Professional Issues
ENTRP 4123
Frederic Murray
Assistant Professor
MLIS, University of British Columbia
BA, Political Science, University of Iowa
Instructional Services Librarian
Al Harris Library
frederic.murray@swosu.edu
What is the most important
commodity in today’s
economy?
There is a profound gap between the
knowledge and skills most students learn
in school and the knowledge and skills
they need in typical 21st century
communities and workplaces.
-The Partnership for 21st Century Skills
st
21
•
•
•
•
Century Skills
Critical Thinking & Problem Solving
Communication
Collaboration
Creativity & Innovation
Skills for Workplace Success
Today’s Class
1. Set Up a Web Portal with Business RSS feeds
2. Learn to Navigate Three Library Databases
a. Learning Express
b. Hoovers
c. First Research
WWW.
• RSS
• iGoogle
– Office Corner (NYT)
– Business Week
• Indeed.com
• OKPolicy.org
• Khan Academy
– Venture Capitol
– Valuation
Library Database
• Learning Express
• Hoovers
• First Research
• RSS
• iGoogle
Create Web Portal w/ RSS Feeds
•
•
•
•
Go to Google/ Use Firefox
Create iGoogle
Open another tab
Go to Indeed.com
– Create and Add Job Feed to iGoogle
• Add “Gadgets” to iGoogle
– Business Week – search “add gadgets”
– Corner Office (NYT) – Go to NYT website
Other Web Resources
• OKPolicy.org
– Add RSS feed
• Khan Academy
– Venture Capital
– Valuation
– Finance
INTERMISSION
Library Web Page: Databases
• Learning Express
• Hoovers
• First Research
Learning Express
• Register for an Account
• Add Content from Job Search &
Workplace Skills to “ My Center”
– Business Writing 1: Get Organized
– TOEIC Practice Exam 1
Hoovers
• Search Information on Specific Companies
– Financial data
– Annual reports
– Competitors
– Officer names
ONLINE TUTORIAL
First Research
• Locate trends, forecasts and more for over 200
industries.
• Resource for preparing for job or internship
interviews.
• Industry reports include
–
–
–
–
–
competitive landscape,
products and operations
sales and marketing
interview preparation questions
industry forecast.
First Research
• Search Industry Landscape
• Industry Profile Chapters
– Recent Developments
– Business Challenges
– Trends & Opportunities
– Call Prep Questions
– Industy Forecast
– Web Links & Acronyms
• Back out into the open web
North American Industry Classification
• NAIC is the standard used by Federal statistical
agencies in classifying business establishments for
the purpose of collecting, analyzing, and publishing
statistical data related to the U.S. business
economy.
• Standard Industrial Classification (SIC) System
(Older)
• http://www.census.gov/eos/www/naics/
Exercise One: Goodrich ISR
• Use Hoovers to review the company
noting the following criteria:
– People
– Industry Information
– Competitors
– Financial Summary
– Competitive Landscape
Who is their top competitor and why?
Exercise Two: Goodrich ISR
• Use First Research to locate the Industry
Overview for Goodrich ISR
What are some Trends & Opportunities?
What are a few good Call Prep questions?
What are some of the industry drivers?
(Hint – check Industry Forecast & Rating)
HBS Working Knowledge
• Faculty Research at Harvard Business
School
• Forum for innovation in business
practice, offering a first look at cuttingedge thinking from HBS faculty
• Free Weekly Newsletter
Questions?
• Contact me:
• Frederic Murray
• 774-7113
• frederic.murray@swosu.edu
Thanks!
Key Terms: Goodrich ISR/ Aerospace Industries
1. Itek Corporation becomes Goodrich ISR Info via Wikipedia
2. Hoover: search Goodrich ISR for Company Data
3. First Search: Search for Industry Landscape – search Industry Profile
Chapters
4. First Search provides Web Links - Use them
5. Business Source Complete - Search using information gleaned from H
& FS
6. LexisNexis: Search using information gleaned from H & FS
7. Ebrary Digital Book Collection: Key Word from First Search Industy
Profile: Aerospace Products and Parts Manufacture
1. Search Chapter Headings
8. Yahoo Finance: Search Company & Industy Profile
9. Google Site Search
10. HBS Working Knowledge