EVALUATING INFORMATION

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Professional Issues
ENTRP 4123
Frederic Murray
Assistant Professor
MLIS, University of British Columbia
BA, Political Science, University of Iowa
Instructional Services Librarian
Al Harris Library
frederic.murray@swosu.edu
What is the most important
commodity in today’s
economy?
There is a profound gap between the
knowledge and skills most students learn
in school and the knowledge and skills
they need in typical 21st century
communities and workplaces.
-The Partnership for 21st Century Skills
NACE: Top 5 Skills
1. Ability to verbally communicate with persons
inside and outside the organization
2. Ability to work in a team structure
3. Ability to make decisions and solve problems
4. Ability to plan, organize, and prioritize work
5. Ability to obtain and process information
Job Outlook 2013, National Association of Colleges and Employers
Skills for Workplace Success
Today’s Class
1. Due Diligence
2. Evolving Digital Workplace
3. Prepared Candidates
Due Diligence
1: the care that a reasonable person
exercises to avoid harm to other persons
or their property
2: research and analysis of a company or
organization done in preparation for a
business transaction (as a corporate
merger or purchase of securities)
Due Diligence:
research and analysis of a company or
organization done in preparation for a
business transaction….like an interview.
WWW.
• Glassdoor.com
• Indeed.com
Library Database
• Hoovers
• First Research
• Learning Express
Glassdoor
• Sign In/Create Account
• Unlimited Access/ Must Post
• Students free account 12 months
– Must use student email to create account
• Facebook Login?
– Possible Issues
– Problems
Glassdoor
1.
2.
3.
4.
5.
Overview of Company
Salaries
Reviews ( as places to work)
Interviews ***
Jobs
Search Macys
x
1. Jobs
2. Salaries
3. Trends
Sign In/ Post Your Resume
Library Web Page: Databases
• Hoovers
• First Research
Hoovers
• Search Information on Specific Companies
– Financial data
– Annual reports
– Competitors
– Officer names
ONLINE TUTORIAL
First Research
• Locate trends, forecasts and more for over 200
industries.
• Resource for preparing for job or internship
interviews.
• Industry reports include
–
–
–
–
–
Competitive landscape
Products and operations
Sales and marketing
Industry Forecast
Interview preparation questions ***
First Research
• Search Industry Landscape
• Industry Profile Chapters
– Recent Developments
– Business Challenges
– Trends & Opportunities
– Call Prep Questions
– Industy Forecast
– Web Links & Acronyms
• Back out into the open web
North American Industry Classification
• NAIC is the standard used by Federal statistical
agencies in classifying business establishments for
the purpose of collecting, analyzing, and publishing
statistical data related to the U.S. business
economy.
• Standard Industrial Classification (SIC) System
(Older)
• http://www.census.gov/eos/www/naics/
Exercise One: Gulfport Energy
• Use Hoovers to review the company
noting the following criteria:
– People
– Industry Information
– Competitors
– Financial Summary
– Competitive Landscape
Who is their top competitor and why?
Exercise Two: Gulfport Energy
• Use First Research to locate the Industry
Overview for Gulfport Energy
What are a few good interview questions?
What are some Trends & Opportunities?
What are some of the industry drivers?
(Hint – check Industry Forecast & Rating)
Evolving Digital Workplace
Why Hire an MBA When You
Can Rent One ?
• MBA & Co.
• Skillbridge
• HourlyNerd
Evolving Digital Workplace
• New venues made possible by digital
technologies
• All these new agencies are
aggressively using Social Media
• How are you using Social Media?
Evolving Digital Workplace
• Everyone search their own Name
• What is available? Is it something you
would want a prospective employer to
read/see/learn?
• Set up professional Twitter
Accounts/Facebook/Linked In
Professional Accounts:
Social Media
• Twitter
• Facebook
• LinkedIn
Prepared Candidates
The Interview
• Ace the Basic Question (Tell me your
Story)
• Be Mindful of Your Surroundings
• Stalk Your Interview Online
(not really, but practice a little due diligence)
Learning Express
• Register for an Account
• Add Content from Job Search &
Workplace Skills to “ My Center”
– Business Writing 1: Get Organized
– TOEIC Practice Exam 1
HBS Working Knowledge
• Faculty Research at Harvard Business
School
• Forum for innovation in business
practice, offering a first look at cuttingedge thinking from HBS faculty
• Free Weekly Newsletter
Questions?
• Contact me:
• Frederic Murray
• 774-7113
• frederic.murray@swosu.edu
Thanks!
Key Terms: Goodrich ISR/ Aerospace Industries
1. Itek Corporation becomes Goodrich ISR Info via Wikipedia
2. Hoover: search Goodrich ISR for Company Data
3. First Search: Search for Industry Landscape – search Industry Profile
Chapters
4. First Search provides Web Links - Use them
5. Business Source Complete - Search using information gleaned from H
& FS
6. LexisNexis: Search using information gleaned from H & FS
7. Ebrary Digital Book Collection: Key Word from First Search Industy
Profile: Aerospace Products and Parts Manufacture
1. Search Chapter Headings
8. Yahoo Finance: Search Company & Industy Profile
9. Google Site Search
10. HBS Working Knowledge
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