HOOTSUITE
Christy Mannering, Web Girl
WHAT IS HOOTSUITE?
 Social relationship platform
 Connecting multiple networks in one location, with one sign on
 Social media management and monitoring
WHY USE HOOTSUITE?
 Monitor multiple accounts in one dashboard
 Capture audiences at all times
 Allows for team management
 One stop shop for metric reports
 Built-in applications to enhance engagement
WHICH PLAN TO CHOOSE?
 Basic – Free
 Pro - $9.99/month (free trial)
 Enterprise – UD uses this one
 Fees change as you add users
 I recommend trying basic,
maybe moving to a free trial of
Pro if you like it and then move
from there.
FREE PLAN OR TRIAL
 I recommend trying the free one
to start, maybe moving to a free
trial of Pro if you like it and then
move from there.
With Hootsuite Free you receive:
3 Social Networks
Message Scheduling
Facebook/Twitter search
App Directory
Draft Messages
Quick Reports
SIGN UP
 Go to www.hootsuite.com to register
 Click the green “Sign Up” button in the
upper right of the screen.
ADDING NETWORKS
2.
1.
NOW WE’RE READY TO ROCK & ROLL
Once you are signed
in and connected
you’ll see this screen.
HOOTSUITE TERMS
 Once you register, you’ll connect
networks.
 Your connected networks will
appear on your dashboard.
 Each network can be custom
organized with streams and columns.
SETUP STREAMS/COLUMNS
 Once you choose which version, Free, Pro or
Enterprise you can begin connecting your networks. The
free version allows you to manage up to three social
profiles, or you can upgrade to one of two premium
versions to get 50 profiles, or unlimited.
 You can add streams of each network and multiple
columns within each stream. Example: Twitter streams
might have a “Mentions” column to show who is talking
about you. Or a “Scheduled” column to show what you
have in queue to be published.
ADDING STREAM/COLUMNS
 Your first stab will say “My First
Tab” click to name it something
meaningful. I named mine “Twitter”
 Adding a stream is easy, see the
green column, it gives you options.
Highlight a square, click the white
plus sign and a new column will
appear.
YOU ARE READY FOR THE BASICS
MONITOR & MANAGE
 You now have ONE place to sign in www.hootsuite.com
 Twitter, Facebook, LinkedIn, Google +…. All in one place.
 Organize it how YOU want it to be (can look different for each user)
CREATE A MESSAGE
 You can compose a message
from within Hootsuite.
 You can add links and media
in your message.
 You will see your connected
accounts as options for where
message should post.
 Click the calendar icon to
schedule.
WHY SCHEDULE?
 Capture all followers! It’s
impossible to know every time of a
day a follower is online.
 Hootsuite has a built in algorithm
which picks the best times of day to
post
 Repost content at various times
throughout day
 Schedule ahead for nights,
weekends and holidays
SCHEDULE IN ADVANCE
 Choose autoschedule and over time
Hootsuite will predict patterns of when
you will get best reach.
 You can also let Hootsuite know how
many posts you are comfortable
scheduling over a period of time so
you’re never spamming your followers.
TEAMWORK (NOT ON BASIC ACCOUNTS)
 Should you be lucky enough to have a
social media team…
 Pro and Enterprise accounts can have
multiple users.
 More than one person can post and
schedule, you can see who posted.
 One platform to build cohesive campaigns.
Person A might be comfortable with Facebook
while Person B prefers Twitter. Now you can
collaborate.
ASSIGNMENTS
 Once you build a team or multiple teams in
one of the premium versions of Hootsuite you
can assign items to team members.
 When would you use this? Well, you might
get a comment or questions from someone and
not know how to answer, but now you can
alert another team member and get them
involved.
 Or you could see something trending and
want to add to the conversation, so assign it to
someone who might have content to add.
WHAT TO TRACK??
 Hootsuite has a lot of built in
reporting, your best bet is to poke
around and see what it can do.
 We’ll be talking about Twitter and
Facebook engagement.
 Creating a custom report will all
you to ask Hootsuite to email you an
update every month.
DETAILED TWITTER INSIGHTS
 Who is retweeting?
 How often do they engage?
 What is their Klout score?
 What were your top engaged Tweets?
 Compare the times of day in which you
get the most engagement.
DETAILED METRICS
DETAILED FACEBOOK INSIGHTS
 You can find out demographic information
 You can compare Facebook pages to each other if you have more than
one. This can help show that having less is more in terms of how many
different pages you monitor and manage.
 Look for trends, see spikes and find out what received the most positive
engagement.
 Print the report, share it, download it.
FACEBOOK REPORTING
THE APP DIRECTORY
 On the right of your Hootsuite
dashboard is an icon that looks like
a puzzle piece. That is your app
directory.
 Many apps require the pro
version or extra fees, BUT…
 There are 73 FREE apps!
FREE BELLS AND WHISTLES
 Extra apps you can install to enhance performance.
 We use TrendSpottr. You type in a keyword or topic related to research
going on at your institution. It finds other news stories trending about that
topic. View who is sharing them, what hashtags they are using and how
people are engaging. (FREE)
 Hootsuite Campaigns – Excellent for special campaigns or contests you
run. Photo caption contest? Add a column to your Hootsuite Campaigns
stream to track all comments. (FREE)
 MailChimp – Share and track your MailChimp campaigns including
open rates, click rates and subscriber information. (FREE)
PREMIUM APPS
 There is a premium app which requires
a an extra account outside of Hootsuite.
It is called uberVU and the analytics you
can get with uberVU are VERY detailed.
 Demographics Pro for Twitter is a
little bit scary actually, it will give you
very detailed information on each of
your followers including what they are
most likely to engage with. WOW!
SUMMARY
 Monitor multiple accounts in one dashboard (Up to 3 using free Hootsuite)
 Capture audiences at all times (Autoschedule, Schedule in Advance)
 Allows for team management (In the Pro version of Hootsuite)
 One stop shop for metric reports (Customize reporting, schedule emails)
 Built-in applications to enhance engagement (Over 100 apps, 73 are FREE)