1.02 Discuss the impact
of sports and
entertainment
marketing on the
economy.
Marketing
 The
process of developing,
promoting, pricing, and
distributing products in
order to satisfy customers’
___________ and ___________.
Products
 Include
both
________and__________
Goods

Goods are
__________
objects that are
useful to
consumers.

Examples:
tennis rackets,
soccer balls,
uniforms.
Services
 Services
are ____________
and include tasks or acts
performed for a customer
for a price or fee.
 Examples: Going to a
Broadway play or to a
NASCAR race.
Sports Marketing
The involvement of __________ to
develop, promote and distribute
goods and/or services to satisfy
the wants and needs of
consumers.
 Includes sponsorship,
endorsements, promotion, and
fan clubs.

Professional Teams
Basketball: L.A. Lakers
 Football: ____________________
 Hockey: Carolina Hurricanes

Collegiate and
Scholastic Teams
UGA-University of Georgia
 FSU-Florida State University
 _________________________

Venues: Arenas,
Stadiums, Coliseums,
Speedways
Verizon Amphitheater
 Lowe’s Motor Speedway
 Cricket ____________

Commercial Facilities
 Marina
Boat Land
Health Clubs
Gold’s Gym
 Triangle SportsPlex
 Ladies Fitness and Wellness
 Quincy Roberts’ Elite Fitness
Center
 __________

Recreation
Aerobics
 Basketball
 Swimming
 Area parks
 ____________

Camps
Tennis Camp
 __________ Camp
 Soccer Camp
 Camp Thunderbird

Professional Individual
Sports
PGA
 World Tennis Association
 _______

Professional Individual
Sports
Running
 Swimming
 Golf
 ____________

Amateur Sports
AAU-Amateur Athletic Union
Agencies
MLB-Major League Baseball
 NBA-National Basketball
Association
 NFL-National Football League
 NCAA-National College Athletic
Association
 SEC
 ______

Sport Support Services

NASCAR Winston Cup Racing
Wives Auxiliary
Sporting Goods Industry
Sports Town
 Asics
 Nike
 Adidas
 __________

Sport Sponsors
Coca-Cola 600
 Cadillac sponsoring the
PGA Tour
 _______________________

Sports Media
Sports Network
 Fox Sports Net
 ________________

Entertainment Marketing

Involves the use of ______________
to develop, promote and
distribute goods and/or services
to satisfy the wants and needs
of customers.
Music Industry
 Maverick
Records
 PSE Records
 JMG Records
 _______________
Movie Industry
Warner Brothers
 Disney
 __________

Theme Parks
Six Flags
 Family Fun Center
 _________________

Radio Industry
FM
 AM
 Country
 Rap
 Hip-hop
 Jazz
 ______________________________

Film Industry

______________ Film Festival
Television Industry

Dawson’s Creek is filmed in the
_________________ area
Dramatic Arts Industry
Children’s Theatre
 Adult’s Theatre
 Belk __________

Video Game Industry
X-Box
 Nintendo
 Sony
 _________

Fine Arts and Science
Industry

Smithsonian
Museum

_________________
Night Club Industry
Literacy Industry
Library
 Internet
 ______________

Casinos Industry
Las Vegas
 Reno
 ______________

Hobbies/Craft Industry
______________ Christmas
Show
Trends in Sports &
Entertainment

Sports:
–
–
–
__________ Rights
X-Games
Sport Specific
Channels

Entertainment
– ___________ Web
Casts
– MP3’s
– DVD’s
Importance of Sports
and Entertainment
Generates about $______ to $______
billion in revenue.
 Approximately ______ million people
viewed the 2002 Super Bowl.
 The average attendance per NFL
game is _________.

Importance of Sports
and Entertainment
In 2000, approximately _____________
people watched a NFL game.
 The NFL has $_________ billion in
television deals with CBS, FOX, ABC,
and ESPN.
 The NBA average is about __________
attendants.
 The average MLB attendance is
______________ per year.

Importance of Sports and
Entertainment
Over ____ million
people visit Walt
Disney World each
year.
 The Titanic, the
movie, grossed
almost $___ billion
in global ticket
sales.

Importance of Sports and
Entertainment
Over ___ million American
households own a VCR.
 Over ____ million American
households own a DVD player.
 ____ % of Americans subscribe
to cable TV.
