships with outside (non-university
UCOP Career Tracks Job Database
March 15, 2016
affiliated) companies and organizations. Researches and recommends new and innovative methods for generating revenue.
Purchases promotional materials including displays, signage, pre-packs, promotional printing, coupons, premiums, art, photography,
et cetera.
Knowledge Skills:
Advanced knowledge of the organization’s product lines and services. Advanced knowledge of the organization, including its
achievements, mission, goals, vision, objectives and infrastructure. Advanced knowledge of marketing principles, concepts,
techniques and applications relevant to the field of promotion and advertising. Advanced skills in developing, designing and
implementing creative promotional and advertising strategies. Advanced written, visual, interpersonal communication and political
acumen skills. Advanced analytical and research skills. Advanced knowledge of applicable organizational policies and state and
federal laws pertaining to marketing and advertising issues and concerns and other related policies or laws. Skill in mentoring less
experienced staff.
March 15, 2016
UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
Job Level:
Job Function Summary:
Job Title
External Affairs
Marketing & Sales
Professional
Sales Spec 4
Advanced
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Code
7557
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
22
Exempt
Bachelors degree in related area and/or
equivalent experience/training
TBD
Generic Scope:
Technical leader with a high degree of knowledge in the overall field and recognized expertise in specific areas; problem-solving
frequently requires analysis of unique issues/problems without precedent and/or structure. May manage programs that include
formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy.
Custom Scope:
Uses advanced sales concepts to create, develop, implement and manage comprehensive promotional sales strategies/plans,
including short and long-range strategic planning. Receives assignments in the form of sales goals, and develops the strategies to
meet those goals. Projects and/or programs are typically complex and require a high degree of expertise for the identification analysis
of constituencies/audiences, and the development of programs to influence those constituencies/audiences. Provides guidance and
direction to other Sales Specialists.
Key Responsibilities:
Creates, develops, implements and manages comprehensive promotional sales strategies/plans, including short and long-range
strategic planning. Creates, develops, implements and evaluates strategic sales programs, projects, and campaigns. Creates, plans,
produces, and evaluates marketing, advertising, and sales promotion materials to implement sales strategies and objectives. Creates,
plans, produces, manages and evaluates events, including both organization-sponsored events and events sponsored by external
resources such as private corporations. Conceives, designs, and produces informational material for sales force and media
communications designed to reach maximum number of partners/prospects. Ensures promotion of "brand" identity and maintains
and monitors "brand" communications. Consults with management, product managers, sales departments, and advertising agencies
to develop and implement promotional plans and recommends sales philosophy, potential approaches, and media strategies. Builds
UCOP Career Tracks Job Database
March 15, 2016
and maintains effective relationships with outside (non-university affiliated) companies and organizations. Administers sales budget,
ensuring that budget goals are met; as required meets revenue generating goals through effective relationships with external sources.
Knowledge Skills:
Advanced knowledge of the organization's product lines and services. Advanced knowledge of the organization, including its
achievements, mission, goals, vision, objectives and infrastructure. Advanced knowledge of sales and marketing principles, concepts,
techniques and applications relevant to the field of promotion and advertising. Advanced skills in developing, designing and
implementing creative promotional and advertising strategies. Advanced written, visual, interpersonal communication and political
acumen skills. Advanced analytical and research skills. Advanced knowledge of applicable organizational policies and state and federal
laws pertaining to marketing and advertising issues and concerns and other related policies or laws. Skill in mentoring less experienced
staff.
UCOP Career Tracks Job Database
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Category:
Job Title:
Job Level:
Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Professional
Marketing Spec 5
Expert
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Spec 5
0469
Personnel
Program
MSP
Grade
FLSA
Education
Career Path/Job
24
Exempt
Bachelors degree in related area and/or
equivalent experience/training
Marketing Manager 1
Generic Scope:
Recognized organization-wide expert. Has significant impact and influence on organizational policy and program development.
Regularly leads projects of critical importance to the organization; these projects carry substantial consequences of success or failure.
May direct programs with organization-wide impact that include formulating strategies and administering policies, processes, and
resources. Significant barriers to entry exist at this level.
Custom Scope:
Having wide-ranging experiences, operates at the highest level of marketing and/or sales expertise to develop complex and effective
marketing and/or sales strategies based on in-depth analysis of market research, such as promoting significantly new products,
identifying, cultivating, soliciting, and securing new business partners, and/or establishing and promoting "brand" identity. Projects
and/or programs typically are at the highest level of complexity, having organization-wide impact or a high degree of consequence of
error.
Key Responsibilities:
Creates, develops, proposes, and implements the most complex marketing plans. Directs, designs, and implements a comprehensive
product marketing cycle including predicting market potential, pricing, market strategies, potential sales estimates, market
introduction, distribution/channel issues, effective promotional activities and product management. Creates, develops, produces,
evaluates and manages complex events. Develops and implements marketing and/or sales policies and activities such as market
research, advertising and promotion, and new product development. Promotes new products and works with other business partners
both internally and externally to deliver business results. Identifies, cultivates, solicits and secures new business partners and nurtures
existing relationships to ensure broad-based and comprehensive corporate and external sponsorship and support. Establishes and
UCOP Career Tracks Job Database
March 15, 2016
promotes "brand" identity and monitors "brand" communications. Researches new and innovative methods for revenue generating
resources. Conducts or oversees frequent and in-depth market research and analysis, reporting results to appropriate management
levels. Ensures adherence to marketing and advertising laws and other relevant campus policies and state and federal law. Monitors
the quality of technical and service aspects of a product and recommends enhancements. Mentors less experienced staff in all
aspects of marketing.
Knowledge Skills:
Expert knowledge of the organization’s product lines and potential applications. Expert knowledge of the organization, including its
achievements, mission, vision, goals, objectives and infrastructure. Expert understanding and knowledge of product development and
customer requirements. Expert skills in project management techniques, marketing principles and best practices and in contract
administration. Expert interpersonal communication and political acumen skills, including strong negotiation and problem
recognition/avoidance/resolution skills. Expert knowledge of applicable organizational policies and state and federal laws regarding
marketing and advertising issues and concerns and other related policies or laws. Skill in mentoring less experienced staff.
UCOP Career Tracks Job Database
Job Family:
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Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Supervisory & Managerial
Marketing Supv 1
Supervisor 1
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Supv 1
7553
Personnel
Program
PSS
Grade
FLSA
Education
Career Path/Job
18
Exempt
Bachelors degree in related area and/or
equivalent experience/training
Marketing Supervisor 2
Generic Scope:
Provides immediate supervision to a unit or group of operational or technical employees. A portion of time may be spent performing
individual tasks related to the unit; however, supervisory activities must constitute a primary part of the job. Supervises unit
operations to ensure compliance with departmental or organizational policies, procedures, and defined internal controls. Ensures
accountability and stewardship of department resources (operational, financial, and human) in compliance with departmental
standards and procedures.
Custom Scope:
Receives predetermined work assignments that are subject to a moderate level of control and review. Responsible for selection,
promotion, performance evaluation, training, motivation, counseling and as required corrective action of assigned employees.
Resolves pricing, delivery schedules, routing, billing, backlog, configuration and related questions with prescribed limits of authority.
Requires full knowledge of own area of functional responsibility.
Key Responsibilities:
Supervises staff involved in receipt, booking, and processing of customer orders. Monitors receipt and booking of sales orders from
customers, sales staff, or distributors via phone, electronic communications, mail or direct contact. Investigates customer order
difficulties as required. Ensures efficient, timely and accurate entry of orders into order system. Analyzes order processing systems
and develop recommendations to improve methods and procedures related to receipt, booking, and processing of customer orders.
Provides for maintenance and compilation of various sales reports, recaps and summaries of sales activities; ensure accurate and
adequate database input, maintenance and accessibility. Participates in the selection, development and evaluation of staff. Reviews
processes and approves transactions.
UCOP Career Tracks Job Database
Knowledge Skills:
March 15, 2016
Working marketing and sales knowledge. Working knowledge of the organization, including its achievements, mission, goals, vision,
objectives and infrastructure. Working knowledge of order entry methods and techniques and related product knowledge.
Supervisory skills to select, train, evaluate, lead and motivate, and as necessary take disciplinary action with subordinate staff.
Interpersonal communication skills to effectively deal with all levels of the organization and external constituencies. Strong
organizational skills. Leadership/supervisorial skills, including skills to lead, direct, mentor, evaluate and motivate staff.
UCOP Career Tracks Job Database
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Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Supervisory & Managerial
Marketing Supv 2
Supervisor 2
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Supv 2
7554
Personnel
Program
PSS
Grade
FLSA
Education
22
Exempt
Bachelors degree in related area and/or
equivalent experience/training
Career Path/Job
Generic Scope:
Provides direct supervision typically to professionals or skilled technical employees. Functions as advisor to unit and administration.
Analyzes and resolves problems, interprets policies (e.g., fiscal management, HR, contracts and grants, resource management in
defined areas) and demonstrates solid subject matter knowledge. Exercises judgment within defined procedures and policies to
determine appropriate action. Supervises staff to assure accountability and stewardship of department resources (operational,
financial, and human) in compliance with departmental goals and objectives.
Custom Scope:
Receives assignments in the form of objectives with goals and the process by which to meet goals. Provides direction to staff
according to established policies and management guidance. Administers policies that directly affect subordinate staff. Recommends
changes to department policies and practices. Identifies risks and responds accordingly. Provide priority setting and work flow
analysis.
Key Responsibilities:
Manages the daily operations of unit or department. Reviews all applicable financial reports to ensure accurate and complete
information and reconciliation and compliance with departmental and University policies. Works with the other unit professionals to
provide special service needs as required; i. e. special requests by donors, VIP's or other friends of the University. Provides
comprehensive personnel administration including recruiting, hiring, training, evaluating and as required taking corrective action with
subordinate supervisors and other relevant positions. Establishes and implements operational guidelines and trains, leads, mentors
and monitors staff to ensure compliance with performance standards. Conducts regular staff meetings with full-time staff and student
employees. Oversees work processes and output and ensures standards are met, continual improvement is achieved and that the
UCOP Career Tracks Job Database
March 15, 2016
department is consistently providing constituents with the highest level of service. Works with other unit professionals, such as
marketing department, to develop appropriate policies and procedures for assigned duties and responsibilities. Works with other unit
professionals to prepare fiscal reports and provide analysis and recommendations to upper management. Works with other unit
professionals and contributes ideas in developing long and short term strategic plans. In consultation with management, prepares and
monitors annual budget, including providing staffing projections and recommending capital expenditures for facilities. Provides
comprehensive resolution to problems, complaints, issues or concerns from all constituencies.
Knowledge Skills:
Solid knowledge and skill in all aspects of operational administration, including knowledge of procedures and policies and knowledge
of comprehensive marketing concepts is areas such as customer relationship management, event planning, and project management.
Solid knowledge and skills to organize and successfully communicate information to a variety of publics regarding a wide range of
events, services, policies, and procedures. Solid organizational skills to work on multiple projects with competing deadlines and to
establish goals and work load priorities, and complete projects within budget and time constraints. Solid supervisory and leadership
skills to effectively recruit, select, hire, train, evaluate, motivate and lead subordinate supervisors and staff. Solid written
communication skills to prepare a variety of correspondence, reports, policies and procedures, agreements, and training documents.
Solid active listening and interpersonal communications skills to successfully resolve issues both within the organization and with
various external constituencies. Solid skills to work under pressure of deadlines in a stressful environment. Solid problem recognition,
avoidance and resolution skills. Solid skills to work both independently and as part of a team.
UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
Job Level:
Job Function Summary:
March 15, 2016
External Affairs
Marketing & Sales
Supervisory & Managerial
Marketing Mgr 1
Manager 1
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Mgr 1
0471
Personnel
Program
MSP
Grade
FLSA
Education
Career Path/Job
24
Exempt
Bachelors degree in related area and/or
equivalent experience/training
Marketing Manager 2
Generic Scope:
Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate
staff. Establishes departmental goals and objectives, functions with autonomy. Manages the accountability and stewardship of human,
financial, and often physical resources in compliance with departmental and organizational goals and objectives. Ensures subordinate
supervisors and professionals adhere to defined internal controls. Manages systems and procedures to protect departmental assets.
Custom Scope:
Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals. Manages
comprehensive marketing and/or sales activities for organization unit or department, including management of human, financial and
physical resources. Provides guidance to subordinates to achieve goals in accordance with established policies.
Key Responsibilities:
Manages day-to-day marketing and/or sales operations. Selects, trains, evaluates and manages staff responsible for implementing
marketing and/or sales projects, programs, plans, strategies, et cetera. Participates in development of marketing and sales goals,
objectives, plans, events, and strategies and in setting target markets. Administers programs to promote within the organization
and/or the general public, awareness of department/ services and/or products, projects or programs. Develops, produces and
distributes publications and other promotional materials for marketing and public relations purposes. Administers marketing and/or
sales budget(s). Develops and implements market research instruments or utilizes standard market research instruments to collect
information necessary to effectively market goods and/or services; plans and conducts survey as required. Coordinates use of surveys
and other marketing research instruments to collect appropriate information to design and develop effective marketing reports.
Establishes and maintains contacts with internal and external marketing professionals and vendors such as internet resources, artists,
UCOP Career Tracks Job Database
March 15, 2016
designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, et cetera.
Negotiates licenses and/or vendor contracts. Coordinates appropriate use of University of California, campus and/or department
logos, et cetera. Establishes, promotes and ensures consistent application of "brand" identity. Establishes and maintains network of
professional contacts, including maintaining currency with professional organizations and publications. Identifies, cultivates, solicits
and nurtures relationships with real and potential corporate sponsors and other similar external contacts. Develops and monitors
operational and budget processes, staff FTE, finance, human resources and space planning.
Knowledge Skills:
Strong knowledge of the organization, including its mission, vision, achievements, infrastructure, products and services. Strong
knowledge of current and emerging industry requirements and best practices in areas of marketing. Strong skill in strategic planning,
to effectively organize resources, establish priorities, and achieve desired results. Strong skill in managing staff including selection,
training, evaluating and mentoring staff at all organizational levels; skill in taking corrective action with staff as required. Strong
interpersonal communication and political acumen skills, including advanced skills to effectively represent the organization with other
internal and/or external constituencies. Strong market research, analytical, and problem recognition/avoidance/resolution skills.
Strong skills to produce results and achieve predetermined goals within budget and time constraints. Strong knowledge of applicable
organization policies and state and federal laws regarding copyright and other licensing issues. Leadership/management skills,
including skills to lead, direct, mentor, evaluate and motivate staff.
March 15, 2016
UCOP Career Tracks Job Database
Job Family:
Job Function:
Category:
Job Title:
Job Level:
Job Function Summary:
External Affairs
Marketing & Sales
Supervisory & Managerial
Marketing Mgr 2
Manager 2
Involves the marketing and/or selling of activities, services, or products including sale of retail merchandise; or provides
marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs,
services, and outreach to meet identified needs and influence public perception; may involve "brand" development or
enhancement; may involve working with the media (press, television, radio).
Job Title
Job Code
Marketing Mgr 2
0472
Personnel
Program
MSP
Grade
FLSA
Education
Career Path/Job
26
Exempt
Bachelors degree in related area and/or
equivalent experience/training
TBD
Generic Scope:
Oversees through subordinate Managers a large department or multiple smaller units, OR manages a highly specialized technical
function/team. Has significant responsibility to achieve broadly stated goals through subordinate Managers. Determines objectives,
directs programs, develops strategies and policies, manages human, financial, and physical resources, and functions with a high
degree of autonomy. Proactively assesses risk to establish systems and procedures to protect organizational assets. Determines
strategies for a program with organization-wide impact.
Custom Scope:
Establishes objectives and work plans, and delegates assignments to subordinate managers. Plans, implements and manages full
range of marketing functions for assigned organization unit or department, including human, financial and physical resources.
Develops marketing and sales goals, objectives, plans and strategies, including determining target markets. Develops and administers
marketing budget(s) for department and/or for special projects; as required develops and implements budgets for revenue generating
projects, ensuring the pre-determined revenue goals are met.
Key Responsibilities:
Manages all aspects of the marketing function of an organization, including strategic planning. Selects, trains, evaluates and manages
staff responsible for implementing marketing projects, programs, plans, strategies, et cetera. Develops marketing and sales goals,
objectives, plans and strategies, including determining target markets. Plans, implements and manages department marketing
activities including determining marketing and sales goals, objectives and strategies and developing short and long-range marketing
plans for the department. Designs and manages programs to promote department services and/or products with the organization
and/or to the general public, using vehicles such as the internet, direct mail, telemarketing, advertising, publicity, community
UCOP Career Tracks Job Database
March 15, 2016
relations, promotional activities, special events, et cetera. Develops and administers marketing budget(s) for department and/or for
special projects; as required develops and implements budgets for revenue generating projects, ensuring the pre-determined revenue
goals are met. Develops and implements market research instruments or utilizes standard market research instruments to collect
information necessary to market goods and/or services; plans and conduct surveys as required. Designs and produces marketing
reports from a variety of sources. Screens and hires vendors needed to produce marketing materials and attain marketing objectives.
Establishes, promotes and ensures consistent application of "brand" identity. Determines appropriate use of University of California
or department logo, etc. Develops and manages marketing calendar including determining schedules and deadlines for production
and distribution of marketing activities and publications. Establishes and maintains network of professional contacts, including
maintaining currency with professional organizations and publications. Identifies, cultivates, solicits and nurtures relationship with
real and potential corporate sponsors and other similar contacts. Advises senior management on matters concerning several
functional areas, department and/or customers.
Knowledge Skills:
Thorough knowledge of the organization, including its achievements, mission, goals, vision, infrastructure and products and services.
Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and
technologies such as expanded use of internet and web resources. Excellent skills in strategic planning, effectively organizing
resources and setting and establishing priorities. Excellent skills in managing staff including selection, training, evaluating and
mentoring staff at all levels, including skill to take disciplinary action as necessary. Excellent interpersonal communication and political
acumen skills and advanced skill to represent the organization with other institutional and/or external constituencies. Excellent
market research, analytical, and problem recognition, avoidance and resolution skills. Excellent skills to produce results and achieve
predetermined goals within budget and time constraints. Thorough knowledge of applicable organization policies and state and
federal laws regarding marketing and advertising and other related policies or laws.