AP Microeconomics: Unit on Market Structures Lesson 02: Monopolistic Competition Monopolistic Competition Now that you know a lot about perfectly competitive firms and you have seen the introductory video on monopolistically competitive firms, see if you can analyze the graph below and answer the question that follows. Recall from the video that the biggest different between PC firms and MC firms is that for MC firms, the Demand curve and the MR curve are separate, and this seemingly minor difference makes HUGE differences for MC firms in terms of price, output, and efficiency. 1. (D) (E) (F) (G) (H) Use Figure 40.1 to answer these questions. (A) At what level of output will this firm operate? _____________ (B) What is marginal revenue at this level of output? _____________ (C) What price will this firm charge for its product? _____________ The area of which rectangle is equal to total revenue? _____________ What is the firm’s average total cost? _____________ The area of which rectangle is equal to the firm’s total cost? _____________ Is the firm making profits or incurring losses? _____________ The area of which rectangle is equal to profits or losses? _____________ AP Microeconomics: Unit on Market Structures Lesson 02: Monopolistic Competition 2. Would the demand curve for a monopolistic competitor be more or less elastic than the demand curve for a monopolist? Justify your answer. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 3. What are the characteristics of a monopolistically competitive market? In what sense is there “competition” and in what sense is there “monopoly” in this type of market structure? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 4. What are three examples of monopolistically competitive markets? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 5. True, false or uncertain, and why? “Monopolistic competition is even better than perfect competition.” Explain _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 6. True, false or uncertain, and why? “In the long run, monopolistic competitors produce at their most efficient point.” _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ AP Microeconomics: Unit on Market Structures Lesson 02: Monopolistic Competition 7. Let’s practice graphing monopolistically competitive firms. Using the graph template below, replicate the graph of MC firms from the first page of this handout. Recall that we discussed that this MC firm was earning an economic profit. Once you have finished replicating the graph, think about what would happen in a real MC market if other firms discovered that THIS firm was earning an economic profit. Draw resulting the long-run position of THIS firm on the graph and be prepared to explain/defend your answer.