The Category Management Association
Advancing Professional Standards in Category Management
Orientation
www.cpgcatnet.org
The Category Management Association
Advancing Professional Standards in Category Management
Orientation Agenda
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About the Association:
The Team
The Members
The News
Resources/Training/Certifications
Discussion Boards
Share Groups
Conference
Getting involved
Q/A?
The Category Management Association
Advancing Professional Standards in Category Management
Mission Statement
Advancing professional standards in category management
The association covers sales and marketing functions including:
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Shopper Insights
Shopper Marketing
Consumer Insights
Trade Promotions
In-Store Execution/Merchandising
Strategic Sales and Marketing Efforts
The association website is an information repository (created by the
members) for all things CatMan - using a broad definition to include Shopper
Insights, Consumer Insights, Trade Promotions, In-Store Execution - and
anything else that impacts Strategic Sales and Marketing.
The Category Management Association
Advancing Professional Standards in Category Management
The Association began early in 2003 through an informal newsletter that began circulating with an anonymous
discussion group exchanging ideas and advice.
An interview with Progressive Grocer prompted the formation of a formal organization in November 2004.
The association has grown by simple word-of-mouth into a dynamic member-driven resource for sharing best
practices, information and advice. The Resource Directories continue to expand by category and channel.
Each of these directories has a matching Discussion Group, some of which are very active and some of which sit
empty until someone starts a thread. The Share Groups have been created to fill the need to real-time
meetings and collaboration with speakers sharing ideas and expertise across sales and marketing functions.
International Chapters have been added by request, along with university resources, professional coursework
listings, new discussion group areas, and 'Virtual Conference Rooms for members to hold small meetings as well as
large webcasts.
The association seeks to serve the needs of its members and guests, creating 'buckets' for information to be
amassed, and creating a 'place' for interaction among peers.
Meet the Category Management Association Team
The Category Management Association Team
Ken Dailey
Member Services Director and Share Group Facilitator
kdailey@cpgcatnet.org Phone: 512.557.0843
Ken has held positions with Newell Rubbermaid, CB Fleet and most
recently as the Merchandising Analyst at Kinney Drugs. Ken’s
interest in category management started while working with
Osram Sylvania increasing sales for the lighting category. Ken
holds a BS in Advertising from the University of Florida.
Hope Mandel
Global Training Resources Director
hmandel@cpgcatnet.org
(203) 926-6926 office (203) 856-1330 cell
Hope has specialized in teaching companies how to improve their return on
investment in market research information by more effectively using it in their
decision-making process. Participants in her various classes have come
from virtually every major industry player in more than 35 countries. Since
2003, Hope has been President of her own training company, Global
Decisions. Hope worked with the Nielsen company for over 20 years
providing actionable insights to retail and manufacturer clients.
The Category Management Association Team
Eric Togneri
Principal and VP CPG Solutions and CPG studies
erictogneri@cpgcatnet.org Phone: (908) 887-4265
Eric was the Director of Trade Marketing at Wyeth Consumer
Healthcare, a leading manufacturer representing the brands Advil,
Centrum, Robitussin, and Chap Stick. Eric managed the trade
strategy and investment for a Wyeth portfolio and a budget of
$150MM and $1.8 billion in revenues. Eric graduated from the
University of Iowa and received his MBA from the J.M. Katz
Graduate School of Business, University of Pittsburgh.
Donna Frazier
President and Managing Director
dfrazier@cpgcatnet.org
Phone: (210) 587-7203
Founding Principal and active director master-minding the
association’s dedication to its mission ‘Advancing professional
standards in category management” says, "The developmental
stage of the association has been a really exciting time."
The Category Management Association Team
Diane Milanese
Recruitment Services
dmilanese@cpgcatnet.org
Phone:
937-492-0300
Diane has been in executive search since 1996, with the first 8 years focused on
the retail side of the food industry, and prior to that had managed and owned
stores with a major food franchise. She has since focused her recruiting skills on
category management-related positions, working with major CPG companies across
multiple industries, but focused on the unique skill-set.
Lisa Cann
Recruitment Services
lcann@cpgcatnet.org
Phone: 410-360-0575
Lisa has over 20 years of food industry experience. She has held senior level sales
positions with consumer packaged goods companies such as Sara Lee, Nestle, and
ConAgra.
The Category Management Association
Advancing Professional Standards
WHO ARE THE MEMBERS?
Our Members have many Areas of Expertise
Our Members come from these Companies
A&P (The Great Atlantic &Tea Company)
AAFES
Abbott Nutritional
Advantage Sales and Marketing
Ahold/Giant Food Stores
Alberto Culver USA Inc
American Italian Pasta
American Licorice Company
Analytic Partners, Inc.
Annie's Homegrown, Inc.
Arizona State University
Driscoll Strawberry Associates
Eligible for Group Discount Rate
Duncan Enterprises
dunnhumbyUSA
Earthbound Farm
Elmer's
Emory University, Goizueta
Business School
Energizer
ESC Lille
ESCE - Ecole Supérieure de
Bacardi USA
British Columbia Institute of Technology
Clorox
Clow Zahn Associates, LLC
CMKG / Data Solutions by Design, Inc.
CMS Consulting
Coca-Cola Company Export Corporation
Coca-Cola North America
Coca-Cola USA
Colgate Palmolive Co
Competitive Promotion Report (CPR)
Con Agra Foods
Conair Corporation
Constellation Brands
Coors Brewing Co.
Coty Inc.
CPGmatters
Beiersdorf
Big Red Rooster
Crayola / Hallmark
Crown Imports LLC
Foster's Wine Estates
Member
Bi-Lo Inc.
Blast Reach Communications
Dean Foods
Decisions Made Easy
Georgia Pacific
Goodmark Foods, Inc.
Briggs &Stratton
Brown-Forman Corporation
Buxton
Canadian Tire
Carnegie Mellon University
Category Ideas
CCE Coca-Cola Enterprises
Del Monte Foods Company
DePaul University
Diageo North America
Dole Food Company, Inc.
Domex Superfresh Growers
Dr Pepper Snapple
Goodyear Tire &Rubber Co.
Gorton's
Harrison Consulting
HEC Montreal, Universite de
Montreal
HEC Paris
Dreyer's Grand Ice Cream
Henkel Corporation
Avery Dennison
Awhere, Inc.
Commerce Extérieur
Fiji Water
Florida Atlantic University
Flowers Foods
Corporate
And Members come from these Companies
Hormel Foods Corporate Member
Ingram Micro Inc
Insight, Information &Consulting
Services, Inc
Interactive Edge Inc.
Interscope LLC Corporate Sponsor
Invatron Systems Corp.
IRI Information Resources, Inc.
JDA Software
John Morrell &Co
Johnson & Johnson Corporate Member
Productos Familia - Sancela S.A.
R.C. Bigelow, Inc
Ready Pac
Republic National Distributing
Company
RetailWire
Rockler Companies Incorporated
ROI
Sabra Dipping Company, LLC
Sales Systems Development, Inc.
Sara Lee -
Kellogg Mexico
Kellogg USA Corporate Member
Mars Snackfood US
Maxell
McKee Foods Corporation
Melbourne Business School
Meredith
MillerCoors LLC
MyWebGrocer / NetGrocer.Com
Navy Exchange (NexCom)
Nestle Purina PetCare
Nestle USA, Inc.
Nestle Waters North America
Newell Rubbermaid Inc.
NexMark Ltd
Nielsen Co
North Central Distributors, Inc.
Kenosia
Kimberly-Clark Corp.
Novartis Consumer Health, Inc.
Ocean Spray Cranberries Inc
Snyder's of Hanover
Southern Wine &Spirits of America
Kinney Drugs
Kraco Canada
OfficeMax, Inc.
Pacific Natural Foods
Spectra, Inc.
Spectrum Brands, Inc.
Kraft Foods Inc.
Labatt USA / Becks
Lassonde Industries, Inc.
Malaspina UC
Malt-O-Meal
Manthan Systems
Market Performance Group
Pandol Brothers, Inc.
Panther Mountain
PepsiCo., Inc.
Pernod Ricard USA LLC
Pioneer Foods
Podravka
St. Xavier University
Supermercados Internacionales HEB Mexico
Swedish Match TABS Group
Technologue at ISET Sfax
Teradata Corporation
Precision foods
Texas Tech University
Johnson Controls, Inc.
Kao Brands Company
SC Johnson
Schick-Wilkinson Sword
SheSpeaks
Shiloh Technologies
And Members come from these Companies
TPG - The Partnering Group
Trade Dimensions
Tyson Foods
U S Smokeless Tobacco Products Inc.
Unilever BestFoods
Universidad Politecnica de Valencia
University At Buffalo: School of
Management
University of Arkansas
University of British Columbia
University of Colorado - Colorado
Springs
University of Minnesota; Carlson School
of Management
University of New South Wales
University of Oklahoma
University of Pittsburgh: Katz Business
School
University of Surrey - Retail
Management
UTEM-Pronto Copec
Vendor Managed Technologies, Inc.
VF Jeanswear
VideoMining Corporation
Wal*Mart Stores Inc.
Warner Brothers
Weather Trends International
Welingkar Institute
West Kent College
Western Michigan University
Winn Dixie Stores, Inc.
Woqod Qatar Fuel
Wrigley Jr. Co.
Zywiec Brewery
Our Membership is made up of
educators and business
professionals from many
companies, areas of expertise, and
countries, coming together to share
and collaborate best practices.
The Category Management Association
A Resource for Weekly Category Management Related News
Category Management News
Members can search the archives
The Category Management Association
A Resource for Weekly Category Management Related News
Members find
news by
Category,
Channel, or
Country
The Category Management Association
is a resource for finding all industry-offered training
- including 'CatManU' courses offered by webinar
Training
The Category Management Association
A Resource for Industry Certifications
The Category Management Association
A Resource for Industry Certifications
The Category Management Association
A Resource Directory for Services
Members can browse the
Resource Directories
The Category Management Association
A Resource Directory for Services
Members can browse the
resource directories for
information on service
providers
The Category Management Association
Share Groups
These are dynamic, interactive, costeffective, and a very effective use of time.
Real time presentations of solutions and
actual overviews of what works and how.
Members may request a new
group..the latest is…
Shopper Marketing starts July 23rd
The Category Management Association
Discussion Boards
Members collaborate, and post to discussion boards complementing the Share Groups
Members can post to the
Member’s only discussion groups
The Category Management Association
Discussion Boards
Members and guests can ask and answer questions in a
Public Bulletin Board which is facilitated and moderated.
Members can post to the
Member’s only discussion groups
The Category Management Association
Annual Conference
The only conference
dedicated to:
Advancing Professional
Standards in Category
Management
The Category Management Association
Advancing Professional Standards
The News
Resources
Training-Certifications
Discussion Boards
Share Groups
Best Practices
The 2009 Category
Management
Conference
Get Involved! It’s Your Association
The Category Management Association
Advancing Professional Standards in Category Management
Get Involved! It’s Your Association
Questions?
Thank You!
Ken Dailey
Member Services Director
kdailey@cpgcatnet.org
512.557.0843 Direct Cell Phone
www.cpgcatnet.org | 210.587.7203 Central Time USA |
210.858.7067 Main Fax Line