Keila Haynes
keila.a.haynes@wmich.edu
Profile:
A rare blend of knowledge in motivational speaking, holistic health, and adaptability has inspired this
competitive go-getter to seek the Health Sales Representative Position and has accomplished the
following:
 One year and 8 months volunteer at Kalamazoo Humane Society.
 Dean’s List Spring 2012.
 Got a $2.50 raise after 6 months of employment with J&L Marketing.
 Top 5 Sales Role Play Marketing 3600 Western Michigan University.
Education:
Western Michigan University- Haworth College of Business, Bachelor of Business Administration
 Major: Sales and Business Marketing Graduation Date: August 2013, GPA 3.6
 Other Course Knowledge: Biomedical Ethics, Psychology, Health, and Drugs and the Body.
Work Experience:
Express Auto
Marketing Assistant
May 2012-Present
Kalamazoo, MI
 Saved the company money on pizza for customer appreciation parties by developing a
partnership between Express Auto and Erbellis and negotiated vendor prices down to allow our
Promotional Team to attend events for a lower cost.
 Research and develop new marketing plans for social media, email campaigns, and execution of
The Promotional Team.
 Learning email marketing techniques that lead to higher open rates as well as Google Ads that
will increase traffic to our website and the point of diminishing return so we do not over pay for
Ads.
 Conducted a cost analysis for our Customer Car Club party and for The Promotional Team.
 Recently created and became head of our new marketing campaign that includes new email and
guerrilla marketing strategies.
J&L Marketing
Event Coordinator
Dec. 2011-Present
Louisville, KY
 Was given a $2.50 raise after six months of employment.
 Developed questioning techniques to help customers open up about their buying motives.
 Obtained experience in formal presentations to the dealership before the auto sales events.
SIR Home Improvements
Marketing Representative
Sept. 2011-Feb. 2012
Schoolcraft, MI
 Climbed from 28th place in the department to 6th place two months after employment.
 Consistently met goals earning rewards in breakfast outings, commission, and training a new
employee.
 Learned appointment setting techniques that led me to set two appointments with contractors
to obtain an estimate from our company