www.deca.org/competitions/highschool
Mrs. Johnson & Mrs. Oates
2014-2015 LTHS DECA Competition – Paper Due Dates
You must set an appointment with Mrs. Oates no later than Friday, October 3, 2014 to discuss your
written paper competition event, topic, due dates, pick up study material, and turn in your competition
permission form. Failure to do so will result in not being able to participate. Time is of the essence to form
your team and begin your project! No exceptions will be made for due dates listed below.
All DECA paper competitors must follow this due date schedule! Failure to email and/or turn in any
portion of your paper, presentation board, or come to practice when scheduled will eliminate you and/or
your partners from competing at district, state, and internationals.
Computer Lab D102 will be open every day before school 8-8:40 am, all three lunches, and M-TH 3:45- 5
pm (please sign in and out to verify your attendance).
DECA District V
DECA State
DECA Internationals ICDC
DECA BANQUET
Copperas Cove
Dallas
Orlando, FL
Lakeway Resort
Entrepreneurship Participating or Franchise Papers
10/11-10/25
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
*Email paper by deadline to: oatesj@ltisdschools.org
Description & Analysis of the Business (Rationale and marketing research, introduction:
Type of business, brief description of major products/ services involved, self analysis
(actual personal experience and/or training in proposed field
Description & Analysis of the Business opportunity, customer and location.
Proposed Organization (type of ownerships, steps in starting to form business, planned
personnel, and management knowledge & skills)
Proposed Marketing/Promotion Plan: A. Proposed product or service: details of product(s) or
service(s) to be offered; potential suppliers or manufacturing plans B. Proposed pricing policy:
costs, markups, relationship to competitors
Projected income/cash flow statement: projected budget describing income and Expenditures for
the first year. Projected three-year plan: describe planned growth, including financial resources
and needs, Capital and repayment plan: earnings, short-term and/or long-term borrowing, longterm equity, and plan to repay borrowed funds or provide return on investment to equity funds
Bibliography, Appendix, & Executive Summary (synopsis of your paper)
Entire paper emailed to mathesons@ltisdschools.org
Paper printed with revisions, presentation board created, practice presentation with DECA
advisors, permission forms and money turned in
Advertising Campaign Papers
10/11-10/25
Jan. 23/24, 2015
Feb. 25 – Feb. 28, 2015
April 25-28, 2015
May 21, 2015
*Email paper by deadline to: oatesj@ltisdschools.org
Description of the product, service, company, or business selected
Description of the client/ advertiser
Objective of the campaign
Identification of the target market: primary & secondary markets
List of advertising media selected necessary for the campaign
Budget (detailed projections of actual cost)
Schedules of all advertising planned
Schedules of all sales promotion activity (IES) planned
Statement of Benefit to Client/Advertiser, Bibliography, Appendix, Exec Summ (synopsis)
Entire paper emailed to oatesj@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
www.deca.org/competitions/highschool
Sports & Entertainment Promotion Plan
10/11-10/25
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
*Email paper by deadline to: oatesj@ltisdschools.org
Description of LTHS DECA chapter/ Description of Lake Travis High and Community
Management of activities targeted at outside audience (purpose of activity, planning &
Organization and implementation of activities)
Evaluation and recommendations (Evaluation of campaign & Recommendations of new
activity for future campaigns
Specific requests of financing and summary of key points
Bibliography, Appendix, & Executive Summary (synopsis of paper)
Entire paper emailed to mathesons@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
Entrepreneurship Innovation Project
10/11-10/25
**Email paper by deadline to: oatesj@ltisdschools.org
Description of the store
Objectives of what the campaign promotion is to accomplish
Schedule of events: Promotional activities must include – special events
(Fashion shows, demonstrations), advertising, display (interior & exterior), publicity
(Press releases sent to various medias), & other in store activities (involvement of Employees)
Responsibility sheet (assigned positions and activities)
Budget (detailed projections of actual cost)
Statement of Benefits to retail establishment, Bibliography, Appendix & Exec Summary
Entire paper emailed to oatesj@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
Entrepreneurship Promotion Project
10/11-10/25
10/26-11/08
*Email paper by deadline to: oatesj@ltisdschools.org
Description of the Company/ Organization
Objectives (what the promotion plan hopes to accomplish)
Schedule of Events – promotional activities/special events, advertising, display, publicity
Responsibility Sheet (assigned positions and activities)
Budget (detailed projections of actual cost)
Statement of Benefits to the company, Bibliography, Appendix & Executive Summary
Entire paper emailed to mathesons@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
Fashion Merchandising Promotion Plan
10/11-10/25
10/26-11/08
Mrs. Johnson & Mrs. Oates
*Email paper by deadline to: oatesj@ltisdschools.org
Explanation of business/product/service proposed, description of the opportunity that
exists, and description of the target market
Description of the trend(s) occurring which suggests that the proposed business/product/service
will be marketable, description of the unique selling position,
Description of the potential reach of the proposed business/ product/ or service
Description of the growth potential and description of the earning potential
Bibliography, Appendix, & Executive Summary (synopsis of your paper)
Entire paper emailed to mathesons@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
www.deca.org/competitions/highschool
International Business Plan
10/11-10/25
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
(IBP)
Mrs. Johnson & Mrs. Oates
*Email paper by deadline to: oatesj@ltisdschools.org
Type of business, product, or service and a brief description. (A brief description of the country
proposed for trade, the rationale for selecting the country, identification of existing trade barriers,
identification of sources of information (research sources and interviews).
Analysis of the internat’l business situation: Economic, political & legal analysis of trading country
1. Describe the trading country’s economic system, economic information important to your
proposed business/product/service, the level of foreign investment in that country
2. Describe the trading country’s governmental structure & stability, how the gov’t controls trade
and private business
3. Describe laws and/or governmental agencies that affect your business/product/ service [i.e., labor
laws, trade laws (U.S.A. and/or Canada and foreign)]
Trade area and cultural analysis: Geographic and demographic information, important customs
and traditions, other pertinent cultural information, competitive advantages and disadvantages of
the proposed product and/or service
Market segment analysis target market (age, income level, population estimate, other specific
demographic and economic information) customer buying behavior related to the proposed product
and or service
Analysis of the potential location—importance and requirements of each trade document required
by the U.S.A. and/or Canada and the country of choice
Planned Operation of the Proposed Business, Product, or Service: Proposed organization
Type of ownership and rationale; adv/disadv of the type of ownership selected; Planned personnel
(or functional needs); proposed staffing to handle managerial, financial,
Marketing, legal, production (if applicable) functions; proposed org chart with brief job description
B. Proposed product/service 1. Details of the product(s)/service(s) to be offered; include potential
suppliers, manufacturing plans, inventory policies, if applicable. If the business is a service
business, appropriate information about plans to provide the service, including necessary supplies
2. How the product/supplies will be transported to/from the home country; costs,
benefits, risks of the transportation method; documents needed to transport the products/supplies
C. Proposed strategies 1. Proposed pricing policies, what currency will be used, costs, markups,
markdowns, relation to competition, factors that could affect the price of the product (e.g.,
competition, political conditions, taxes, tariffs, transportation costs)
2. Proposed promotional program, promotional activity(ies), media availability, costs, one-year
promotional plan outline
Planned financing: Projected income and expenses (The following are recommended items to be
included. You may select the appropriate items for your business.) A. Projected income statements
for first year’s operation (sales, expenses, profit/loss) B. Projected balance sheet for the end of the
first year C. A brief narrative description of the planned growth of the proposed business,
including financial resources, needs and a brief three-year plan projection
Entire paper emailed to oatesj@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
Business Operations Research: BOR, BMOR, FOR, HTOR, SEOR 1-3 *Email paper by deadline to: oatesj@ltisdschools.org
The 2014 topic for each career category is the research of an existing business’s website, products, and services and the
development of a strategic plan based on the results of the research conducted. The strategic plan will attempt to provide new
& exciting ways to RE-BRAND A BUSINESS to create a wider audience and/or generate more customers.
10/11-10/25
Description of the business organization
Overview of the business’ current website structure, capabilities, offerings, etc.
Research Methods: steps taken to design the study and conduct the study
10/26-11/08
Findings and Conclusions of the SWOT (strengths, weaknesses, opportunities, threats)
11/9-11/18
Proposed Strategic Plan to revise/ improve the business or organization’s website, Cost
Analysis of revising their website including host fees and tech support, and Identified
Revenue streams for the revised website
11/19-12/02
Bibliography, Appendix, & Executive Summary (synopsis of your paper)
12/3-12/13
Entire paper emailed to oatesj@ltisdschools.org
1/13/15
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
www.deca.org/competitions/highschool
Chapter Team Event: CSP, CMP, EPP, FLPP, LEP, PRP 1-3
10/11-10/25
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
Learn & Earn Project
10/11-10/25
*Email paper by deadline to: oatesj@ltisdschools.org
Historic background of the selected service or charity
Description of the local DECA chapter, school, and community
Description and purpose of the project
Rationale for selecting the community service or charitable project
Description of the benefits of the project to the chapter and chapter member’s understanding of leadership development, social intelligence, and community service
Organization chart, member involvement and job description
Description of the project and documentation
Impact goal for the beneficiary
Evaluation of project/ Impact of the comm. service/ Future project recommendations
Bibliography and Appendix & Executive Summary (synopsis of your paper)
Entire paper emailed to mathesons@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
Creative Marketing Project 1-3
10/11-10/25
Mrs. Johnson & Mrs. Oates
*Email paper by deadline to: oatesj@ltisdschools.org
Statement of problem
Significance of problem studied
Background information: description of business, community situation, or whatever is
necessary to understand the value of the project
Description of secondary (library) research conducted: books, articles, or other sources
on market research, local descriptive data, etc.
Description of primary research conducted
Description of involvement of chapter members and business people in the project
Presentation of findings, data to support findings
Presentation of conclusions, rationale to support conclusions
Recommendations resulting from the study
Projected outcomes from implementing the recommendations
Plan for implementing the recommendations
Evidence the project has been presented to the appropriate business or gov’t officials
who would benefit from the study
Bibliography, Appendix, & Executive Summary (synopsis of your paper)
Entire paper emailed to oatesj@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
1-3
*Email paper by deadline to: oatesj@ltisdschools.org
Introduction (the type of business proposed, a brief description of the major product/
service, sources of information, a brief description of advisors and their involvement
Analysis of the Business Situation (trade area analysis/ general data) (adv & disadvan)
(Market segment analysis: customer buying behavior related to the proposed project)
10/26-11/08
Planned Operation of the Business: start up steps, planned and proposed personnel,
Financial, marketing, production functions if applicable, proposed organization chart)
Proposed product/service to be offered: include potential suppliers, inventory policies)
Planned Operation of the Business: Promotional program and activities, media
availability, costs, promotional plan outline
11/9-11/18
Outcomes: Project implementation, challenges and/or successes and how you handled,
Earning outcomes (document earnings & compare to projected budget), & recommendations for improving the project (future
projects and plans for improving the learning and earning outcomes of the project)
11/19-12/02
Bibliography and Appendix, & Executive Summary (synopsis)
12/3-12/13
Entire paper emailed to mathesons@ltisdschools.org
1/13/15
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms and money turned in
www.deca.org/competitions/highschool
Mrs. Johnson & Mrs. Oates
Financial Literacy Promotion Project 1-3
10/11-10/25
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
*Email paper by deadline to: oatesj@ltisdschools.org
Description of the LTHS DECA Chapter/ Description of Lake Travis High and community
Management of Activities to inform members (purpose of the activities, planning and
organization of the activities, & implementation of activities)
Evaluation and Recommendations for new additional activities for future campaigns
Bibliography, Appendix
Executive Summary (synopsis of paper)
Entire paper emailed to oatesj@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation with DECA
advisors, permission forms for district and money turned in
Financial Consulting Selling Event
1
Cluster Exam & Oral Presentation for 1 person only
For 2014-2015, you will assume the role of a financial consultant. A client has scheduled a meeting with you because he/she is
looking for advice on how to improve his/her credit score. The client recently checked his/her credit score and discovered that
it is 68. The client wants to purchase a home within the next 12-18 months and thinks a higher credit score may lead to lower
interest rates on the mortgage. The client has a fair payment history, only making a few late payments in the past 24 months.
The client has three credit cards and is carrying a collective balance of $6200. You have a meeting scheduled with your client to
present your advice.
Hospitality & Tourism Selling Event
1
Cluster Exam & Oral Presentation for 1 person only
For 2014-2015, you will assume the role of a relationship manager for an international educational tourism company. A school
system in your territory has sent you a request for proposal (RFP) because it wants to send 50 teachers and students to Costa
Rica this summer to learn about the ecosystem in Central America. You have a meeting scheduled with the school system’s
assistant superintendent to present your company’s packages and price points.
Professional Selling Event
1
Cluster Exam & Oral Presentation for 1 person only
For 2014-2015, you will assume the role of a sales representative of a major electronics company. A large hospital employing
over 2000 people is searching for wearable technology(ies) to help its workforce be and stay healthy. You have a meeting
scheduled with the hospital’s human resources manager to pitch your company’s products and price points.
10/11-10/25
10/26-11/08
11/9-11/18
11/19-12/02
12/3-12/13
1/13/15
Description of the Company and Objectives
Description of the products/services offered
Feature and Benefit chart for all three products
List of possible objections with strategies to overcome objections
Suggestion Selling Opportunity
Visual Aids (Brochure, PowerPoint, etc.)
Entire paper emailed to mathesons@ltisdschools.org
Paper printed with revisions, presentation board created, and practice presentation to DECA
advisors, permission forms for district and money turned in