LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
FIFTH SEMESTER – APRIL 2011
VC 5516/VC 5512 - COMMUNICATION THEORIES
Date : 19-04-2011
Time : 1:00 - 4:00
Dept. No.
Max. : 100 Marks
PART – A
Give brief answers to ALL the following questions in 50 words each.
(10 X 2 = 20)
01. Mass Media.
02. Mass Communication Process.
03. Two Step Flow Model of Communication.
04. Hypermedia.
05. Marxist Theory of Media.
06. Information Society.
07. Audience Effect.
08. Cultivation Theory.
09. Dominant Ideology.
10. Magic Bullet Theory.
PART – B
Write short notes on ANY FIVE of the following questions in about 200 words each.
(5 X 8 = 40)
11. Explain the different types of media effects.
12. Write in detail on any two models of communication.
13. While selecting the content for a media what forms of gate keepings can occur? Elaborate.
14. How do you relate 'Mass' with 'Culture'? While explaining this write an essay on the expression
'Mass Culture'.
15. Write short note on dominant paradigm.
16. “Almost all the Indian films are portraying woman as a weaker gender” Comment on the
statement from your learning of gender and mass media.
17. Write short notes on pyramid of communication.
PART – C
Write essay on ANY TWO of the following in about 400 words each.
(2 X 20 = 40)
18. Analyse in detail the contributions of 'Development Media Theory' and 'Democratic Media
Theory' to the basic four theories of press.
19. (a) Explain uses and gratification theory
(b) Agenda setting theory
20. Explain in detail the various elements of media determines.
21. “If it bleeds it leads” basically means that the media gaze for violence news for television, print
and even for films. Critically analysis the above statement with the help of media ideology and
media culture.
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