TH
7
ANNUAL
GODWIN WONG
BUSINESS PLAN
COMPETITION
business plan club
Mission
To develop and keep the spirit of entrepreneurship
among all the students of Saint-Petersburg
State University and other universities and
to create the possibility to share the
entrepreneurial and
working experience between students,
professors and businessmen
Objectives
business plan club
To attract the students of different faculties of
Saint-Petersburg State University
and other universities to participate
The Annual Godwin Wong Business Plan Competition
To help to create the strong students association
reunion by Business Plan Club
To attract students’, sponsors’, professors’
and media’s attention to the School of Management
To increase dramatically the number of participants
and spectators of Award Ceremony of
Annual Godwin Wong Business Plan Competition
Advantages
To know how to write
the successful business plan
Выиграть приз
To get an experience of team
working
To make useful business contacts
To find a job
To get acquainted with
top-managers
To win!
business plan club
НОW TO WRITE $1000THE BEST PLAN?
business plan club
What Makes a Good Plan?
Is the plan simple? Is it easy to understand and to act on? Are
all the schemes, charts and graphs clear? Does the plan
communicate its contents easily and practically?
Is the plan specific? Are its objectives concrete and
measurable? Does it include specific actions and activities, each
with specific dates of completion, specific persons responsible and
specific budgets?
Is the plan realistic? Are the sales goals, expense budgets,
and milestone dates realistic?
Is the plan complete? Does it include all the necessary
elements? Requirements of a business plan vary, depending on
the context. There is no guarantee, however, that the plan will
work if it doesn't cover the main bases.
1
business plan club
Main components of the business plan
1.Executive Summary: Write this last. It’s just a page or two of
highlights. It will appear first, but you write it last!
2.Company Description (Legal Organization Plan): Legal
establishment, history, start-up plans, etc.
3.Product or Service (Product/Service Plan): Describe what
you’re selling. Focus on customer benefits.
4.Market Analysis (incl. SWOT Analysis): You need to know your
market, customer needs, where they are, how to reach them, etc.
5.Strategy and Implementation: Be specific. Include management
responsibilities with dates and budgets. Make sure you can track
results.
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business plan club
Main components of the business plan
6. Web Plan Summary: For e-commerce, include discussion of
website, development costs, operations, sales and marketing
strategies.
7. Management Team (Human Resources Plan): Describe the
organization and the key management team members.
8. Financial Analysis (Financial Plan): Make sure to include at the
very least your projected Profit and Loss and Cash Flow tables,
ratios, financing schemes, taxation.
9. Growth/Exit Plan: Describe the growth strategy of your business
and the way to exit the business.
business plan club
First Prize Business Plan
Example
Index
Executive Summary
Promotion and Advertising
Plan
Introduction
Service Plan
The Venture Idea
Legal Organization Plan
Market analysis
Management Plan
SWOT analysis
Human Resources plan
Competitors analysis
Financial Plan
Marketing strategy
Growth/Exit Plan
Appendix
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business plan club
Market Analysis
Primary Market Research – contact with your customers or the
public.
Types of information gathering:
•Focus groups gather a small group of people together for a
discussion with an assigned leader.
•Customer surveys
•Competitors survey
•Solutions
•Technologies
•Niches
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business plan club
Market Analysis
Secondary Market Research – the information others have
acquired and already published which you may find relevant.
•Trade associations
•Government information
•Federal, state and local government reports
•Internet
•Press
•Business books
•Educational resources
•Market research firms
•General market profiles
•Specific information
business plan club
What You Sell?
Detailed Description
List and describe the products/services you sell. Cover the main
points, including what the product or service is, how much it costs,
what sorts of customers make purchases, and why.
Competitive Comparison
Use this topic for a general comparison of your offering as one of
several choices a potential buyer can make.
Sourcing and Fulfillment
Explain your product sourcing and the cost of fulfilling your service.
Manufacturers and assemblers should present spreadsheet output
showing standard costs and overheads.
First Prize Business Plan
Example
Sales
business plan club
Plan
the success of the business depends on the level of sales
70% of the whole number of customers
is ready to take the main company’s service
number of clients
600
500
400
number of
clients
300
200
100
0
0,5
1,5
2,5
years
3,5
4,5
business plan club
The People Behind the Plan
Summarize Your Management Chapter
Personnel management section – an explanation of your
management, management philosophy, backgrounds, organization
and functions, table that covers your estimated personnel costs
(payroll).
Explain Your Organizational Structure
The organizational structure of a company is what you frequently see
as an organizational chart (org chart).
For more information see WWW.BPLAN.COM
business plan club
Business Plan "Don'ts"
• Don't use a business plan to show how much you know
about your business.
• Nobody reads a long-winded business plan: not bankers,
bosses, nor venture capitalists.
• Years ago, people were favorably impressed by long plans.
Today, nobody is interested in a business plan more than 50
pages long.
PRIZES
st
1
business plan club
prize -$1000
nd
2
prize -$700
3rd prize -$500
business plan club
Register now
BPC@SOM.PU.RU
business plan club
Any questions, ideas, requests..?
bpclub@mail.ru
Good Luck!