Section B
The Impact of New Digital Media
Learning Objectives
• To look through past paper questions and mark
schemes.
• To investigate how the BBC has evolved through
digital media.
Case study
• We will complete a case study as a group.
• You will then be required to complete a study of your own.
Individual case study ideas
Napster
Amazon
Pinterest
Youtube
LinkedIn
Sky
Love film
Liveleak
Instagram
Google
Buzzfeed
Al Jazeera
Myspace
SONY
Facebook
Twitter
Spotify
Disney
VEVO
Any newspaper (The Guardian, Times, Sun are all good to study)
Netflix
ITV
Twitter
Radio 1
Vice
Whatsapp
Channel 4
Wired
Time Warner
Wiki
Playstation
Any magazine title
Key word challenge
• Put yourself into groups of 4.
• Write as many media terms and relevant theories as
you can on the A3 sheets.
• Winning team is great.
Key word audit
• Read through the key word audit.
• Place this is your folders.
• Next to each term colour code RED, AMBER or
GREEN to determine how familiar/confident your
are with it.
• Do you understand the term and would you be able
to apply it accurately in an exam?
BBC
• Read through the BBC worksheet and make notes
accordingly. Ready for a Q and A.
Task:
• Presentations.
• You will be given a different area of study/research
surrounding developments in the BBC due to NDM.
• In pairs, create a 2-4 minute presentation ready to
show the class.
•
The changing role of the distributor and
exhibitor
•
New technologies and the audience
•
The effect of globalisation on the use of new/
digital media
•
The interactive consumer
•
Social networking
•
The internet and the world wide web
•
Blogs
•
Cross-cultural factors in the use and effects of
new/digital media
•
Podcasts
•
Values and ideology in the impact of new
technology.
•
The changing contemporary media landscape
•
The role of media institutions
•
The media and democracy
•
The changing role of the distributor and
exhibitor
•
New technologies and the audience
•
Consider the role of the interactive audience
(media audiences)
•
•
consider how new/digital media affects the
construction of media products (media
analysis)
consider the political and social implications of
the new technologies and the methods of their
consumption (media theories)
•
consider the effects so far, and possible effects in
the future, on media institutions (media
production)
•
consider cross-cultural factors in, and the effects
of globalisation on, the impact of new
technology as appropriate.
The Machine is Us/ing Us
Michael Wesch
• https://www.youtube.com/watch?v=NLlGopyXT_
g
Challenging dominant
ideology
• Answer:
• Look through the websites below.
• How has New Media allowed for opportunities to
challenge dominant ideology?
• ADBUSTERS
• Liveleak
• The TREWS
• McSpotlight
Homework Question
• “Developments in New Media have helped to
uphold democratic and dominant ideologies.”
Discuss how far you agree with this statement with
reference to your case study.